Friday, July 23, 2010

SearchDay: Foursquare Wants To Pair With Google, Yahoo, Bing And Other Search Players

Today's Posts: » Foursquare Wants To Pair With Google, Yahoo, Bing And Other Search Players  » Real-time Bidding: The SEM Perspective  » Claim Your SERP Real Estate With Google's Product Extension Ads  » Searching For the Perfect Purchase Process in Social Media, Real-Time Search  » After the Click: What Products Do Your Users Actually Buy? 
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SearchDay July 23, 2010
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Today from the Search Engine Watch Team of Experts

Foursquare Wants To Pair With Google, Yahoo, Bing And Other Search Players
Posted by Liva Judic  Jul 23, 2010

Foursquare, the location-based social media site, is aware of the value of its data for searches and has started talking to "a lot of different potential partners," including industry majors such as Google, Yahoo and Microsoft in order to clinch data deals. Data ...
» Continue reading

SEW Expert - Marc Poirier Marc
Poirier


Real-time Bidding: The SEM Perspective
More SEM AGENCY ISSUES SEM AGENCY ISSUES
Get ready people. Real-time bidding works a great deal better than old school display.
» Full story » Print version


SEW Expert - John Lee John
Lee


Claim Your SERP Real Estate With Google's Product Extension Ads
More SEARCH ADVERTISING SEARCH ADVERTISING
A quick guide on how advertisers can leverage Google's Product Extension feature within AdWords and display product images and details in line with your PPC ads.
» Full story » Print version


SEW Expert - Mark Drummond Mark
Drummond


Searching For the Perfect Purchase Process in Social Media, Real-Time Search
More SOCIAL MEDIA MARKETING SOCIAL MEDIA MARKETING
How to best use real-time search, social networks, and question-and-answer sites to improve the product purchase process.
» Full story » Print version


SEW Expert - Jason Tabeling Jason
Tabeling


After the Click: What Products Do Your Users Actually Buy?
More SEARCH ADVERTISING SEARCH ADVERTISING
Understanding user behavior, and having the most granular data available, can give you the advantage and help drive business in PPC and beyond.
» Full story » Print version


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Three's Company, 30's a Crowd at SES San Francisco and Connected Marketing Week
Posted by Greg Jarboe   Jul 23, 2010

If you scour the rates and registration details for SES San Francisco, you'll find something that I haven't seen before. There's group pricing for 4-6 passes, 7-9 passes, 10-19 passes, 20-29 passes, and 30+ passes. And over on the page about pricing ...
» Continue reading

Will New York Governor David Paterson Protect Vacation Rentals?
Posted by Greg Jarboe   Jul 23, 2010

On Wednesday, I asked, "Will Social Media Get Governor David Paterson of New York to Veto a Bad Bill?" We're still waiting to answer that question, but we do know that social media has rallied Stephen Kaufer, CEO and Founder of TripAdvisor, Arthur Frommer, author of the world famous ...
» Continue reading

Search Agency Update - What Are Companies Up To?
Posted by Liva Judic   Jul 23, 2010

Bits and bobs to keep up with search agency news: Trada/Google Ventures, IBM and Boostability Trada, the crowdsourced paid search marketplace, announced in a blog post it raised $5.75 million from investors. The financing round was led by Google Ventures and involved founding ...
» Continue reading

Google Moving Forth And Making Good Amid Slew Of Legal Issues
Posted by Liva Judic   Jul 23, 2010

A week after reporting its second-quarter earnings, Google is facing a probe by 38 U.S. States. This comes on top of other potential lawsuits across the globe for its collection of Wi-Fi data. Separately, it is also being investigated for its AdWords policy by French competition authorities and by the ...
» Continue reading

Google Entangled In 38-State Wi-Fi Snoop Probe
Posted by Liva Judic   Jul 23, 2010

Google is now facing probes by a total of 38 States in the U.S., including the District of Columbia, over its StreetView Wi-Fi data collection. Connecticut's attorney general is now quizzing the search giant on the 'snooping' process. 37 States, Plus The ...
» Continue reading


Google Going Evil?  Jul 23, 2010
As has been disscused at SEW in numerous threads, the biggest threat to Google is Google themselves. As the Big G tries to keep up with its earnings expectations they start to do things that are well... less like Google when they were a start up, and more like Microsoft ...
» Join the discussion


When does google index the whole site?  Jul 23, 2010
After 6 days of having my site up google finally dropped by and index my front page, although not in the top results for any keywords. Usually how long after it visits "/" does googlebot come back and crawl the whole site. Everything is top level like domain.com/page1.html and /page2.html ...
» Join the discussion


Ads for Chinese traffic  Jul 23, 2010
What is the best ad network for monetizing Chinese traffic? I want to fill ad space on both Chinese and English content pages. My plan is to set up some A/B tests, but am wondering which ad networks to spend my time testing. Does anyone here have any experience ...
» Join the discussion


Has anyone actually made money from this?  Jul 22, 2010
Is it worth investing time into learning about adsense? I have heard stories about people using it to make money, but I have always thought that these were just people who created great sites for the sake of the sites and THEN made money by advertising... not by making the ...
» Join the discussion


News From Around The Web

Google's New Video Ad Highlights How Content Farms Rule At The Search Game  - TechCrunch
France to launch virtual newsstand as alternative to Google News  - Shaping the Future of the Newspaper Blog
Minor Google PageRank Update : July 2010  - Search Engine Roundtable
A New Version Of Google Chrome Now Due Every Six Weeks  - TechCrunch
Google misses deadline for high-profile L.A. contract  - MarketWatch
Google Executive Frustrated by Java, C++ Complexity  - PCWorld Business Center
Google Display Network series: Effectively planning your online display campaigns  - Agency Ad Solutions Blog
Yahoo Says Brief Outage Wasn't Because of Microsoft Tests  - WSJ
Baidu lawsuit against domain register approved  - BBC News
Paid Search Prices for Auto Advertisers Up in June  - ClickZ
Facebook On Ceglia Suit: "We Strongly Suspect The Contract Is Forged"  - WebProNews
You Report: What's happening now in the Bay Area?  - YouTube Blog
Getting Connected at SES San Francisco  - Online Marketing Blog

How-To's/Columns

Search Clicks, Once Removed  - ClickZ
Link Building Tip: Salvage Links by 404s & More  - Search Engine Roundtable
SEM Advanced Series: Budget Optimization -- Daily Budget Goal  - adCenter Blog

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