Friday, August 20, 2010

SearchDay: Make Google AdWords Bidding Features Work for You

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SearchEngineWatch.com
SearchDay August 20, 2010
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Today's Top Stories
SEW Expert - John Lee Make Google AdWords Bidding Features Work for You
What works best for your PPC campaign? A look at AdWords' latest feature, Enhanced CPC, plus a recap of manual CPC bidding, automated bidding, and Conversion Optimizer.
John Lee  |  Full story  |  Print version

SEW Expert - Marc Poirier Google AdWords Enhanced CPC vs. Conversion Optimizer
Who should use which feature and why? Early reactions on which tool is better for search marketers.
Marc Poirier  |  Full story  |  Print version

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More from SEW's Team of Experts
SES Chicago 2010, October 18-22

SEW Expert - Jason Tabeling The Growing Importance of Search Networks and Partnerships
Understand traffic sources and how the search engines are set up. Out-optimize your competition. Maximize your accounts.
Jason Tabeling  |  Full story  |  Print version

SEW Expert - Jacob Morgan Interactions With Transactions: Understanding Social CRM
Empowering advocates and improving the customer experience is a key focal point of social customer relationship management. An introduction to the philosophy and business strategy.
Jacob Morgan  |  Full story  |  Print version

Augmented Reality (AR): A New World Order - SES San Francisco
I'm afraid this will be my last blog entry at SES San Francisco, but it's been a blast. I don't know how you're feeling right now, but I'm knackered. Luckily we can end on a high with a fix of Augmented Reality. Gene Becker (Lightning Laboratories) is moderating this session, ...
Guest Blogger  |  Full story  |  Aug 20, 2010

Managing Your Google Reputation - SES San Francisco
We are almost at the finish line, but there are still a few more sessions to go so hang in there with me. Next up we have Trackur's Andy Beal (Trackur) going solo. I follow Andy on Twitter. Andy is the Indiana Jones ...
Guest Blogger  |  Full story  |  Aug 20, 2010

Search Marketing Toolbox - SES San Francisco
Everyone needs a good tool. So are you ready to hear about the latest and greatest? Me too. I actually changed sessions to be here today after Alex sold me on his toolbox at Schmoozefest yesterday. Anyway, we have Simon Heseltine (AOL Inc.) moderating an All-Star line up: Dave Snyder (Blueglass), ...
Guest Blogger  |  Full story  |  Aug 20, 2010

PPC or SEO? The Ultimate Search Marketing Battle - SES San Francisco
Good morning peeps. Can you believe we've reached the final day of SES? That's nuts! But here we are on Day 3. It's my last day guest blogging for Search Engine Watch and I would kill for a good hand masseuse right about now. So, PPC or SEO? This has to ...
Guest Blogger  |  Full story  |  Aug 20, 2010

Facebook Places Banks On Foursquare, Gowalla, Yelp, Booyah Steam
After months of speculations, Facebook has finally unveiled its geotagging feature. Facebook Places goes live today in the U.S., in partnership with several location-based services. You heard it, it does sound a lot like Twitter's earlier-launched Twitter Places: the name, the partners (at least for Foursquare, Gowalla and Localeze) ...
Liva Judic  |  Full story  |  Aug 20, 2010

PPC or SEO? The Ultimate Search Marketing Battle - SES San Francisco
Good morning peeps. Can you believe we've reached the final day of SES? That's nuts! But here we are on Day 3. It's my last day guest blogging for Search Engine Watch and I would kill for a good hand masseuse right about now. So, PPC or SEO? This has to ...
Guest Blogger  |  Full story  |  Aug 20, 2010

Today's Forum Posts
Why my Blog is not showing in Yahoo
Empowering advocates and improving the customer experience is a key focal point of social customer relationship management. An introduction to the philosophy and business strategy.
Join the discussion  |  Aug 20, 2010

Banned from Google places, will this affect my website?
Empowering advocates and improving the customer experience is a key focal point of social customer relationship management. An introduction to the philosophy and business strategy.
Join the discussion  |  Aug 19, 2010

Estimating Traffic Numbers
Empowering advocates and improving the customer experience is a key focal point of social customer relationship management. An introduction to the philosophy and business strategy.
Join the discussion  |  Aug 19, 2010

Nofollow tag: Should I sculpt link juice?
Empowering advocates and improving the customer experience is a key focal point of social customer relationship management. An introduction to the philosophy and business strategy.
Join the discussion  |  Aug 18, 2010

Search News Around The Web
Google Founders Sergey Brin And Larry Page Get Feature Film Treatment - Deadline New York
RIAA: Google Should Include Copyright in Net Neutrality Plan - PCMag.com
Google and Yahoo Win Appeal in Argentine Case - The New York Times
A developer preview for the Chrome Web Store - Google Code Blog
Use Linux? Now you can video chat too - Gmail Blog
Yahoo May Buy a Stake in Hulu, Stifel Nicolaus Says - http://www.businessweek.com/news/2010-08-20/yahoo-may-buy-a-stake-in-hulu-stifel-nicolaus-says.html
Yahoo! Mail Hearts Apps - Yahoo Mail Blog
What's the Next Game Changer in Digital Marketing? - ClickZ
SES San Francisco Coverage
SES SFO: Advanced Paid Search Tactics - Search Engine Roundtable
Advanced Keyword Research - SES San Francisco - Bruce Clay
SES SFO: Killer Facebook Marketing: Do's and Don'ts - Search Engine Roundtable
SES SFO: Ads in a Quality Score World - Search Engine Roundtable
SES SFO: Social & the Marketing Mix - Search Engine Roundtable
Eye Tracking Research Update - SES San Francisco - Bruce Clay
SES San Francisco: All Customers Are Not Created Equal - adCenter Blog
Search Engine Optimization
Showing more results from a domain - Google Webmaster Central Blog
Search Advertising
Becoming a PPC Search Superhero - ClickZ
At Connected Marketing Week, Talk Is Heated Around the Future of Display - ClickZ
Industry Insiders Say Online Video Advertising Is Reaching A 'Frenzy Point' - TechCrunch
Are Your Ads Dynamic? - PPC Hero
AdWords system maintenance on August 21st - Inside AdWords
Analytics & ROI
Verification time savers? - ?Analytics included! - Google Webmaster Central Blog
Social Media Marketing
Confirmed Hot Potato: Yup, Facebook Bought 'Em, Will Soon Shut Them Down - TechCrunch
Foursquare Sees 'Biggest Day Ever' After Facebook Places Launches - ClickZ
Cleaner, Easier, I Dig the New Digg - Marketing Pilgrim
Marketers Struggle to Stay Ahead of Social Media Curve - Marketing Pilgrim
Facebook Places vs. Yahoo's Who, What, When, Where (W4) Communications Network Patent? - SEO by the Sea
Real-Time Story Telling: A Real Story - ClickZ
Link Building
Signal Strength - Linking Speed Bumps - AdGooroo
Local & Mobile Search
AT&T Yellowpages Gets New Homepage - WebProNews
Mobile Ad Net Upheaval: Apple Shuts Quattro, Millennial Looks to Sell - ClickZ
In Death, Nexus One Does What It Couldn't Do In Life: Sell - TechCrunch
StumbleUpon Comes to the iPhone and Android - WebProNews
New Ad Format Options Available for iPad Applications - Google Mobile Ads Blog
To 100 million and beyond with Google Maps for mobile - Google Mobile Blog
Webcasts Top Jobs White Papers
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