Thursday, September 2, 2010

SearchDay: Do Bears Dance In The Woods?

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SearchEngineWatch.com
SearchDay September 2, 2010
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Today's Top Stories
YouTube Refines Ad Targeting Features & Lets You Get Freaky With A Bear
If you haven't already seen it YouTube has recently added two targeting features which enable advertisers to have more control on what videos their ads are placed on. Age restriction and video or channel URL restriction. Age restriction is not a self service feature, and will require you to work ...
Jonathan Allen  |  Full story  |  Sep 2, 2010

SEW Expert - Melissa Mackey PPC August Roundup: 3 New Features Every PPC Manager Should Try Now
Catch up on the latest: Google Reports, Google Campaign Experiments, and Facebook's "Broad Match Targeting."
Melissa Mackey  |  Full story  |  Print version

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More from SEW's Team of Experts
SES Chicago 2010, October 18-22

SEW Expert - Garrett French Link Building Query Theory: 7 Crucial Keyword Types for Link Prospect Querying
These seven common types of prospect keywords will expand how you think about link prospecting and help you become a smarter, more strategically agile link builder.
Garrett French  |  Full story  |  Print version

SEW Expert - Gadi Shamia How Small Businesses Can Improve Their Relations With Customers Through Social Media
Need help deciding where to invest your limited time in social media? Use these tips on how and where to create online conversations about your SMB.
Gadi Shamia  |  Full story  |  Print version

SEW Expert - Alex Cohen 43 Paid Search Marketing Tools (And When To Use Them)
Before you get into the nitty-gritty of how to use a tool, you need to pick the right suite of tools. Even more important, the question you have to answer isn't just "which tool?" but "which tool when?"
Alex Cohen  |  Full story  |  Print version

Social Sharing Architecture on Ping, Apple's Music Social Network
Today Apple launched Ping. You can get the full story on ClickZ who covered the announcement. Were you expecting apple to launch a music social network today? Discussing the implications of Apple launching a social network with Zach Rodgers and Jack Marshall around ...
Jonathan Allen  |  Full story  |  Sep 2, 2010

Experian Hitwise Has Launched Two Major Search Products
At some point during the crush of Connected Marketing Week, Experian Hitwise announced the launch of two new premium Search Intelligence products that can improve your search marketing performance. I just found the press release in my email, so I hope you don't mind if I finally get around ...
Greg Jarboe  |  Full story  |  Sep 2, 2010

Gmail Priority Inbox: Google Applies Algorithm to Email
Following their new computer to phone calling service Google have launched a new beta feature for Gmail users, called priority inbox. It ranks your email according to what you read. Presumably, it does so based on what you actually open. Whoa! In fact, ...
Jonathan Allen  |  Full story  |  Sep 2, 2010

Microsoft / Yahoo Search Alliance: Gentlemen, Start Your PPC Engines!
Hot on the heels of the organic results integration in the US, Yahoo & Bing both announced today that now is the time to begin preparing your paid search accounts for the final integration, in which Microsoft Adcenter will power all paid search ads on Yahoo! Search in the U.S. ...
Jonathan Allen  |  Full story  |  Sep 2, 2010

Ad Networks and Exchanges Commit to Self-Certification by the IAB
One of the events that was part of Connected Marketing Week was a one-day forum on the "Future of Display: Ad Networks and Exchanges," which was co-programmed by the IAB Networks and Exchanges committee. Jamie O'Donnell of SEO-PR interviewed Jay Sears, General Manager ...
Greg Jarboe  |  Full story  |  Sep 2, 2010

Googlebeat: Search Trend Based News Channel on Youtube
Last friday, Google launched the Googlebeat channel on Youtube, which aims to bring the value of services like Google Trends & Hot Trends, Google Insights for Search and Year-end Zeitgeist to a wider audience. This strategy is of passing interest as it seems that Google is squarely positioning itself as ...
Jonathan Allen  |  Full story  |  Sep 2, 2010

Search News Around The Web
Google Holds on to AOL's Search Business - ClickZ
AOL's Armstrong: Google Deal 'Better For Us Per Search' - paidContent
Google Tests a New Navigation Bar - Google Operating System
Google Sued Over Nexus One 3G Connectivity Problems, Misleading Claims - TechCrunch
Google's Hoof an Issue in Washington After Web Accord - BusinessWeek
Crazy Anti-Google Group Distributes Cartoon Video Of Eric Schmidt Preying On Children - Business Insider
Back to the future: two years of Google Chrome - Google Chrome Blog
Get more out of calling in Gmail - Google Voice Blog
Model the world with Google SketchUp 8 - Google LatLong
Yahoo Search Serves Suggestions Closer to You - Yahoo Search Blog
Search Engine Optimization
How To Silo Your Website: The Sidebar - Michael Gray
Apple to Take on Google in Showing Immediate Search Results? - SEO by the Sea
Search Advertising
Logged In/Out: Google Keyword Tool Gives Different Results - Search Engine Roundtable
The Optimizer's Guide to Google AdWords: Copy Testing - Performable
Analytics & ROI
Ads API Profile: Marin Software Provides Audience Segmentation Across Facebook and Paid Search - Inside Facebook
Social Bookmarking with Delicious and YWA - Yahoo Web Analytics Blog
Social Media Marketing
Steve Jobs on Why Facebook Is Not Part of Apple's New Ping Music Social Network: "Onerous Terms" - All Things Digital
Yes, Virginia, There Are Men Using Facebook - Marketing Pilgrim
Twitter plans to record all links clicked - CNET
Link Building
In Defense of Links, part three: In links we trust - Wordyard
Local & Mobile Search
3 Things That Will Jumpstart Mobile Advertising - ClickZ
International Search
Baidu Launches New Entertainment Features for Search Engine - PCWorld
Baidu to focus mobile Internet investment on search - Reuters
Yahoo Clobbered Again, As South Korea's Naver Takes Search In-House And Vaporizes $600 Million Of Revenue - Business Insider
Today's Forum Posts
Yahoo Answers !
Before you get into the nitty-gritty of how to use a tool, you need to pick the right suite of tools. Even more important, the question you have to answer isn't just "which tool?" but "which tool when?"
Join the discussion  |  Sep 2, 2010

Google adds ?priority inbox? to Gmail
Before you get into the nitty-gritty of how to use a tool, you need to pick the right suite of tools. Even more important, the question you have to answer isn't just "which tool?" but "which tool when?"
Join the discussion  |  Sep 2, 2010

SEO Redesign gone wrong
Before you get into the nitty-gritty of how to use a tool, you need to pick the right suite of tools. Even more important, the question you have to answer isn't just "which tool?" but "which tool when?"
Join the discussion  |  Sep 1, 2010

Google Page Formula
Before you get into the nitty-gritty of how to use a tool, you need to pick the right suite of tools. Even more important, the question you have to answer isn't just "which tool?" but "which tool when?"
Join the discussion  |  Aug 31, 2010

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