Join us for a free webinar - October 5 Mobile Version | Web Version | ||||||||||||||||||
The Total Economic Impact of ClearSaleing Forrester Consulting recently examined the total economic impact and potential ROI that enterprises may realize by deploying ClearSaleing's advanced advertising analytics and attribution management platform. Join us for this free webinar to see the full analysis and how ClearSaleing's customers have benefited from implementing it's attribution management solution, including:
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Thursday, September 30, 2010
Webcast: The Total Economic Impact of ClearSaleing
Wednesday, September 29, 2010
Search Engine Guide - What Your Competition Knows That You Don't
September 29, 2010 - Navigation: Articles - Small Biz Talk More Ways to Stay Updated: RSS Twitter What Does Your Competition Know That You Don't?by Stoney deGeyterYour competition should play an important role in your research before you move forward with any SEO, PPC, or online marketing campaign. In fact, it's generally a good idea to do a fair amount of competitive research before you build a website or even decide what industry or niche to focus your efforts on.
Do Your SEO Tactics Work for Everyone?by Mike MoranI gave the keynote talk at the SMX Conference in Stockholm today, and what I had to say doesn't jive with what many smart SEO people advise. Basically, I told people that all of the tricks and optimizations and clever tactics are a waste of time for the average marketer. Despite the millions of pixels that have been used to explain all of these clever techniques for worming your way to the top of the search rankings, I think that most search marketers would do better to steer clear of them, because they only work for short period of time.... Getting Great Results with PPC Text Adsby Mike FlemingI've started powering through David Szetela and Joe Kerschbaum's new PPC book called Pay-Per-Click Search Engine Marketing: An Hour a Day and I really like this PDF they made available online to their readers. Although it's about classified ads, you can pull direct correlations to apply to your PPC text ads when advertising on search engines. Really, search engine results pages (SERPs) are just like classified ads except the page is digital instead of paper.... Be Remarkable: Take That Idea and Own It!by Stoney deGeyterMany businesses start an online business because they can. They fail to look at what they can do that is different or remarkable from the ten other guys doing it. This makes for bad business. Who cares if you can do it well! If you can't do it better or more creatively, you might as well get out of the game right now.
Recent Conversations In Our Small Business ForumSOCIAL MEDIA How To Increase Facebook NumbersWould You Buy A Facebook PhoneFacebook Now Lets Me Page Ban Fans And SpammersWordPress.com Adds "Like" FeatureMichael Jackson Still Gets 41,245 Fans EverydayI've Avoided Forums For YearsSEARCH ENGINE OPTIMIZATION My Domain Is Too LongReversing Keywords In DomainPage Rank - Internal And External LinksWHAT TYPE OF BUSINESS SHOULD I START Meal Delivery BusinessPREVIOUS WEEK Small Business Forum Update For September 22, 2010Return to the Top of this Page
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Monday, September 27, 2010
SES Chicago Early Bird Pricing Expires This Friday, Oct. 1
The Personalized Touch - Targeted Marketing at SES Chicago Mobile Version | Online Version | ||||||||||||||||||||||||||||||||||||||||||
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Early Bird Rate Expires This Friday, October 1 Getting Personal With Targeted Messaging New studies show that when users are connected to brands - be it through mobile devices, social networks or other means - they are more likely to convert. This is because advertisers are leveraging data for more targeted reach and individualized messages and users are responding in big ways. At SES Chicago our educators have taken notice and have lined up a program tracking trends and strategies for interactive targeting, as well as, illustrating successes and pitfalls with selected case studies. Key areas of focus include:
Are You Doing It Right - FREE Consultant Reviews Already have a targeted search campaign or program running? Then find out where you can improve upon it through our "Marketing in the Content Networks" clinic. This 1-hour clinic deliver hands-on, classroom style sessions where top consultants review your website offering personalized critiques on your AdSense and contextual ad placements. Get Started » |
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Wednesday, September 22, 2010
Search Engine Guide - For SEO, You Need a Story to Tell
September 22, 2010 - Navigation: Articles - Small Biz Talk More Ways to Stay Updated: RSS Twitter For SEO, You Need a Story to Tellby Mike MoranI frequently advise clients that the secret to successful search engine optimization is to have content that people really want to find. And, beyond SEO, the secret to a successful site is that the same content makes prospective buyers want to read it, and it persuades them to buy what you are selling. It sounds simple, and for some companies, it is simple, but we often make things more complicated than they are. I find that small and large companies each struggle with this question of what story to tell, but they struggle in different ways...
Silos, Architecture, and Linking...Oh My!by Stoney deGeyterThe optimal time to start consulting with the SEO on a new website is at the very beginning. And, I mean the VERY beginning... when the website is just a sparkle in it's dreamer's eye. Distributing your Press Releases for Maximum Impact - Part IIIby Stone ReuningCreating a properly formatted and well written press release is only half the battle. You have to distribute it through various online channels for it to have much impact. Simply posting it on your site will not do very much. PR distribution outlets get your news out there for the whole world to see.... Double Your Paid Search Clicks Without Raising Your Budgetby Mike FlemingThe keyword phrases to use for your PPC account aren't always obvious. A key to great ROI and customer loyalty is to have customers think that you're the only viable solution to their problem at a given time. Therefore, the challenge in keyword research is not coming up with keywords. That's the easy part. You just scan the website and use the product names and there you go...a keyword list.The challenge is in exploiting markets that become successful that competitors may not have thought of. That's why it's important to always be practicing keyword discovery and exploring phrases that might... Recent Conversations In Our Small Business ForumSEO Vs PPC - The Great DebateGo Daddy Websites And OptimizationPRESS RELEASES Inexpensive Press Release SitesCONFERENCES, SEMINARS & WEBINARS Get Top Listings On Google PlaceSMALL BUSINESS ISSUES Employees Asking For MoneyZoning Issues And A Home Based Business5 Myths That Hold Back Potential Small Business BuyersWHAT TYPE OF BUSINESS SHOULD I START How Does This Jewelry Business Idea SoundHow About Selling Electronic ProductsSOCIAL MEDIA How To Use DiggPREVIOUS WEEK Small Business Forum Update For September 15, 2010Return to the Top of this Page
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Donation
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Thursday, September 16, 2010
SES Chicago - A Brand Marketers Toolbox
4 Sessions No Brand Manager Should Go Without Mobile Version | Online Version | |||||||||||||||||||||||||||||||||
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Being a brand marketer is more than just pushing promos and discounts. We have to listen, engage, build relationships, and scope out the competition. We have to make every sale an experience that penetrates beyond a single transaction. And we know it's hard! So SES Chicago has lined up 4 essential sessions covering the most critical steps to digital brand management.
Check out the full agenda for more.
Who Should Attend:
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