SearchDay: Google's Reported $100M-$200M Zynga Spend Real Key To 'Google Me' Social Platform?

Today's Posts: » Google's Reported $100M-$200M Zynga Spend Real Key To 'Google Me' Social Platform?  » Why Online Reputation Management Shouldn't be a Knee-jerk Reaction  » The Challenges of Measuring SEO Success, Part 1  » Google's Latest Move Toward Social Shopping  » Of Fashion and Sociology: The Psychology of Second Life  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay July 12, 2010

Top Jobs Search Engine Marketing Associate BuildAsign.com Austin, United States Internet Banner and Web Designer Bully Pulpit Interacitve , United States Account Manager Reprise Media New York, United States Director of Marketing Fast Growing Software Company Los Angeles, United States Director Online Advertising Sales Leading Financial Publisher New York, United States Today from the Search Engine Watch Team of Experts Google's Reported $100M-$200M Zynga Spend Real Key To 'Google Me' Social Platform? Posted by Liva Judic  Jul 12, 2010 Reports have it that Google has invested between $100 million and $200 million in social gaming platform Zynga. Beyond the actual size of the spend, the real question is whether this move will finally give the Mountain View-based giant the leverage it desperately needs to launch its own full-blown social ... » Continue reading Greg Habermann Why Online Reputation Management Shouldn't be a Knee-jerk Reaction  SEARCH ENGINE OPTMIZATION Whether you're the CEO of a major corporation or small local business, sooner or later you'll have to deal with negative publicity. In today's world, how you handle this issue for your business can be a make or break decision. » Full story » Print version Ray Comstock The Challenges of Measuring SEO Success, Part 1  SEM AGENCY ISSUES Some of the most common challenges of reporting on SEO performance, plus solutions. First of a three-part series. » Full story » Print version Paul Burani Google's Latest Move Toward Social Shopping  ANALYTICS & ROI With Google's seller ratings, advertisers who practice good customer service will be rewarded and achieve better ROI on their digital marketing programs. » Full story » Print version Avril Korman Of Fashion and Sociology: The Psychology of Second Life  THE SEARCH INDUSTRY One way we can peer into the psychology of Second Life, a world with no physical consequences, is to look at its fashion industry. » Full story » Print version Does Your Marketing Cross Multiple Channels? Integrating social media, mobile, and web targeting to increase revenue This presentation discusses: - Creating marketing synergy across channels - How Dollar Thrifty increased email revenue by 50% - Leveraging campaign/customer data from multiple channels Download Now Weekend News From Web Majors You Might Have Missed Posted by Liva Judic   Jul 12, 2010 Here's a shortcut to interesting news that you might have missed this weekend: Google App Inventor, Google China, Facebook closing down its gift store, Yahoo and Zillow and more... Big news: Google is launching its App Inventor, allowing everyone (you, me, ... » Continue reading Wear Your Cross Training Shoes to Connected Marketing Week Posted by Greg Jarboe   Jul 12, 2010 Here's a helpful tip: Wear your cross training shoes when you head to Connected Marketing Week, which is being held at The Moscone Center in San Francisco from August 16 to 20, 2010. Yes, yes, as Mona Elesseily, the Director of Marketing ... » Continue reading Search Agency Update - What Are Companies Up To? Posted by Liva Judic   Jul 12, 2010 Bits and bobs to keep up with search agency news: Sysomos, Blueglass, Kontagent and more... Newly-Formed Companies Sysomos, the social media monitoring and analytics platform, was acquired by Marketwire for an undisclosed sum, the companies said in a joint statement. Marketwire's products and ... » Continue reading Consumer Watchdog Believes Google 'WiSpy' Potentially Logged Homeland Security Data Posted by Liva Judic   Jul 12, 2010 In the long list of legal issues Google is facing at the moment, here's another one to add to the record: Consumer Watchdog suspects the Mountain View-based company to have picked up unprotected payload data (i.e. Wi-Fi) from the home network of a member of the Department of Homeland Security ... » Continue reading Google "Confident" On Potential In-Depth EU Antitrust Inquiry Posted by Liva Judic   Jul 12, 2010 The EU is taking anti-competitive allegations regarding the search industry with great attention but Google said it is "confident" is has a "good case" after EU competition commissioner Joaquim Almunia stated that he is "looking at the allegations very seriously." Three Complaints Although he ... » Continue reading What is the Best CMS?  Jul 11, 2010 I started out with HTML but have switched to CMS systems. This month Search Engine Strategies Magazine reported that Drupal is the best CMS for SEO. They compared Drupal, Wordpress and Joomla. Personally, I like Wordpress. Our biggest site uses an old version of Drupal. ... » Join the discussion Is Yahoo slower than Google for indexing?  Jul 10, 2010 It seems to me like Google always indexes pages faster than Yahoo, why is that?? » Join the discussion Google blocking PR indication  Jul 9, 2010 I thing Google is gonna block PR indication on tool bar who are using huge internet from different computer on same IP address. can we discuss on the same? » Join the discussion How do i see google.co.uk?  Jul 8, 2010 Hello I'm in the US so always get Google.com , how i can i view results from Google.co.uk? » Join the discussion News From Around The Web Google China Approval Could Restore Confidence Among Search Marketers  - ClickZ Report: Google Working On New "Interactive Video Ads"  - Search Engine Land Google SERPS Now Showing New OneBox  - Understanding Google Maps & Local Search Twitter Catches Cybercriminals and Google Foots The Bill  - PCWorld Google Conducting Focus Group Research Into Social Networking  - TechCrunch We'd love to hear your feedback  - Inside AdSense All things local: Location extensions get a makeover  - Inside AdWords Overlaying Parcel Boundaries On Bing Maps  - Bing Maps Blog Time Spent On Yahoo Hits An All-Time Low  - Business Insider How-To's/Columns Apple Store SEO 101  - ClickZ 7 Ways to Use Social Media to Promote Marketing Events  - ClickZ Conversion Tracking: What It Is and How to Enable and Disable It in Microsoft adCenter  - adCenter Blog Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions  - Avinash Kaushik A summer interview with… Jonathan Allen: "SEO strategies are finally on the boardroom agenda"  - State of Search White Papers

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