SearchDay: Covario Empowers Marketers With SEO Audit And "On The Fly" Changes

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SearchDay August 18, 2010    Today's Top Stories Covario Empowers Marketers With SEO Audit And "On The Fly" Changes Covario, the provider of interactive marketing analytics, unwrapped for us here at SES San Francisco the latest upgrade to its SEO deployment tool, the Covario Organic Search Optimizer. The enhanced version provides a 56-point audit as well as recommendations that allow ... Liva Judic  |  Full story  |  Aug 18, 2010 Google AdWords Launches Enhanced CPC, Maximizes Manual Bidding Google AdWords has launched Enhanced CPC, an automated bidding feature that allows marketers to maximize conversions by adjusting their CPC automatically based on their track records of conversion. In short, AdWords' Enhanced CPC will adjust your costs to the likelihood of conversion, ... Liva Judic  |  Full story  |  Aug 18, 2010 RSS Advertisement Internet Marketing Master's Degree - Online How deep is your knowledge of web technology? To build well-rounded brands - and stay competitive in the job market - connecting with audiences through media such as search engines and social networks is essential to your success. Learn how to propel your career through Full Sail University's Internet Marketing Master's Degree Program. Learn more about our Internet Marketing Master's Program More from SEW's Team of Experts 10 Missed Opportunities in Search Engine Marketing in Japan, Part 2 More advice for navigating the Japanese market, including: translations, keyword research, search engine optimization, blogs/ social media, and trust/user engagement. Part 2 of 2. Michael Bonfils  |  Full story  |  Print version How to Review Keyword Ideas Presented by the Opportunities Tab in AdWords Best practices for reviewing the keyword suggestions contained within this often overlooked tool within AdWords. Joseph Kerschbaum  |  Full story  |  Print version Targeting Your Facebook Messaging For the Greatest Impact Understanding your audience and interacting with them appropriately is the key to unlocking your success on Facebook. Get to know them, figure out what makes them want to engage with your brand, rinse, and repeat. Kaila Strong  |  Full story  |  Print version Dos Equis vs. Old Spice: Maximizing the Impact of a Brand Advertiser's Campaign Using a coordinated search strategy of SEO, PPC, and social media is crucial to driving sales. We examine how these two popular online search marketing strategies differ, and which advertiser smells more manly. Eli Goodman  |  Full story  |  Print version Jeff Hayzlett Opening Keynote Pulls No Punches at SES San Francisco The opening keynote by Jeff Hayzlett, the bestselling author, and former Koday CMO, pulled no punches at SES San Francisco. Which isn't surprising, considering that the celebrity CMO is also cowboy -- literally. The South Dakota native always wears cowboy boots and ... Greg Jarboe  |  Full story  |  Aug 18, 2010 Developing Great Content - SES San Francisco Are you still with me, or have you run off for cocktails? Don't sneak away just yet. We've got Mr. Greg Jarboe moderating a beautiful panel of speakers: Rand Fishkin (SEOmoz), Heather Lloyd-Martin (SuccessWorks), Michael DeHaven (Bazaarvoice), and Wendi Sturgis (Yahoo!) Wendi takes ... Guest Blogger  |  Full story  |  Aug 18, 2010 Deep Dive into Analytics: When Bounce Rate no Longer Floats your Boat - SES San Francisco It's time to get down and dirty... with data. We have Bryan Eisenberg moderating this session, and you will respect his authority. The speaker line-up is just as impressive: aimClear's Marty Weintraub, ROI Lab's Tami Dalley, and SiteLogic's founder Matthew Bailey. If you haven't ... Guest Blogger  |  Full story  |  Aug 18, 2010 Meaningful SEO Metrics: Going Beyond the Numbers - SES San Francisco Has everyone recovered from lunch? If not, don't fall asleep quite yet. Next up, we've got John Marshall, who is always on the quest for meaningful numbers. He's also British (just saying). He's moderating some heavyweights today: The brilliant Ray "Catfish" Comstock (SEO Director of Business Online), Richard Zwicky (Founder ... Guest Blogger  |  Full story  |  Aug 18, 2010 How Large Advertisers are Accelerating their SEO with Social Media - SES San Francisco Hi, everyone. My name is Imelda and over the next few days, I'm going to be live blogging from SES San Francisco for my friends here at Search Engine Watch. If you see a short, young(ish), Asian-looking chick, that speaks with a British accent, scoping out power outlets and typing ... Guest Blogger  |  Full story  |  Aug 18, 2010 Today's Forum Posts Nofollow tag: Should I sculpt link juice? Using a coordinated search strategy of SEO, PPC, and social media is crucial to driving sales. We examine how these two popular online search marketing strategies differ, and which advertiser smells more manly. Join the discussion  |  Aug 18, 2010 Lycos Sold