SES Chicago Early Bird Pricing Expires This Friday, Oct. 1

The Personalized Touch - Targeted Marketing at SES Chicago Mobile Version  |   Online Version
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	Early Bird Rate Expires This Friday, October 1 Register Today & SAVE up to $300 Getting Personal With Targeted Messaging New studies show that when users are connected to brands - be it through mobile devices, social networks or other means - they are more likely to convert. This is because advertisers are leveraging data for more targeted reach and individualized messages and users are responding in big ways. At SES Chicago our educators have taken notice and have lined up a program tracking trends and strategies for interactive targeting, as well as, illustrating successes and pitfalls with selected case studies. Key areas of focus include: Wireless advertising and location based services Targeting opportunities through Facebook Advanced paid search tactics Retargeting - via display advertising REGISTER TODAY Did You Know? A recent comScore and ValueClick Media study found that retargeted display ads delivered a 1,046% lift in searches for brand terms over other media placement strategies. Retargetting   1,046% Audience   514% Premium   300% Contextual   130% RON   126% Efficiency   100% Are You Doing It Right - FREE Consultant Reviews Already have a targeted search campaign or program running? Then find out where you can improve upon it through our "Marketing in the Content Networks" clinic. This 1-hour clinic deliver hands-on, classroom style sessions where top consultants review your website offering personalized critiques on your AdSense and contextual ad placements. Get Started »		SAVE UP TO $300 REGISTER NOW Early Bird Rates Expire On 10/1/10   Featured Speakers Tracy Falke Social Media Specialist Freestyle Interactive Stacie Susens Director of Client Strategy and Development Resolution Media Melinda Reese Director of Client Strategy and Development Microsoft Advertising   Program Agenda Overview Day 1 Day 2 Day 3 Bruce Clay Training SEM Training Networking Events   Get Connected
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