 September 29, 2010 - Navigation: Articles - Small Biz Talk More Ways to Stay Updated:  What Does Your Competition Know That You Don't?by Stoney deGeyterYour competition should play an important role in your research before you move forward with any SEO, PPC, or online marketing campaign. In fact, it's generally a good idea to do a fair amount of competitive research before you build a website or even decide what industry or niche to focus your efforts on.
 Do Your SEO Tactics Work for Everyone?by Mike MoranI gave the keynote talk at the SMX Conference in Stockholm today, and what I had to say doesn't jive with what many smart SEO people advise. Basically, I told people that all of the tricks and optimizations and clever tactics are a waste of time for the average marketer. Despite the millions of pixels that have been used to explain all of these clever techniques for worming your way to the top of the search rankings, I think that most search marketers would do better to steer clear of them, because they only work for short period of time....  Getting Great Results with PPC Text Adsby Mike FlemingI've started powering through David Szetela and Joe Kerschbaum's new PPC book called Pay-Per-Click Search Engine Marketing: An Hour a Day and I really like this PDF they made available online to their readers. Although it's about classified ads, you can pull direct correlations to apply to your PPC text ads when advertising on search engines. Really, search engine results pages (SERPs) are just like classified ads except the page is digital instead of paper.... Be Remarkable: Take That Idea and Own It!by Stoney deGeyterMany businesses start an online business because they can. They fail to look at what they can do that is different or remarkable from the ten other guys doing it. This makes for bad business. Who cares if you can do it well! If you can't do it better or more creatively, you might as well get out of the game right now.
Recent Conversations In Our Small Business ForumSOCIAL MEDIA How To Increase Facebook NumbersWould You Buy A Facebook PhoneFacebook Now Lets Me Page Ban Fans And SpammersWordPress.com Adds "Like" FeatureMichael Jackson Still Gets 41,245 Fans EverydayI've Avoided Forums For YearsSEARCH ENGINE OPTIMIZATION My Domain Is Too LongReversing Keywords In DomainPage Rank - Internal And External LinksWHAT TYPE OF BUSINESS SHOULD I START Meal Delivery BusinessPREVIOUS WEEK Small Business Forum Update For September 22, 2010Return to the Top of this Page
Newsletter InformationThis newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. |
To unsubscribe/change profile:
click here
Email list management powered by Listcast
No comments:
Post a Comment