Search Engine Guide - For SEO, You Need a Story to Tell

September 22, 2010 - Navigation: Articles - Small Biz Talk More Ways to Stay Updated:   RSS    Twitter For SEO, You Need a Story to Tell by Mike Moran I frequently advise clients that the secret to successful search engine optimization is to have content that people really want to find. And, beyond SEO, the secret to a successful site is that the same content makes prospective buyers want to read it, and it persuades them to buy what you are selling. It sounds simple, and for some companies, it is simple, but we often make things more complicated than they are. I find that small and large companies each struggle with this question of what story to tell, but they struggle in different ways... How to Double Your Sales by Working Less Doubling your sales is not as hard as you fear if you will just stop doing what isn't working and start taking the approach that actually gets results. Click here to learn about what DOES work! Silos, Architecture, and Linking...Oh My! by Stoney deGeyter The optimal time to start consulting with the SEO on a new website is at the very beginning. And, I mean the VERY beginning... when the website is just a sparkle in it's dreamer's eye. Distributing your Press Releases for Maximum Impact - Part III by Stone Reuning Creating a properly formatted and well written press release is only half the battle. You have to distribute it through various online channels for it to have much impact. Simply posting it on your site will not do very much. PR distribution outlets get your news out there for the whole world to see.... Double Your Paid Search Clicks Without Raising Your Budget by Mike Fleming The keyword phrases to use for your PPC account aren't always obvious.  A key to great ROI and customer loyalty is to have customers think that you're the only viable solution to their problem at a given time.  Therefore, the challenge in keyword research is not coming up with keywords.  That's the easy part.  You just scan the website and use the product names and there you go...a keyword list.The challenge is in exploiting markets that become successful that competitors may not have thought of.  That's why it's important to always be practicing keyword discovery and exploring phrases that might... Recent Conversations In Our Small Business Forum SEARCH ENGINE OPTIMIZATION SEO Vs PPC - The Great Debate Go Daddy Websites And Optimization PRESS RELEASES Inexpensive Press Release Sites CONFERENCES, SEMINARS & WEBINARS Get Top Listings On Google Place SMALL BUSINESS ISSUES Employees Asking For Money Zoning Issues And A Home Based Business 5 Myths That Hold Back Potential Small Business Buyers WHAT TYPE OF BUSINESS SHOULD I START How Does This Jewelry Business Idea Sound How About Selling Electronic Products SOCIAL MEDIA How To Use Digg PREVIOUS WEEK Small Business Forum Update For September 15, 2010 Return to the Top of this Page Free Report: 10 Commandments of Profitable AdWords Campaigns Learn from the best, avoid common pitfalls, and get profitable fast. Newsletter Information Current and Archived News This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2010 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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