SearchDay: AOL Keeping Google (And Bing) On Its Toes For Search Deal Pick

Today's Posts: » AOL Keeping Google (And Bing) On Its Toes For Search Deal Pick  » 6 Key Metrics for a Social Media Measurement Dashboard  » Back to SEM Basics  » Real-time Bidding: The SEM Perspective  » Claim Your SERP Real Estate With Google's Product Extension Ads  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay July 26, 2010

Top Jobs SEO Specialist ThomasNet New York, United States Business Development Director, Search Media Whiz New York, United States U.S. SEO Manager HomeAway Austin, United States Product Manager AOL New York, United States Product Manager, Moviefone AOL New York, United States Today from the Search Engine Watch Team of Experts AOL Keeping Google (And Bing) On Its Toes For Search Deal Pick Posted by Liva Judic  Jul 26, 2010 AOL is currently gauging the offers of several companies to power its search as its $700 million-a-year deal with Google is set to expire in December. Whether it renews its agreement with Google or switches to another search company, AOL is likely to sign in its partner for the few ... » Continue reading Nathan Linnell 6 Key Metrics for a Social Media Measurement Dashboard  SOCIAL MEDIA MARKETING Creating your own social media dashboard gives you the ability to show the impact of your social media efforts, and it will put you in great position to bide time until a truly robust social media measurement tool is available. » Full story » Print version Blake Suggs Back to SEM Basics  SEM BASICS Four areas where our industry is straying from the basic fundamentals of good search marketing, and how to correct the course. » Full story » Print version Marc Poirier Real-time Bidding: The SEM Perspective  SEM AGENCY ISSUES Get ready people. Real-time bidding works a great deal better than old school display. » Full story » Print version John Lee Claim Your SERP Real Estate With Google's Product Extension Ads  SEARCH ADVERTISING A quick guide on how advertisers can leverage Google's Product Extension feature within AdWords and display product images and details in line with your PPC ads. » Full story » Print version NBCU Sets Up "UAP" In-House Ad Network Posted by Liva Judic   Jul 26, 2010 NBC Universal (NBCU), the media and entertainment company, has launched its own advertising platform UAP to serve its own network of owned and operated sites, Mediaweek reported, quoting company executives. Universal Audience Platform To be called Universal Audience Platform (UAP), the service will ... » Continue reading AOL Launches Political Ad Platform, Seeks Top Music Ops Hire Posted by Liva Judic   Jul 26, 2010 When AOL is in the news, it means business... CEO Tim Armstrong said advertising would be AOL's primary source of revenues in his turnaround plan for the company. As such, AOL already demonstrated its willingness to leave non-viable operations behind by selling its failing and ailing social site Bebo for ... » Continue reading Bada Bing, Bada Hoo at SES San Francisco Posted by Greg Jarboe   Jul 26, 2010 Microsoft's Greg Nelson and Yahoo's Mark Morrissey recently gave interviews to Kara Swisher of AllThingsD. Nelson and Morrissey are in charge of a two-year effort to coordinate the massive search and online advertising partnership that their companies struck last year. According to Swisher, their job "essentially is the ... » Continue reading Why I Returned the Apple iPad Tablet to Rutgers University Posted by Greg Jarboe   Jul 26, 2010 This past week, Matt Bailey, the president and founder of SiteLogic, Cindy Krum, the Chief Executive Officer of Rank-Mobile, and I taught half a dozen of the modules in the Rutgers Mini-MBA: Digital Marketing certificate program. Rutgers incorporated "cutting-edge digital technology" into our teaching approach for this program - ... » Continue reading Social Media Doesn't Stop New York Governor from Signing Bill Posted by Greg Jarboe   Jul 26, 2010 According to Glenn Blain of The New York Daily News, Governor David Paterson of New York has signed into law a measure giving New York City greater power to crack down on so-called "illegal hotels." However, Dennis Schaal of Tnooz reports that Paterson issued a statement saying that he, ... » Continue reading What engines are powered by google?  Jul 26, 2010 Do you guys know which search engines out there are powered by Google? I know that Yahoo and Microsoft are joining powers pretty soon to create some sort of search monstrosity, but I'm not sure who uses the google search engine... they seem to not be very showy about it. » Join the discussion Number of posts  Jul 26, 2010 Hey. I'm just wondering how active this forum is. It doesn't look like there are many new threads coming out... » Join the discussion What makes google search better?  Jul 26, 2010 I have heard that Google has the best search algorithms out there, and I notice myself that the results are much better quality compared to other search engines. Can anyone explain... in laymen's terms... why that is?? » Join the discussion Gmail privacy  Jul 26, 2010 Hey guys! I was wondering what you guys think about this... Does google retain all of your e-mails in some database of theirs, with the possibility of eventually using them in some way or other? I know that in China they had a huge problem with enabling the chinese govt ... » Join the discussion News From Around The Web Matt Cutts On Hacked Site & Hand Editing Search Results  - Search Engine Roundtable Report: State Dept. Official May Go To Work For Google  - WebProNews Google's first employee speaks to hometown crowd Sunday  - Gainesville.com Google's Mobile Music Store Could Launch This Winter  - paidContent Google Commits To "Canary Build" Of Chrome  - WebProNews Google Launches 'Apps For Government', With Servers On US Soil  - TechCrunch Google Apps Project Delays Highlight Cloud Security Concerns  - PCWorld Business Center Google May Not Have Bought Yelp, But They Sure Are Trying To Own Them With Places  - TechCrunch How To Hide News Sources in Google News  - Search Engine Roundtable This week in search 7/25/10  - Official Google Blog An Even Better Way to Find Places Nearby  - Google Mobile Blog Tracking clicks from mobile devices  - Inside AdWords Google Display Network series: Effectively planning your online display campaigns  - Inside AdWords Honoring the 20th Anniversary of the Americans with Disabilities Act  - Google Public Policy Blog Yahoo Will Invest in Hackers With Good Ideas  - PCWorld Business Center Baidu Looks to Embed Search Box in Chinese Mobile Phones  - PCWorld Who Would Pay for Twitter? Study Says Nobody  - WebProNews How-To's/Columns Information Architecture 101  - ClickZ 5 Lessons You Haven't Learned From Search Engines  - ClickZ Why Guest Blogging Works Better Than Article Marketing  - Search Engine Journal 5 + 4 Actionable Tips To Kick Web Data Analysis Up A Notch, Or Two  - Avinash Kaushik How and Why Google Might Estimate the Number of Users Behind an IP Address  - SEO by the Sea White Papers

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