SearchDay: What the Heck is Connected Marketing?

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SearchDay August 17, 2010    Today's Top Stories What the Heck is Connected Marketing? SES San Francisco attendees today are learning all about how to integrate marketing tactics, such as offline advertising, paid search, search engine optimization, social media, testing, and mobile. Garry Przyklenk  |  Full story  |  Print version Optimizing Display Display advertising, with the advent of view-through tracking and attribution technology, is going through a major rebirth. Adam Goldberg  |  Full story  |  Print version RSS Advertisement Internet Marketing Master's Degree - Online How deep is your knowledge of web technology? To build well-rounded brands - and stay competitive in the job market - connecting with audiences through media such as search engines and social networks is essential to your success. Learn how to propel your career through Full Sail University's Internet Marketing Master's Degree Program. Learn more about our Internet Marketing Master's Program More from SEW's Team of Experts Targeting Your Facebook Messaging For the Greatest Impact Understanding your audience and interacting with them appropriately is the key to unlocking your success on Facebook. Get to know them, figure out what makes them want to engage with your brand, rinse, and repeat. Kaila Strong  |  Full story  |  Print version Dos Equis vs. Old Spice: Maximizing the Impact of a Brand Advertiser's Campaign Using a coordinated search strategy of SEO, PPC, and social media is crucial to driving sales. We examine how these two popular online search marketing strategies differ, and which advertiser smells more manly. Eli Goodman  |  Full story  |  Print version Marin Software Announces Applications for Managing Facebook Ads Marin Software today announced advanced applications for Facebook Advertising at SES San Francisco. Marin Search Marketer now offers advertisers and agencies the ability to manage Facebook Ads alongside paid search programs on Google, Yahoo!, and Bing. Advanced solutions for Facebook include algorithmic ... Greg Jarboe  |  Full story  |  Aug 17, 2010 Going to SES San Francisco to See New Products in the Expo Hall I mentioned 10 days ago that one of the reasons why senior executives attend their industry's most important events is to "see new products." Well, Yield Software will be exhibiting a new product at SES San Francisco that you might want to see. ... Greg Jarboe  |  Full story  |  Aug 17, 2010 Twitter Adds 'You Both Follow' Section - Are You Seeing It Too? Whilst connecting with new and friendly Twitter users, I just noticed a new section entitled 'You both follow'. The section expands on the their-username/follows_in_common URL. Are you seeing it too? Mashable reported that they were testing this feature in June, this year. ... Jonathan Allen  |  Full story  |  Aug 17, 2010 Redefining Search-Engine Friendly Website Design The term "search-engine friendly design" has always been misunderstood by many people: usability professionals, web designers/developers, information architects, advertisers, and even search engine marketers. If you look at this phrase at face value, it seems to mean designing a website for search engines. ... Guest Blogger  |  Full story  |  Aug 17, 2010 Search Agency Update - What Are Companies Up To? Bits and bobs to keep up with search agency news: Magnetic and BrightRoll, Local.com, Conductor and Internet Retailer. Magnetic, the search data marketplace and search re-targeting company, entered a partnership with BrightRoll, the video advertising network, in a move to optimize video ... Liva Judic  |  Full story  |  Aug 17, 2010 Twitter Mobilizing Sharing Twitter is also boosting its mobile interaction but mostly the news mobilizing attention on the chirpy company is the launch of its own Twitter button and the impact of it on Tweetmeme. Mobile interaction with Twitter is becoming easier than ever. Now ... Liva Judic  |  Full story  |  Aug 17, 2010 Today's Forum Posts Lycos Sold to Ybrant digital.... Using a coordinated search strategy of SEO, PPC, and social media is crucial to driving sales. We examine how these two popular online search marketing strategies differ, and which advertiser smells more manly. Join the discussion  |  Aug 17, 2010 SES San Francisco Using a coordinated search strategy of SEO, PPC, and social media is crucial to driving sales. We examine how these two popular online search marketing strategies differ, and which advertiser smells more manly. Join the discussion  |  Aug 17, 2010 Unica acquired by IBM Using a coordinated search strategy of SEO, PPC, and social media is crucial to driving sales. We examine how these two popular online search marketing strategies differ, and which advertiser smells more manly. Join the discussion  |  Aug 17, 2010 links from blog posts Using a coordinated search strategy of SEO, PPC, and social media is crucial to driving sales. We examine how these two popular online search marketing strategies differ, and which advertiser smells more manly. Join the discussion  |  Aug 17, 2010 Search News Around The Web JULY SEARCH SHARE: Google Loses, Yahoo Gains, Bing Hits Wall - Business Insider Spanish judge probes complaint over Google's Street View - AFP Google Gets BBC Exec To Manage News, Books Deals - WebProNews Google Images Serves Up One Image For Limited Time - Search Engine Roundtable Chromium Hits Version 7 As The Chrome Train Keeps Speeding Along - TechCrunch As Bing Takes Over Yahoo Search, SearchMonkey Dies, BOSS Is No Longer Free, But Site Explorer Still Works - TechCrunch Yahoo Eyes CafeMom for $100 Million Acquisition - All Things Digital Yahoo Launches Ad-Supported Soccer Highlights in U.K. - ClickZ Latest on the Yahoo and Microsoft Search Alliance - Yahoo Search Blog Swingly's Answer Engine Comes Out Of Stealth Swinging And Killing Zombies - TechCrunch Search Engine Optimization How To Silo Your Website: The Breadcrumb Trail - Michael Gray I'm Getting More Worried about the Effectiveness of Webspam - SEOmoz To err is human, Video Sitemap feedback is divine! - Google Webmaster Central Getting Ready for the Holidays: Google Product Search - AdWords Agency Blog Search Advertising Increase ROI & Conversions with Enhanced CPC - Inside AdWords New My Client Center features: search across accounts and labels - Inside AdWords Links and Resources to Help You Get the Most out of Microsoft adCenter - adCenter Blog Social Media Marketing What Will Facebook Be Announcing Wednesday? Location, Location, Location! - All Things Digital Social Media Marketing Doesn't Replace SEO - Internet Search Engine Database Local & Mobile Search Adobe moves further into Google's orbit - CNET News Google Maps JavaScript API V2 Bugs Out This Morning - Search Engine Roundtable Introducing Mobile Ad Serving in DoubleClick for Advertisers - Google Mobile Ads Blog Get started with mobile advertising with a new online course - Inside AdWords SES Conference & Expo SES San Francisco 2010: Opening Keynote - State of Search ClickZ Connected Marketing Awards 2010 Announced in San Francisco, August 17 - Search Engine Strategies Blog Webcasts Top Jobs White Papers Top 10 Vital Factors for Email Marketing Success: How to Generate Results in a Tough Economy Tuesday, September 28, 2010 2:00pm EDT | 11:00am PDT Let's Hear It For The Brand: Attribution Management 1:00pm EDT / 10:00am PDT Wednesday, August 25, 2010 Director of Search Marketing Onward Search New York, United States Marketing/Communications Coordinator The Creative Group Los Angeles, United States Communications Online Manager Cross-Cultural Solutions New Rochelle, United States SEO Specialist Chattanooga, United States Sr. Oracle DBA - RAC - 7365 Dallas, United States © Incisive Interactive Marketing LLC. 2010 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - adisakseo@gmail.com If you prefer not to receive this email, please unsubscribe Do we have your current details? 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