 August 18, 2010 - Navigation: Articles - Small Biz Talk More Ways to Stay Updated:  Don't Hang Up! Google Really Phoning Local Businesses.by Miriam EllisDid you think that phone call from a supposed Google rep was yet another annoying telemarketing pitch? Not so! Google really may be calling you....
 How to Train Your Content Not to Overstay it's Welcomeby Stoney deGeyterThe first thing to train your content to do is not to overstay it's welcome. Like a neighbor you enjoy having over occasionally, there comes a time when they must leave. In the same way, you can train your content to know when to stop talking and show the visitor the door to the next page or pages of your site. They Got Dibs! Make Your Audience Your A-Girlby Stoney deGeyterWhat you write, how you write, and the overall presentation you put together on your website shouldn't be based on the boss' opinions or what we think the search engines want. Those don't have to be totally disregarded, but your audience, your A-Girl, comes first. She's the one that matters. How to Write Content That No One Else Hasby Stoney deGeyterOne of the most important things business owners often fail to do is to make their website remarkable. It really doesn't matter what industry you're in or how many other websites you're competing against, making your site stand out from the pack is absolutely essential.  11 Ways you Can Maximize Keyword Exposure without Sacrificing your Contentby Stone ReuningFollowing these steps will go a long way toward maximizing the amount of keywords on your page without creating copy that's repetitive, boring and gets you penalized by the search engines.... Who Told You THAT Was a Good Keyword?by Stoney deGeyterChoosing single-word terms is tempting due to the search volume those terms have. Clients often choose these words on that basis alone. They are tempting targets for business owners who see dollar signs in every potential visit. But, instead of creating dollars, these keywords steal profits away through efforts that are better invested in other places. It Isn't "Old School SEO" If It's Just Nonsense SEOby Stoney deGeyterIn the SEO world there is "old school" and then there is "old school SEO nonsense". In my world, the "old school SEO nonsense" stars Will Farrell. In your world, it might star Colin Farrell, Lindsay Lohan, or the entire cast of Big Bang Theory--all viable alternatives.
 Social Media for Farmers, huh!?by Sage LewisDo you think that social media isn't right for your business. Well, think again after you watch this video on my most recent social media clinic I did for Iowa Women Farmers.... How Using Lots of Keywords Can Help You Focus On One Keywordby Stoney deGeyterIf you have ever spent any amount of time doing keyword research you can walk away amazed (or even frustrated) about the sheer volume of ways people search for what is essentially the same thing. Optimize Your Social Media Pages for Top Rankings - 5 Easy Things You Can Do Right Nowby Stone ReuningThough the likes of Facebook and Twitter have taken the marketing world by storm, many of our online experiences though still start through search. With well-known brands and small businesses alike now using social media marketing in earnest, it's worth exploring how to get more from your company social pages, namely helping them rank higher in online searches, alongside your corporate website....  How Good B2B Marketers Cheatby Mike MoranIf you have a business-to-business (B2B) Web site, you're probably tired of all the trite advice you see out there from experts who are clearly speaking to those in the business-to-consumer (B2C) industry. I mean, each time you read these opinions about what you should do, do you find yourself asking, "How is that realistic in my B2B business?" And you might be wondering where the really smart B2B marketers look for their new ideas. And the answer is...those crazy B2C Web sites. Let me explain why.... How to Deal with Criticism Properlyby Stoney deGeyterAs much as we hate it, criticism isn't all bad. Criticism, regardless of how it was intended, can help us adjust and adapt to situations. It can provide useful insight, justified or not, into our lives and give us the opportunity to become a better person.  Interview of LinkedIn's Marketing Manager - Andrew Changby Manoj JasraSearch Engine Strategies is less then a month away and this year it's taking place at the Moscone Center in San Francisco. Earlier this week I had the opportunity to catch up with Andrew Chang, Marketing Manager at LinkedIn, to get some insight into his session on PPC and SEO best practices--specific to B2B...  Take Your Online Business to New Heights with the Display Network - Part 3by Mike FlemingNow that you've chosen your keywords to create ad group themes, you want to have ads that will move targeted users from whatever they're doing online to being aware and interested in your product or service. Remember, since the Display Network operates by completely different rules and the users are in a completely different state of mind, the ads should be different than Search Network ads. ... Take Your Online Business to New Heights with the Display Network - Part 4by Mike FlemingNow that you've created your keyword-themed ad groups and masterfully rolled out your display ads for those ad groups, your ads are running and collecting impressions, clicks and conversions. The next step is to allow a fair amount of data to collect so that you can then analyze how different sites are performing for you....  Using Micro Goals to Fine Tune Your Social Media Campaignsby Jennifer LaycockEarlier this week, I explained the concept of micro goals in regards to social media and why it's so important to track such a large collection of seemingly insignificant numbers. I walked you through both the universal micro goals and how to establish campaign specific micro goals. Today, it's time to look at how those numbers can be of value to us over the span of a social media campaign. Return to the Top of this Page  SEARCH ENGINE OPTIMIZATION The Long TailWho's Using Video ClipsSOCIAL MEDIA How To Increase Friends List On FacebookFind Twitter FollowersGroup Buying WebsitesGENERAL ONLINE MARKETING How To Get Free Publicity For Your Small BusinessUsing The Same ArticlesGENERAL SMALL BUSINESS ISSUES How To Use S.M.A.R.T. Technique To Achieve Your Small Business GoalsWHAT TYPE OF BUSINESS SHOULD I START I Have A Business Idea But I Need HelpNot A SB Owner Yet, But Seriously Considering ItCONFERENCES, SEMINARS, WEBINARS Webinar August 20: Maximizing Your Wordpress ExperienceReturn to the Top of this Page
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