Friday, September 10, 2010

SearchDay: Tracking Success, Part 2: AdWords and Social Media

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SearchEngineWatch.com
SearchDay September 10, 2010
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Today's Top Stories
SEW Expert - Frank Watson Tracking Success, Part 2: AdWords and Social Media
Tricks and tools to help you track conversions in AdWords and on social media sites, especially Facebook and Twitter.
Frank Watson  |  Full story  |  Print version

SEW Expert - Nichola Stott PR Tools for Link Builders
Many tools designed for public relations professionals also work well for link builders. Here are four ways you can build links using PR.
Nichola Stott  |  Full story  |  Print version

RSS
More from SEW's Team of Experts
SES Chicago 2010, October 18-22

SEW Expert - Dan Yomtobian Display Advertising is Here to Stay
Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign.
Dan Yomtobian  |  Full story  |  Print version

SEW Expert - John Lynch How Google Instant Search Will Impact Advertisers
Google Instant search won't necessarily be the same boon for advertisers as it is for mobile users.
John Lynch  |  Full story  |  Print version

Google Instant - 10 Things Marketing Teams Need to Know
Google Instant took flight yesterday from the ashes of some mysterious logos and via a live transmission on Google's Official Youtube Channel. What was announced was arguably the biggest change in the user interface (UI) of search engine results pages since search engines were invented and one of the most ...
Jonathan Allen  |  Full story  |  Sep 10, 2010

Google Bouncing Balls Did Spell Hidden Message
Yesterday's curious Google logo mystery is almost solved. Many blogs and broadsheets were wondering what the meaning of the logo was, as uncharacteristically, the logo did not click through to a search and had no 'alt' text explaining what the logo was commemorating. ...
Jonathan Allen  |  Full story  |  Sep 10, 2010

Facebook Incorporates Liked Web Content Into Search Results
A little over a month ago, we reported this story "Facebook In Early Stage Search Engine Tests?" and detailed some of the changes we were noticing. Well, today, based on another tip from bloggers at All Facebook, we can confirm that Facebook is indeed displaying 'liked' news content in it's ...
Jonathan Allen  |  Full story  |  Sep 10, 2010

Yedda Is Now AOL Answers
The Isreali start-up AOL bought three years ago to compete in the Q&A market has been rebranded as AOL Answers this week. The site is similar to Answer.com, Yahoo Answers and Ask Answers. Yedda was popular with link builders as they did not ...
Frank Watson  |  Full story  |  Sep 10, 2010

AP Stops Fighting Bloggers, Plans To Credit Them As News Source
Only two years ago, the Associated Press tried to stop bloggers from using their content. Threatening to charge sites that used their content and demaned that The Drudge Reports pull headlines and story briefs from their site. But now AP is singing a different song - saying this week that ...
Frank Watson  |  Full story  |  Sep 10, 2010

Anti Retargeting Campaign Strikes At Google In Times Square
Seems the privacy advocates see Google as 'evil'. Or at least the animated cartoon aired by Watchdog on the Times Square jumbotron suggested that yesterday. The clip below shows Google CEO Eric Schmidt gathering information from children as they attempt to buy ice cream from his Google truck. ...
Frank Watson  |  Full story  |  Sep 10, 2010

Today's Forum Posts
Google Home Page Now Showing Search Results As You Type
Google Instant search won't necessarily be the same boon for advertisers as it is for mobile users.
Join the discussion  |  Sep 8, 2010

Google Vs Yahoo Traffic Comparision
Google Instant search won't necessarily be the same boon for advertisers as it is for mobile users.
Join the discussion  |  Sep 6, 2010

Website with No Follow No Index
Google Instant search won't necessarily be the same boon for advertisers as it is for mobile users.
Join the discussion  |  Sep 4, 2010

Yahoo Answers !
Google Instant search won't necessarily be the same boon for advertisers as it is for mobile users.
Join the discussion  |  Sep 2, 2010

Search News Around The Web
comScore: Facebook Takes Lead In Time Spent - MediaPost
Google Features No Longer Available in Instant Search - Google Operating System
Google Instant, behind the scenes - Official Google Blog
Schmidt Says YouTube "Nearing Profitability" - WebProNews
5 tips for using Priority Inbox - Gmail Blog
Moving forward on white spaces - Google Public Policy Blog
Announcing our new Family Safety Center - Official Google Blog
Yahoo Had Instant Search In 2005 ... And Dropped It - Search Engine Land
Another Former Microsoft Exec to Yahoo, Joining Other Ex-Softies - All Things Digital
Ongoing Brain Drain Claims Yahoo Finance Head - All Things Digital
Yahoo Launches Political Site For November Elections - WebProNews
Ask Unveils Q&A Platform to Get Users More Answers - WebProNews
9 Awesome Search Engines That Aren't Named Google - HubSpot
Photog Distinguishes Himself by Looking Just Like Google - Wired
NY town votes to stop Google Earth pool searches - Associated Press
Search Engine Optimization
How a Search Engine Might Rerank Search Results Based upon Domains (Topics of Interest) - SEO by the Sea
Search Advertising
CPM vs CPC: Which Should You Use For Facebook Ads? - All Facebook
Increasing Facebook Ads Performance With Images - Search Influence
AdWords system maintenance on September 11th - Inside AdWords
Learn About Display Advertising and the Microsoft Media Network - Microsoft Advertising Blog
Halloween 2010 PPC Opportunity, Tips and Keywords for Costume Retailers - adCenter Blog
How to Set up a Google Instant Experiment for AdWords - bg Theory
Get Your Transition Questions Answered - Yahoo Search Marketing Blog
Analytics & ROI
Get more data about your extensions with Google Analytics - Chromium Blog
Social Media Marketing
Facebook Begins Reporting on 'Social Context' In Ads - ClickZ
New Like Button Features Mean More Opportunities for Liking - Facebook Developers Blog
Facebook Like Box Now Telling Users "F U" - Inside Facebook
5 Facebook Fan-Acquisition Strategies - Search Engine Journal
How to Create Fan-only Facebook Content - Social Media Examiner
Are Social Media Ghostwriters Bad for Business? Maybe Not. - Marketing Pilgrim
Link Building
Link Building Magic: How to Turn Citations into Links - WordStream
Local & Mobile Search
Android Will Be Number 2 Mobile Operating System Worldwide by Year-End - ReadWriteWeb
How Will Google Instant Affect Local Search? - Understanding Google Maps & Local Search
Google: Mobile Queries Up 4X in the Past Year - All Things Digital
Did FTC Probe Cause Apple to Change App Rules? - Wired
An Update on Apple's Terms of Service - Google Mobile Ads Blog
Android Is Not "Optimized For Use On Tablets," Says Google - Business Insider
Google Maps & Places - Quirks, Bugs and Edge Cases... - Understanding Google Maps & Local Search
Walk this way - Google Mobile Blog
Fast Access to Google Voice with Android Widgets - Google Mobile Blog
For Advertisers, Location-Based Services "Blew Up Overnight" - ReadWriteWeb
SMB Search Marketing
The AdWords Small Business Center: the key tips, tutorials, and updates you need for a successful AdWords account - Inside AdWords
International Search
Google calls for pressure on Internet censors - Reuters
Google promises new France investment after regulatory battles - San Jose Mercury News
Unifying content under multilingual templates - Google Webmaster Central Blog
China's Alibaba Group may rethink Yahoo ties - Reuters
YouTube launches in Argentina - YouTube Blog
Webcasts Top Jobs White Papers
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