SearchDay: Google Building Search Turbo With Metaweb Buy

Today's Posts: » Google Building Search Turbo With Metaweb Buy  » SMART Social Media ROI: Show me the Money!  » Paid Search Keyword Building the Smart Way!  » What's the 'A' In CPA For Display?  » How Social Are Your Customers?  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay July 20, 2010

Top Jobs U.S. SEO Manager HomeAway Austin, United States Product Manager AOL New York, United States Product Manager, Moviefone AOL New York, United States Product Manager, Health AOL New York, United States Promotions Manager, Travel AOL New York, United States Today from the Search Engine Watch Team of Experts Google Building Search Turbo With Metaweb Buy Posted by Liva Judic  Jul 20, 2010 As Microsoft's Bing and Yahoo forge ahead with their Search Alliance integration, Google is also readying to turbo charge its Search activities by purchasing Metaweb. Google Buys Open Content Aggregator Metaweb In a blog post, Jack Menzel, Director of Product Management at ... » Continue reading Garry Przyklenk SMART Social Media ROI: Show me the Money!  SOCIAL MEDIA MARKETING Sorry to break everyone's Utopian social media bubble, but measuring ROI for social media efforts isn't terribly difficult. And despite what anyone says, it's all about the money. » Full story » Print version Jeremy Hull Paid Search Keyword Building the Smart Way!  SEARCH ADVERTISING This six-step process for building a keyword list will help you craft effective ad groups and landing pages for PPC success. » Full story » Print version Adam Goldberg What's the 'A' In CPA For Display?  SEARCH ADVERTISING With the ability to track the entire purchase path, marketers now have the ability to negotiate and define what an "action" is in display. » Full story » Print version Kaila Strong How Social Are Your Customers?  SOCIAL MEDIA MARKETING You need the right information about your customers' social media habits. Here's how you can find out where they spend their time online, where to get demographic data, and determine their levels of participation. » Full story » Print version Expand Your PPC Reach - $50 in Matched Clicks from LookSmart LookSmart is one of the largest search advertising networks, processing over 2 billion queries daily. Our award winning AdCenter platform offers targeting and tracking features on par with the major search engines. Advertisers can be up and running with optimized PPC campaigns in no time! Start today and get $50 in matched clicks! Google Wins Patent For Cursor-Driven Search Relevancy Posted by Liva Judic   Jul 20, 2010 Did that just feel weird to read? It is indeed the latest patent obtained by Google, a giant innovative step for search: now the Mountain View-based company will be able to serve more relevant search results based on your mouse pointer movements on the page. ... » Continue reading Search Alliance Starts Live Testing Microsoft Organic And Paid Search Results On Yahoo Posted by Liva Judic   Jul 20, 2010 As Yahoo and Bing progress on the Search Alliance, Yahoo said it is live testing results of Microsoft organic and paid search on its platform this month. In its update, Yahoo also gave a few other prospective dates and steps. Read on. Testing Yahoo ... » Continue reading News Picks From The Weekend: Breaking Records At Facebook, Zynga And Foursquare Posted by Liva Judic   Jul 20, 2010 An overview of some of the weekend's ad/tech news not to be missed: watch out for multiple records. Facebook To Top 500 Million Users This Week The social site will announce its 500-millionth user this week and will celebrate by launching "Facebook Stories," a ... » Continue reading Google Q2 Results Not Good Enough? Posted by Liva Judic   Jul 20, 2010 Google's second-quarter earnings figures were good, with a 24% year-over-year increase, and yet still not good enough as they came below market expectations. This is why the forecasts we gave you earlier this week were mixed. Core Figures Revenues in the second quarter ... » Continue reading Search Agency Update - What Are Companies Up To? Posted by Liva Judic   Jul 20, 2010 Bits and bobs to keep up with search agency news: Kenshoo and Marin software with Google AdWords, Magnetic, gShift Labs Kenshoo, the provider of online demand generation solutions, said it won preferred API Pricing from Google's AdWords for its Kenshoo Search and ... » Continue reading Why Google Adwords French Ads in Google Arabic search?  Jul 20, 2010 I see a French Google Ad for campaigning Adwords in Google Arabic. :) Image: https://sites.google.com/site/jagadeeshmp/home/Google-ae.gif Is this a glitch, mistake by a Googler or more French people using Google Arabic. ;) What do you say? Best, » Join the discussion Anyone heard about Metaweb?  Jul 20, 2010 Google announced that they bought Metaweb - a company that maintains an open database of things in the world. Was reading its something about it and it does sound interesting to me. Anyone any thoughts on that? » Join the discussion Click Fraud  Jul 20, 2010 We have had better days, but today was really good. I noticed that someone (or it looks like 9 unique visitors) used site:oursite.com to click on our page. I have no idea whether they clicked any ads, but there were several clicks on that page. Do people ... » Join the discussion Google PR and tool bar not working?  Jul 19, 2010 Hi Guys, Anyone else not seeing google page rank in there tool bar? This started last night for me. Every site is 'Grey' » Join the discussion News From Around The Web China satisfied with Google search engine tweak  - Reuters Google Readies Hong Kong-Based Q&A Site  - WebProNews Rivals say Google has too much sway over administration's net neutrality policy  - Los Angeles Times Google Doubles Spending for Cloud Infrastructure... But Where?  - ReadWriteWeb Live From Google's Image Search Event  - TechCrunch Mom & Google Save The Day: Finds Lost Keys  - Search Engine Roundtable New Google Buzz API features, including a hose of fire  - Google Code Blog Google Search Appliance now supports OpenSearch, enabling searching directly from browsers or Windows 7 clients  - Official Google Enterprise Blog Introducing user policy management for Google Apps  - Official Google Enterprise Blog Business problems need business solutions  - Google Public Policy Blog Reducing our carbon footprint with the direct purchase of renewable energy  - Official Google Blog Mapping out our new building with art  - Google LatLong Yahoo, Others Eyeing Bit.ly  - GigaOM Yahoo's Long Game  - Forbes Baidu Mulling Mobile OS  - Information Week TechCrunch Review: The Blekko Search Engine Prepares To Launch  - TechCrunch As Facebook Prepares to Announce 500 Million Users, a Look Back at Its Traffic Growth  - Inside Facebook Facebook Ranks in Bottom 5% in Customer Satisfaction  - BusinessWeek Marketers Ponder the Worth of Twitter's Ads  - ClickZ Foursquare: No Search Data Partnerships Planned  - ClickZ Hulu Loses Viewers, but Serves Most Video Ads in June  - ClickZ How-To's/Columns Answering the RFP  - ClickZ New Insights into Googlebot  - SEOmoz The Importance of the Journey: Search Trails and Destination Pages  - SEO by the Sea White Papers

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