SearchDay: Yahoo Getting Bigger Bite Of Rising U.S. SMB Ad Spending [WebVisible]

Today's Posts: » Yahoo Getting Bigger Bite Of Rising U.S. SMB Ad Spending [WebVisible]  » Searching For the Perfect Purchase Process in Social Media, Real-Time Search  » After the Click: What Products Do Your Users Actually Buy?  » Details on How the Yahoo/MSN Merger Will Affect Your PPC Campaign  » 10 Missed Opportunities in Search Engine Marketing in Japan  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay July 22, 2010

Top Jobs Business Development Director, Search Media Whiz New York, United States U.S. SEO Manager HomeAway Austin, United States Product Manager AOL New York, United States Product Manager, Moviefone AOL New York, United States Product Manager, Health AOL New York, United States Today from the Search Engine Watch Team of Experts Yahoo Getting Bigger Bite Of Rising U.S. SMB Ad Spending [WebVisible] Posted by Liva Judic  Jul 22, 2010 Search advertising spend is on the rise for small- and medium-sized businesses. In fact, that would be the understatement of the year: SMB ad spending in the second-quarter soared 159% from last year, according to a WebVisible report. What's more is that Yahoo is pulling the dollars away from Google ... » Continue reading Mark Drummond Searching For the Perfect Purchase Process in Social Media, Real-Time Search  SOCIAL MEDIA MARKETING How to best use real-time search, social networks, and question-and-answer sites to improve the product purchase process. » Full story » Print version Jason Tabeling After the Click: What Products Do Your Users Actually Buy?  SEARCH ADVERTISING Understanding user behavior, and having the most granular data available, can give you the advantage and help drive business in PPC and beyond. » Full story » Print version Joseph Kerschbaum Details on How the Yahoo/MSN Merger Will Affect Your PPC Campaign  SEARCH ADVERTISING Latest update and tips on the upcoming merger, plus what it means for your adCenter and Yahoo PPC accounts. » Full story » Print version Michael Bonfils 10 Missed Opportunities in Search Engine Marketing in Japan  INTERNATIONAL SEARCH Why Japan is the most difficult country to provide both natural search engine optimization and paid search marketing service for. Part one of two. » Full story » Print version Expand Your PPC Reach - $50 in Matched Clicks from LookSmart LookSmart is one of the largest search advertising networks, processing over 2 billion queries daily. Our award winning AdCenter platform offers targeting and tracking features on par with the major search engines. Advertisers can be up and running with optimized PPC campaigns in no time! Start today and get $50 in matched clicks! Google Moving Forth And Making Good Amid Slew Of Legal Issues Posted by Liva Judic   Jul 22, 2010 A week after reporting its second-quarter earnings, Google is facing a probe by 38 U.S. States. This comes on top of other potential lawsuits across the globe for its collection of Wi-Fi data. Separately, it is also being investigated for its AdWords policy by French competition authorities and by the ... » Continue reading Google Entangled In 38-State Wi-Fi Snoop Probe Posted by Liva Judic   Jul 22, 2010 Google is now facing probes by a total of 38 States in the U.S., including the District of Columbia, over its StreetView Wi-Fi data collection. Connecticut's attorney general is now quizzing the search giant on the 'snooping' process. 37 States, Plus The ... » Continue reading Econsultancy Research Finds Email Beats Social Media for Consumer Attention Posted by Greg Jarboe   Jul 22, 2010 Remember the First Law of Wing Walking: "Never let hold of what you've got until you've got hold of something else." Well, a new report on consumer online shopping behavior from Econsultancy says that marketers still need to focus on targeted and relevant email marketing if they want to ... » Continue reading Will Social Media Get Governor David Paterson of New York to Veto a Bad Bill? Posted by Greg Jarboe   Jul 22, 2010 I've written a couple of social media case studies over the past year, but I was tipped off to a new one late last night. A brand new group of bed and breakfast hosts, vacation rentals owners, property managers, brokers, and inn keepers called Protect Vacation Rentals is using ... » Continue reading Localeze Set For More Social-LBS Deals Soon, Looking To Go Global Posted by Liva Judic   Jul 22, 2010 Localeze, the business listings identity management provider for local search, have a lot in the pipeline for the near and longer-term future. We spoke to them in a resolutely future-oriented conversation and this is what you can expect. Read on. Localeze, which manages ... » Continue reading Has anyone actually made money from this?  Jul 22, 2010 Is it worth investing time into learning about adsense? I have heard stories about people using it to make money, but I have always thought that these were just people who created great sites for the sake of the sites and THEN made money by advertising... not by making the ... » Join the discussion Using analytics to geotarget  Jul 22, 2010 How long do you think it would take between launching a website and using analytics to geotarget ads to that site? I would need to know where visitors are coming from to see where I will be advertising... thanks for your suggestions! » Join the discussion Keywords for Nepal Travel!  Jul 22, 2010 Hi! I'm trying to advertise travel in Nepal. I am not targeting a specific product, I would just like people to go there and hence create more revenue for the locals.. I thought it would be a good way to give back. Anyway, the keywords I have right now do not ... » Join the discussion Best tool for beginning SEO  Jul 22, 2010 Hi guys! What is the best tool for someone who is beginning to learn about SEO. Is there some sort of online course that you would recommend? Thanks! » Join the discussion News From Around The Web Google Hires Legal Gun For New Music Service  - TechCrunch Google Search Share Falls Again in China  - PCWorld More Pink Google AdWords Ads  - Search Engine Roundtable AdWords Myths -- separating the truth from the fiction  - Inside AdWords Try Google Tags for free: Tag, you're it, local business owners!  - Google LatLong Sit back, relax, and explore: new seatback maps with Virgin America  - Google LatLong Faster dialing with Google Voice on Android and Blackberry devices  - Google Voice Blog Fired Up For Windows Phone 7  - Bing Search Blog Instant Replay  - Bing Search Blog Flickr iPhone App 1.2 - Twitter, HD Video and More  - Yahoo Mobile Blog Baidu more than doubles 2Q profit  - Associated Press Twitter Usernames Ranking Very Well in Google  - Search Engine Roundtable Twitter Opening Its Own Custom Data Center In Utah Later This Year  - TechCrunch YouTube Redesigns 'My Videos' Management Page  - Search Engine Roundtable Ready...set...discover more music on YouTube  - YouTube Blog Less Than 1 Year Until The Internet Runs Out of Addresses  - ReadWriteWeb A summer interview with... 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