SearchDay: Why Google is Never the 'Only Customer'

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SearchDay August 25, 2010    Today's Top Stories Why Google is Never the 'Only Customer' Four reasons why it's so important to write for people -- not just Googlebots. Kevin Gibbons  |  Full story  |  Print version SEO for Global Websites: Targeting the Right Search Engine for Your Market Developing search engine optimization tactics that are specific to each country's dominant search engine is just as important as creating language- and culture-specific websites. Christian Arno  |  Full story  |  Print version RSS Advertisement Expand Your PPC Reach - $50 in Matched Clicks from LookSmart LookSmart is one of the largest search advertising networks, processing over 2 billion queries daily. Our award winning AdCenter platform offers targeting and tracking features on par with the major search engines. Advertisers can be up and running with optimized PPC campaigns in no time! Start today and get $50 in matched clicks! More from SEW's Team of Experts Don't be Afraid of URL Links Monitor and manage the spread of URL vs. keyword rich links across your client's profile. And don't worry if you get really high quality links that only use your client's URL. Gareth Owen  |  Full story  |  Print version Why You Shouldn't Pursue the Long Tail Don't optimize only for the long tail. Instead, build a site that search engines will view as "trusted" to capitalize and grow traffic over time. Eric Enge  |  Full story  |  Print version Yahoo! Organic Results Switch To Bing Shashi Seth, Senior Vice President of Yahoo! Search Products announced today that Bing now officially powers Yahoo's organic search results in USA and Canada, saying "Yahoo! Web, Image, and Video search experiences on both desktop and mobile devices are now powered by the Microsoft platform in the US and Canada ... Jonathan Allen  |  Full story  |  Aug 25, 2010 Yahoo Partners With TIM Brasil, Brazil's 3rd Largest Mobile Operator Yahoo announced today on the Y! Mobile Blog that they have partnered with TIM Brasil, and displaced Google, to provide the search facility to one of the largest mobile carriers in Brazil. Yahoo will power the search facility on the TIM mobile portal, ... Jonathan Allen  |  Full story  |  Aug 25, 2010 Connect With Almost Every Attendee At SES San Francisco #SESSF Via Twitter Wow, SES San Francisco was awesome wasn't it? Over 6,000 people registered to hear about the latest skills and insights into search marketing. Attended? If you met cool people and didn't get their business card, then hopefully our Tweetwall tool can help you connect ... Jonathan Allen  |  Full story  |  Aug 25, 2010 SES Hong Kong to Feature Keynote by Avinash Kaushik SES San Francisco attracted 6,000 attendees last week -- and now the leading search and social marketing event heads to Hong Kong. SES Hong Kong, which will be held September 13-14, will feature Avinash Kaushik, author, blogger, and analytics evangelist at Google. ... Greg Jarboe  |  Full story  |  Aug 25, 2010 SEO vs PPC? SpyFu Recon Soon To Deliver Serious SEO Edge As expected, marketers' eternal riddle on SEO vs PPC did not fail to generate interest at SES San Francisco last week, as Imelda Khoo reported. Earlier this year, Kevin Gibbons had already shared with us his in-depth analysis of the SEO or PPC option. This is why, this time, we ... Liva Judic  |  Full story  |  Aug 25, 2010 Augmented Reality (AR): A New World Order - SES San Francisco I'm afraid this will be my last blog entry at SES San Francisco, but it's been a blast. I don't know how you're feeling right now, but I'm knackered. Luckily we can end on a high with a fix of Augmented Reality. Gene Becker (Lightning Laboratories) is moderating this session, ... Guest Blogger  |  Full story  |  Aug 25, 2010 Today's Forum Posts What does "Page Depth" actually means? Don't optimize only for the long tail. Instead, build a site that search engines will view as "trusted" to capitalize and grow traffic over time. Join the discussion  |  Aug 25, 2010 301 redirect index.html: Shoud I? Don't optimize only for the long tail. Instead, build a site that search engines will view as "trusted" to capitalize and grow traffic over time. Join the discussion  |  