Wednesday, July 21, 2010

White Papers: Top Trends In B2B Social Media Usage & Email Targeting

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Make Your Emails Matter: Increase Email Relevance through Segmentation and Targeting -
by Net Atlantic

Learn why it's important to: create and deliver relevant content; apply profile and behavior-based targeting; automate email campaigns to match the customer purchase lifecycle; achieve the right contact frequency for your audience; and test your strategy for effectiveness.
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Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know - by ToolBox.com

Develop a better understanding of the current trends in the professional use of social media - who is using it, how it is used, and why. B2B marketers can make better decisions about how to integrate social media and its related tools into current marketing strategies with these top 5 trends in B2B Social Media Marketing.
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