Wednesday, September 1, 2010

SearchDay: Apple Launch Music Social Network

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SearchDay September 1, 2010
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Today's Top Stories
Social Sharing Architecture on Ping, Apple's Music Social Network
Today Apple launched Ping. You can get the full story on ClickZ who covered the announcement. Were you expecting apple to launch a music social network today? Discussing the implications of Apple launching a social network with Zach Rodgers and Jack Marshall around ...
Jonathan Allen  |  Full story  |  Sep 1, 2010

SEW Expert - Alex Cohen 43 Paid Search Marketing Tools (And When To Use Them)
Before you get into the nitty-gritty of how to use a tool, you need to pick the right suite of tools. Even more important, the question you have to answer isn't just "which tool?" but "which tool when?"
Alex Cohen  |  Full story  |  Print version

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More from SEW's Team of Experts
SES Chicago 2010, October 18-22

SEW Expert - Jeremy Bencken 6 Metrics You Need to Manage Link Building
You can't manage what you don't measure. When it comes to building a sustainable link building process, measurement is everything.
Jeremy Bencken  |  Full story  |  Print version

SEW Expert - Dominik Johnson Are all Results on Search Engines Equal? A Surprising Journey Within the SERPs
Real-time search has introduced new experiences to standard search. Are these new result types causing a shift in user behavior? This Explido/Search Engine Watch eye-tracking study analyzes the SERPs and search engines by the numbers.
Dominik Johnson  |  Full story  |  Print version

SEW Expert - Adam Audette How Do You Find High-quality SEO Services?
A few tips and guidelines that will help you in your search for a quality search engine optimization partner. Also, five warning signs of bad SEOs.
Adam Audette  |  Full story  |  Print version

SEW Expert - Jennifer Van Iderstyne Re-Thinking Relevance in Link Building
What is relevant isn't always instantly apparent. Sometimes we need to expand our definition of what relevance means. Here's how you can stretch it, and even is some cases, create link building relevance.
Jennifer Van Iderstyne  |  Full story  |  Print version

Experian Hitwise Has Launched Two Major Search Products
At some point during the crush of Connected Marketing Week, Experian Hitwise announced the launch of two new premium Search Intelligence products that can improve your search marketing performance. I just found the press release in my email, so I hope you don't mind if I finally get around ...
Greg Jarboe  |  Full story  |  Sep 1, 2010

Gmail Priority Inbox: Google Applies Algorithm to Email
Following their new computer to phone calling service Google have launched a new beta feature for Gmail users, called priority inbox. It ranks your email according to what you read. Presumably, it does so based on what you actually open. Whoa! In fact, ...
Jonathan Allen  |  Full story  |  Sep 1, 2010

Microsoft / Yahoo Search Alliance: Gentlemen, Start Your PPC Engines!
Hot on the heels of the organic results integration in the US, Yahoo & Bing both announced today that now is the time to begin preparing your paid search accounts for the final integration, in which Microsoft Adcenter will power all paid search ads on Yahoo! Search in the U.S. ...
Jonathan Allen  |  Full story  |  Sep 1, 2010

Ad Networks and Exchanges Commit to Self-Certification by the IAB
One of the events that was part of Connected Marketing Week was a one-day forum on the "Future of Display: Ad Networks and Exchanges," which was co-programmed by the IAB Networks and Exchanges committee. Jamie O'Donnell of SEO-PR interviewed Jay Sears, General Manager ...
Greg Jarboe  |  Full story  |  Sep 1, 2010

Googlebeat: Search Trend Based News Channel on Youtube
Last friday, Google launched the Googlebeat channel on Youtube, which aims to bring the value of services like Google Trends & Hot Trends, Google Insights for Search and Year-end Zeitgeist to a wider audience. This strategy is of passing interest as it seems that Google is squarely positioning itself as ...
Jonathan Allen  |  Full story  |  Sep 1, 2010

Bing for Mobile App On Android
Today, Bing announced the Bing for Mobile Android App. Significantly, Bing also announced that Verizon will launch new Android devices pre-loaded with the Bing for Mobile app over the coming months. Here's what you can do with the Bing for Mobile Android App: ...
Jonathan Allen  |  Full story  |  Sep 1, 2010

Today's Forum Posts
SEO Redesign gone wrong
What is relevant isn't always instantly apparent. Sometimes we need to expand our definition of what relevance means. Here's how you can stretch it, and even is some cases, create link building relevance.
Join the discussion  |  Sep 1, 2010

Google Page Formula
What is relevant isn't always instantly apparent. Sometimes we need to expand our definition of what relevance means. Here's how you can stretch it, and even is some cases, create link building relevance.
Join the discussion  |  Aug 31, 2010

ALT and TITLE as descriptive elements
What is relevant isn't always instantly apparent. Sometimes we need to expand our definition of what relevance means. Here's how you can stretch it, and even is some cases, create link building relevance.
Join the discussion  |  Aug 31, 2010

Google and Duplicate Content?
What is relevant isn't always instantly apparent. Sometimes we need to expand our definition of what relevance means. Here's how you can stretch it, and even is some cases, create link building relevance.
Join the discussion  |  Aug 30, 2010

Search News Around The Web
Facebook Wins Patent For Click-Behavior Based Search Engine Algorithm - GoRumors
IE slips in usage share; Chrome resumes growth - CNET News
August Search Trends: Kermit, McNuggets, and Back to School - Yahoo Search Blog
Live Now: Yahoo! US Open Shortcut - Yahoo Search Blog
The Other Half Of Search: Greplin Is A Personal Search Engine For Your Online Life - TechCrunch
What It's Like To Get Acquired By And Work At Yahoo - Business Insider
Search Engine Optimization
Google Map In Web Search Can Drop Your CTR Up to 65% - Search Engine Roundtable
Google Cache Broken For Home Pages - Search Engine Roundtable
SEO Versus PPC: Where's Your Budget Going in 2011? - ClickZ
Simple best practice for sitelink titles - Maile Ohye
Google now indexes SVG - Google Webmaster Central Blog
Search Advertising
Start-up seeks to outflank Google in exchange market - MarketWatch
Identify new opportunities in your AdWords account with the Opportunities tab - Inside AdWords
What's new with the Ad Planner 1000, July 2010 edition - AdWords Agency Blog
Get design tips to boost the impact of your display ad - Inside AdWords
Upcoming Free Webinar: Increase ROI with Enhanced CPC - Inside AdWords
Analytics & ROI
Back-to-Basics: How much mobile traffic do you get? - Google Analytics Blog
Social Media Marketing
Target to sell Facebook Credits gift cards - USA Today
Facebook Fans and Brands: Not a Two-Way Street - Marketing Pilgrim
Local & Mobile Search
Study: 83% of ALL Holiday Shoppers Influenced by Reviews - Marketing Pilgrim
More easily find some of your favorite businesses right on the map - Google LatLong
Gowalla Continues The March Beyond The Check-In With Highlights - A Social Atlas - TechCrunch
Intermingle Location Data With Geo Fact Finder - Bing Maps Blog
SMB Search Marketing
Taking Over a Business With Bad Google Maps Reviews? - Search Engine Roundtable
International Search
UK Regulator to Expand Supervision Over Online Ads - PCWorld
Microsoft Launches AdCenter for Chinese Businesses - PCWorld
Another Asian Partner Abandons Yahoo - paidContent
Webcasts Top Jobs White Papers
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