Aug 25, 2010 Help me - No more traffic from Google to my website Don't optimize only for the long tail. Instead, build a site that search engines will view as "trusted" to capitalize and grow traffic over time. Join the discussion  |  Aug 25, 2010 My website disappeared off Google today? Don't optimize only for the long tail. Instead, build a site that search engines will view as "trusted" to capitalize and grow traffic over time. Join the discussion  |  Aug 24, 2010 Search News Around The Web Top U.S. Search Sites for July 2010 - Nielsen Wire Stephen Colbert Tears Into Eric Schmidt On Privacy - Business Insider Call phones from Gmail - Official Google Blog Half of Web Users See the Google Logo Every 9 Minutes - CIO.com Spy Agency Amends No-Bid Contract Notice, But Google Still Favored - FOXNews.com Google's Gaming Advocate Leaves After Only 4 Months On The Job - TechCrunch New Google Merchant Feed Error: "Duplicate Offers" - Search Engine Roundtable Google Alerts Adds "Updates" Type Option - Search Engine Roundtable New Research Suggest Google Book Search Helps Publishers A Lot More Than It Hurts - Techdirt Here's how you react to the Google Street Car - Andrew Girdwood Yahoo's Former Chief Data Officer On Their $800 Million Mistake (TCTV) - TechCrunch Timeline: Microsoft, Yahoo's road to partnership - Seattle Times Yahoo Search will always be a Search Engine - Yahoo Search Blog Search Engine Optimization SEO and Integration With Social Media - ClickZ 6 Ways to Replace Yahoo's Link & Linkdomain Search Commands - SEOmoz User behavior in SERPs. Eye tracking study July 2010 - DynBiz Search Advertising Update to the Google Certification Program by the end of October - Inside AdWords AdWords myths: understanding the AdWords auction - Inside AdWords Ad Relevance Improvement Follow Up: adidxbot Crawl Rate Increase NOT Across the Board - adCenter Blog News Corp to Integrate Fox Audience Network With MySpace - ClickZ Analytics & ROI Back to Basics: Fast Segments with Analytics Intelligence - Google Analytics Blog Introducing Weighted Sort - Google Analytics Blog Social Media Marketing Facebook's 'value' soars as investors seek pre-IPO stake - Financial Times Did Facebook Kill Facebook Questions? - TechCrunch New Hires at Twitter Put the Focus on Making Money - The New York Times New Version of Digg Goes Live For Everyone This Morning - TechCrunch Social Media Is Not Free: Here's Why - ClickZ 9 Ways to Sell Social Media to the Boss - Social Media Examiner Facebook Users Become Fans Of Brands For Discounts And Promotions - WebProNews Local & Mobile Search Forecast: Local Online Ad Spending Will Be Up 18 Percent Next Year - paidContent Facebook Places Starts To Work In Canada. Just Don't Try Telling Facebook That - TechCrunch Two Types of Consumers Are Using Check-in Apps: Hyperactive and Hyperpassive - Advertising Age Android Mobile Web Use Up 400% in Q2, Outpacing Apple & BlackBerry - ReadWriteWeb Google Finance smartens up for your smartphone - Google Finance Blog New Map App: Bing Food Cart Finder - Bing Maps Blog SMB Search Marketing Building your web presence with Google Sites and Google Places - Google Small Business Blog International Search Facebook Dislodges Orkut From Top Position in India - PCWorld Orkut Lets You Communicate with Groups of Friends - Google Operating System Facebook Accounts for 1 in 6 U.K. Page Views - ClickZ SES Conference & Expo 5 Actionable Takeaways from SES San Francisco 2010 - SEOmoz SES San Francisco 2010 Wrap-Up - TopRank Webcasts Top Jobs White Papers Top 10 Vital Factors for Email Marketing Success: How to Generate Results in a Tough Economy Tuesday, September 28, 2010 2:00pm EDT | 11:00am PDT Search Engine Marketing Coordinator Salem Communications Camarillo, United States Sales / Marketing / Pr: Manager, Search Engine Optimization - Baltimore, Maryland Baltimore, United States SEO Manager Esurance San Francisco, United States PR/Social Inlfuence Connector Mullen Pittsburgh, United States Program Coordinator Johns Hopkins University Baltimore, United States © Incisive Interactive Marketing LLC. 2010 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - adisakseo@gmail.com If you prefer not to receive this email, please unsubscribe. 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