SearchDay: Google AdWords Trademark Case Victory, AOL Revenue Tumbling And More

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SearchDay August 5, 2010    Today's Top Stories Google AdWords Trademark Case Victory, AOL Revenue Tumbling And More An overview of some of today's search, advertising and tech news. Google Adwords was granted victory by U.S. District court Judge Gerald Bruce Lee in Alexandria, Va, in the case on the alleged trademarks infringement brought against it by Rosetta Stone. Lee ... Liva Judic  |  Full story  |  Aug 5, 2010 'Google Me' Puzzle Coming Together? Slide Buy, Wave Ditch, New Features Reports have it that Google has bought social apps platform Slide for a price tag ranging from $182 million to $228 million, depending on the sources. What we do know for a fact is that the Mountain View-based company is dumping Google Wave while also launching new features. Looking closer, ... Liva Judic  |  Full story  |  Aug 5, 2010 RSS Advertisement US Web Analytics Forecast, through 2014 Understand Your Digital World. Optimize Your Marketing. This independent report discusses: - Key trends fueling investment in web analytics - 3 factors limiting success of analysts - Integrating data across channels and tactics Download Now More from SEW's Team of Experts Modified Broad Match -- Broad Match as it Should Be You should be making extensive use of modified broad match in your PPC campaigns. And here's why. Melissa Mackey  |  Full story  |  Print version 14 Link Prospecting Queries for Discovering Your Company's Related Verticals Great link building ideas for those working in markets that are "undesirable" or "unmentionable," are SEO-jaded, have few publishers, are strictly pay-me-or-no-link, have few organic opportunities, and are "tapped out" for new prospects. Garrett French  |  Full story  |  Print version 5 Ways to Improve Your Local Search Marketing Strategy Don't lose out on a huge amount of potential business. Use these local search strategies. Jon Schepke  |  Full story  |  Print version Bye-bye, Crawler: Blocking the Parasites Why not all spiders are created equal -- and what you can (and should) do about quite a few of them. Ralph Tegtmeier  |  Full story  |  Print version YouTube's 'Life in a Day' project Gets 80,000 Entries According to The Associated Press, 80,000 videos have been submitted to YouTube.s "Life in a Day" project. Now, all director Kevin Macdonald needs to do is turn the 4,600 hours of footage into a documentary film. The first step will be to ... Greg Jarboe  |  Full story  |  Aug 5, 2010 Trademark Terms In Adwords Text Extending to Canada, UK, Ireland Seems the success in more advertising using trademarked terms in the US allowing "some advertisers to use third party trademarks in their ad text even if they don't own that trademark or have explicit approval from the trademark owner to use it" has prompted Google to extend theis to Canada, ... Frank Watsonhttp://www.kangamurramedia.com  |  Full story  |  Aug 5, 2010 Google Shows ACE Up Its Sleeve "ACE (AdWords Campaign Experiments) is a free tool that makes it easier to test and precisely measure the impact of changes to your keywords, bids, ad groups and placements," that has just come out of a two month beta, Google stated on their Inside Adwords blog. ... Frank Watsonhttp://www.kangamurramedia.com  |  Full story  |  Aug 5, 2010 Google's First Counter To Twitter & Facebook, Now Waving Goodbye Google Wave will cease to exist at the end of the year and the program/platform stopped further development yesterday, according to the Official Google Blog. "It sounded promising, a melange of new-world communication protocols--somewhere between an email and a chat room, but more ... Frank Watsonhttp://www.kangamurramedia.com  |  Full story  |  Aug 5, 2010 Econsultancy Reports Finds Bid Management Technology Market Will Grow by 14% in 2010 According to a new report from Econsultancy, the pay-per-click bid management technology market will grow by 14% in 2010 as search marketing continues to become more competitive and more complex. The SEMPO State of Search Engine Marketing Report, published by Econsultancy earlier this ... Greg Jarboe  |  Full story  |  Aug 5, 2010 BrightEdge's SEO Platform Plugs Into Webtrends BrightEdge are on a mission to simplify how chief marketing officer's (CMO) connect with their audiences and make it possible to effectively manage SEO activities based on ROI. This week, BrightEdge launched a new feature called BrightEdge Connect for their platform which enables their SEO platform to plug into enterprise ... Jonathan Allen  |  Full story  |  Aug 5, 2010 Today's Forum Posts Google Map search issues Why not all spiders are created equal -- and what you can (and should) do about quite a few of them. Join the discussion  |  Aug 5, 2010 Switching Domains.. No no? Why not all spiders are created equal -- and what you can (and should) do about quite a few of them. Join the discussion  |  Aug 4, 2010 How much does Google really know about us .... Why not all spiders are created equal -- and what you can (and should) do about quite a few of them. Join the discussion  |  Aug 2, 2010 Smo? Why not all spiders are created equal -- and what you can (and should) do about quite a few of them. Join the discussion  |  Jul 31, 2010 Search News Around The Web Google and Verizon: NYT "Wrong" About That Google Verizon Deal - WebProNews Google CEO Schmidt: 'People Aren't Ready for the Technology Revolution' - ReadWriteWeb Google Buys Java/Ajax Tool-Maker Instantiations - TechCrunch Report: Android on 1 in 3 U.S. Smartphones Sold - WebProNews Error Message: Google Research Director Peter Norvig on Being Wrong - Slate LA's move to Google Apps continues apace - Google Enterprise Blog Google Tags makes it easy as pie to find local customers - Official Google Blog Introducing the Google Small Business Blog - Google Small Business Blog Yahoo Expects Millions of OEM TVs/CE Devices to Ship with Yahoo in 2010 and 2011 - WebProNews Welcome to your new photo page - Flickr Blog How-To's / Columns Google and Metaweb: Named Entities and Mashup Search Results? - SEO by the Sea Using Twitter For Increased Indexation - SEOmoz Did video kill the copywriting star? - SEO Copywriting Cool tips and hot tricks for the new Bing Webmaster Tools, Part 1 - Bing Webmaster Center Blog Opposites Attract: The Easiest Way To Create Compelling Linkbait - BlueGlass Webcasts Top Jobs White Papers Let's Hear It For The Brand: Attribution Management 1:00pm EDT / 10:00am PDT Wednesday, August 25, 2010 Accelerating Trust: How to Improve Conversion Rates from Click to Submit to Purchase Tuesday, August 10, 2010 2:00pm EDT / 11:00am PDT Search Marketing Specialist Cleveland, United States Search Engine Marketing (SEM) Manager Boston, United States Marketing Content Manager The Creative Group San Francisco, United States Interactive Marketing Manager The Creative Group Walnut Creek, United States Marketing Manager – Software Development Webrecruit Cambridge, United States © Incisive Interactive Marketing LLC. 2010 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - adisakseo@gmail.com If you prefer not to receive this email, please unsubscribe Do we have your current details? 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