to Ybrant digital.... Using a coordinated search strategy of SEO, PPC, and social media is crucial to driving sales. We examine how these two popular online search marketing strategies differ, and which advertiser smells more manly. Join the discussion  |  Aug 17, 2010 SES San Francisco Using a coordinated search strategy of SEO, PPC, and social media is crucial to driving sales. We examine how these two popular online search marketing strategies differ, and which advertiser smells more manly. Join the discussion  |  Aug 17, 2010 Unica acquired by IBM Using a coordinated search strategy of SEO, PPC, and social media is crucial to driving sales. We examine how these two popular online search marketing strategies differ, and which advertiser smells more manly. Join the discussion  |  Aug 17, 2010 Search News Around The Web Google and Verizon Net Neutrality Plan: Is It the Devil's Work? - PCMag.com Google TV plan is causing jitters in Hollywood - Los Angeles Times Germany to Establish Data Protection Rules Amid Google Debate - BusinessWeek Brainy ex-model Carla Franklin suing Google to expose cyberbully who called her 'whore' on YouTube - New York Daily News Chrome Web Store coming in October? - CNET News Google Buzz Gets A 'Who To Follow' Feature Too - TechCrunch Google Shows Off New Face Movies Feature in Latest Picasa Release - WebProNews Google Calendar Sync now supports Outlook 2010 - Gmail Blog Yahoo Loses Top Mobile App Engineer, Sandeep Gupta - TechCrunch Yahoo Wants to Blind the Competition With Science - Wired.com Another Search Firm Embraces Exchange-Traded Display Ads - ClickZ SES San Francisco Coverage SES SFO: Crossing the Digital Divide: The Leap From Search to Display - Search Engine Roundtable SES SFO: Bringing SEO In-House: The Pros and Cons - Search Engine Roundtable SES SFO: News Search Optimization - Search Engine Roundtable Using Computers to Change What We Think and Do - SES Keynote by BJ Fogg - Bruce Clay SEW Labs: a new session format at SES San Francisco - State of Search 21 Secrets of a Top Converting Website - SES San Francisco - Bruce Clay SES SFO: Introduction to Remarketing - Search Engine Roundtable Content Marketing Optimization - SES San Francisco - Bruce Clay SES SFO: Link Building Basics - Search Engine Roundtable SES SFO: Introduction to Information Retrieval on the Web - Search Engine Roundtable SES SFO: Digital Asset Optimization - Search Engine Roundtable SEO - Successful Information Architecture - SES San Francisco - Bruce Clay SES SFO: Search: Where to Next? - Search Engine Roundtable SEO Value of Social Media - Online Marketing Summit - Bruce Clay Former Kodak CMO: Shorten Up Those Elevator Pitches - ClickZ Search Engine Optimization Why Host a Blog on Your Corporate Website? - ClickZ 10-Minute Missing Page Audit - SEOmoz Why 'Spam' is Everywhere & Why That Means Nothing! - SEO Book.com How a Search Engine Might Interpret Ambiguous Queries through Entity Tags - SEO by the Sea Continuing the Journey: New Features for the Bing Webmaster Tools - Bing Webmaster Center Search Advertising What Your Text Ads Say About You - PPC Hero New Tutorial: Exporting Google Display Network Placements from Ad Planner into AdWords - Inside AdWords Social Media Marketing Social Media Requires You to Be Social to Be Successful - ClickZ Facebook Status Gets Auto-Suggest - ReadWriteWeb Facebook Rolling Out A New Slimmer, Sexier Like Button - TechCrunch Ahead Of Facebook Location, Foursquare Talks Privacy 101 - TechCrunch Local & Mobile Search Another Report Has Android Moving Up Quickly - WebProNews Symantec Finds Trojan in Android App That Broadcasts Phone Location - WebProNews A Big Thank You to our Growing Community of Bike Map Contributors - Google LatLong Xbox Live For Windows Phone 7 Will Feature Bing Maps - Bing Maps Blog Windows Live Essential Adds Geotagging with Bing Maps - Bing Maps Blog Local Search On M.Bing.Com - Bing Search Blog Yahoo! 'Delivers' Mail Optimized for iPad - Yahoo Mobile Blog International Search Yahoo search chief looks beyond Japan setback - MarketWatch Webcasts Top Jobs White Papers Top 10 Vital Factors for Email Marketing Success: How to Generate Results in a Tough Economy Tuesday, September 28, 2010 2:00pm EDT | 11:00am PDT Let's Hear It For The Brand: Attribution Management 1:00pm EDT / 10:00am PDT Wednesday, August 25, 2010 Director of Search Marketing Onward Search New York, United States Java Search Engineer - Java Crawler Engineer - Java/J2EE Cybercoders.com San Francisco, United States Director of Marketing - Technology Services, CRM Cybercoders.com New York, United States Editorial, Social Media, and Marketing Internship Opportunity Atlanta, United States Japanese Translator Portsmouth, United States © Incisive Interactive Marketing LLC. 2010 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - adisakseo@gmail.com If you prefer not to receive this email, please unsubscribe Do we have your current details? 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