Thursday, September 9, 2010

SearchDay: Google Instant - 10 Things Marketing Teams Need to Know

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SearchEngineWatch.com
SearchDay September 9, 2010
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Today's Top Stories
Google Instant - 10 Things Marketing Teams Need to Know
Google Instant took flight yesterday from the ashes of some mysterious logos and via a live transmission on Google's Official Youtube Channel. What was announced was arguably the biggest change in the user interface (UI) of search engine results pages since search engines were invented and one of the most ...
Jonathan Allen  |  Full story  |  Sep 9, 2010

SEW Expert - John Lynch How Google Instant Search Will Impact Advertisers
Google Instant search won't necessarily be the same boon for advertisers as it is for mobile users.
John Lynch  |  Full story  |  Print version

RSS
More from SEW's Team of Experts
SES Chicago 2010, October 18-22

SEW Expert - John Lynch Creating an Effective Keyword Portfolio Means Understanding the Search Landscape
This quick guide will give webmasters and SEMs the power and ability to understand the likelihood of ranking for a keyword using a competitive analysis.
John Lynch  |  Full story  |  Print version

SEW Expert - Peter van der Graaf How Monitoring Tools Aid in Link Building
Ranking monitoring definitely isn't dead. A look at drawbacks of available data, why you should monitor rankings and inlinks, which tools to use, and how to use those tools.
Peter van der Graaf  |  Full story  |  Print version

SEW Expert - Gary-Adam Shannon Google Quietly Updates Keyword Tool Accuracy
Google's latest Keyword Tool update improves the accuracy of exact match searches, and should make things easier for SEMs in the long term.
Gary-Adam Shannon  |  Full story  |  Print version

SEW Expert - Ralph Tegtmeier The Daily Con Job: Rogue Spiders in the Wild
If you thought that only humans were capable of pulling a fast one on you, think again: quite a few crawlers out there are not at all what they make out to be.
Ralph Tegtmeier  |  Full story  |  Print version

Google Bouncing Balls Did Spell Hidden Message
Yesterday's curious Google logo mystery is almost solved. Many blogs and broadsheets were wondering what the meaning of the logo was, as uncharacteristically, the logo did not click through to a search and had no 'alt' text explaining what the logo was commemorating. ...
Jonathan Allen  |  Full story  |  Sep 9, 2010

Facebook Incorporates Liked Web Content Into Search Results
A little over a month ago, we reported this story "Facebook In Early Stage Search Engine Tests?" and detailed some of the changes we were noticing. Well, today, based on another tip from bloggers at All Facebook, we can confirm that Facebook is indeed displaying 'liked' news content in it's ...
Jonathan Allen  |  Full story  |  Sep 9, 2010

Yedda Is Now AOL Answers
The Isreali start-up AOL bought three years ago to compete in the Q&A market has been rebranded as AOL Answers this week. The site is similar to Answer.com, Yahoo Answers and Ask Answers. Yedda was popular with link builders as they did not ...
Frank Watson  |  Full story  |  Sep 9, 2010

AP Stops Fighting Bloggers, Plans To Credit Them As News Source
Only two years ago, the Associated Press tried to stop bloggers from using their content. Threatening to charge sites that used their content and demaned that The Drudge Reports pull headlines and story briefs from their site. But now AP is singing a different song - saying this week that ...
Frank Watson  |  Full story  |  Sep 9, 2010

Anti Retargeting Campaign Strikes At Google In Times Square
Seems the privacy advocates see Google as 'evil'. Or at least the animated cartoon aired by Watchdog on the Times Square jumbotron suggested that yesterday. The clip below shows Google CEO Eric Schmidt gathering information from children as they attempt to buy ice cream from his Google truck. ...
Frank Watson  |  Full story  |  Sep 9, 2010

Today's Forum Posts
Google Home Page Now Showing Search Results As You Type
If you thought that only humans were capable of pulling a fast one on you, think again: quite a few crawlers out there are not at all what they make out to be.
Join the discussion  |  Sep 8, 2010

Google Vs Yahoo Traffic Comparision
If you thought that only humans were capable of pulling a fast one on you, think again: quite a few crawlers out there are not at all what they make out to be.
Join the discussion  |  Sep 6, 2010

Website with No Follow No Index
If you thought that only humans were capable of pulling a fast one on you, think again: quite a few crawlers out there are not at all what they make out to be.
Join the discussion  |  Sep 4, 2010

Yahoo Answers !
If you thought that only humans were capable of pulling a fast one on you, think again: quite a few crawlers out there are not at all what they make out to be.
Join the discussion  |  Sep 2, 2010

Search News Around The Web
Live Blog: Google Search Event (Instant Search) - ReadWriteWeb
Google Instant Will Impact Search Ads and SEO [Video] - ClickZ
Thoughts on Google Instant - Matt Cutts
Google Instant: Impact on Search queries - Google Webmaster Central Blog
A Is for AOL: The Alphabet According to Google - Advertising Age
Google Instant Doesn't Like Your Sexy Searches - Mashable
What's Next For Google Search? Two Icons May Hold The Clue - TechCrunch
After Google Incident, Wi-Fi Data Collection Goes on - PCWorld
Google Doodle Results In Retailer Selling Many Buckyballs, Making A Lot Of Bucks - TechCrunch
Early adopters: transition to the new infrastructure for Google Apps accounts - Google Enterprise Blog
Apps Script Hackathon in Mountain View, CA - Google Code Blog
Yahoo's Shine Editor-in-Chief Departs for Condé Nast's Lucky Magazine - All Things Digital
Search Engine Optimization
10 (almost) ironclad arguments for SEO - Conversation Marketing
Search Advertising
Google Instant: A More Innovative Approach to Search - Inside AdWords
IAB's Long Tail Alliance AdSense webinar - Inside AdSense
Yahoo-Bing Integration: The Transition Checklist - ClickZ
Developing a PPC Strategic Plan - PPC Hero
Analytics & ROI
Tips For Logging Your Own Statistics - ReadWriteHack
Use Google Analytics Advanced Segments To Find The Real Questions Your Visitors Ask - Search Engine People
YWA Opt-out and Privacy Policy - Yahoo Web Analytics Blog
Social Media Marketing
How Much You Need To Spend To Be Facebook's Largest Advertiser - All Facebook
Quantity vs. Quality: What Gets You Ahead in Social Media? - ClickZ
6 Basic Questions For Social-Optimizing Your Company Website - BlueGlass
Local & Mobile Search
Back-To-Basics: How much mobile traffic do you get? (Part 2) - Google Analytics Blog
International Search
Hand-Write Your Searches in Yahoo! Taiwan and Hong Kong - Yahoo Search Blog
SES Conference & Expo
Search and Social Media Event, SES Chicago, Scheduled for October 18-22, 2010 - SES Blog
Webcasts Top Jobs White Papers
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1 comment:

Unknown said...

thanks for the POST. very useful article to ponder.