Wednesday, August 4, 2010

SearchDay: Brightedge's SEO Platform Plugs Into Enterprise Analytics Platforms

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SearchEngineWatch.com
SearchDay August 4, 2010
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Today's Top Stories
Brightedge's SEO Platform Plugs Into Enterprise Analytics Platforms
Brightedge are on a mission to simplify how chief marketing officer's (CMO) connect with their audiences and make it possible to effectively manage SEO activities based on ROI. This week, Brightedge launched a new feature called Brightedge Connect for their platform which enables their SEO platform to plug into enterprise ...
Jonathan Allen  |  Full story  |  Aug 4, 2010

Social Media ROI Metrics Main Stumbling Block For Brands' Global Campaigns [Poll]
A poll by Harris Interactive for Buddy Media showed that brands are hampered by finding the right ROI metrics in their adoption of social media campaigns to reach locally, on a global scale. Highlights from the poll results are as follow. Social Media ...
Liva Judic  |  Full story  |  Aug 4, 2010

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More from SEW's Team of Experts
ClickZ Connected Marketing Week 2010, August 16-20

SEW Expert - Ralph Tegtmeier Bye-bye, Crawler: Blocking the Parasites
Why not all spiders are created equal -- and what you can (and should) do about quite a few of them.
Ralph Tegtmeier  |  Full story  |  Print version

SEW Expert - Alex Cohen Making the Leap: The Paid Search Marketing Toolbox
No one has the time or budget to use every tool in the paid search technology landscape. Choosing the right tool is all about prioritizing your problems.
Alex Cohen  |  Full story  |  Print version

SEW Expert - Jeremy Bencken New Strategies for Getting Links from Newspapers
The recent difficulty of obtaining links in news coverage requires some strategic adjustments for link builders. Here are some tips to help your public relations efforts yield links.
Jeremy Bencken  |  Full story  |  Print version

SEW Expert - Adam Audette How To Not Fail At SEO
How to incorporate search engine optimization into your companies and web ventures so they succeed. These principles, if integrated and committed to, will greatly improve your chances for success.
Adam Audette  |  Full story  |  Print version

News Picks: Search Heads Leave Yahoo; Bing Maps; Google Search History
An overview of some of today's search, ad, tech news Departures Yahoo is forging on in its management reshuffle process. Following the steps of Larry Cornett, it's now Srinija Srinivasan's turn to leave the company after 15 years of service. She was the ...
Liva Judic  |  Full story  |  Aug 4, 2010

Hot Topics, Odd Stories at SES San Francisco and ClickZ Connected Marketing Week
SES San Francisco gets underway two weeks from today on August 17 and ClickZ's Connected Marketing Week starts the day before on August 16. So, if you are a local TV producer, newspaper editor, or business blogger, then you are starting to plan which speakers and sessions you might ...
Greg Jarboe  |  Full story  |  Aug 4, 2010

News Picks: Echo River, Localeze & Tom Tom, A New 'Decision Engine' & More
An overview of some of today's search, ad, tech news Brand New FindTheBest.com is a new 'decision engine' launched by former DoubleClick founder Kevin O'Connor to help internet users gauge comparable data online on a variety of topics and make the most ...
Liva Judic  |  Full story  |  Aug 4, 2010

Social Media Syphoning 25% Of U.S. Online Time [Nielsen]
Research firm Nielsen has released a study on how Americans spent their online time in June. Here are the main findings worth making a note of. Online Time On Computers The Nielsen study finds that social media accounted for almost 25% of Americans' monthly ...
Liva Judic  |  Full story  |  Aug 4, 2010

"Here Be Dragons" Denotes Unexplored Areas on Map of ClickZ Connected Marketing Week
One of world's the oldest maps, the Lenox Globe, has the Latin phrase "HC SVNT DRACONES" near the east coast of Asia. Since it was created (circa 1503-1507), the phrase "Here be dragons" has been used to denote dangerous or unexplored territories. ...
Greg Jarboe  |  Full story  |  Aug 4, 2010

Today's Forum Posts
How much does Google really know about us ....
How to incorporate search engine optimization into your companies and web ventures so they succeed. These principles, if integrated and committed to, will greatly improve your chances for success.
Join the discussion  |  Aug 2, 2010

Smo?
How to incorporate search engine optimization into your companies and web ventures so they succeed. These principles, if integrated and committed to, will greatly improve your chances for success.
Join the discussion  |  Jul 31, 2010

Is Google base free tool ?
How to incorporate search engine optimization into your companies and web ventures so they succeed. These principles, if integrated and committed to, will greatly improve your chances for success.
Join the discussion  |  Jul 30, 2010

uncoverthenet or uncoverthescam?
How to incorporate search engine optimization into your companies and web ventures so they succeed. These principles, if integrated and committed to, will greatly improve your chances for success.
Join the discussion  |  Jul 29, 2010

Search News Around The Web
Google Search in Firefox Bar Alone Is Bigger Than Bing, Yahoo; Bidding War Coming Soon - ReadWriteWeb
Google Now Calling to Confirm Google Places Community Edits & Verification Issues - Understanding Google Maps & Local Search
Google AdWords Fixes Search Volume API Bug - Search Engine Roundtable
Google Multiple Sign-in, Now Available - Google Operating System
Respond to reviews for your business on Google Place Page - Google LatLong
Update to Canadian, UK and Ireland ad text trademark policy - Inside AdWords
AdWords Campaign Experiments full US rollout and new tracking tag - Inside AdWords
Drag and drop attachments to save them to your desktop - Gmail Blog
Upgrade your users' knowledge with Google Apps Tips and Tricks - Google Enterprise Blog
Bing Coming to a Sheraton Resort and Hotel Near You - Bing Search Blog
New Bing Map App: Seattle Issues - Bing Maps Blog
Facebook Is Testing Ratings and Reviews in Ads - ClickZ
Facebook's 'Suggest an Ad' Feature Pulls Text and Images from Web Sites to Create Ads - Inside Facebook
Search Agencies Gain Momentum in Display Ad Market - ClickZ
TomTom Taps Localeze for Local Business Listings - WebProNews
How-To's / Columns
Change Is (Always) Coming... - ClickZ
Small Business Gets Social - ClickZ
SEM Intermediate Series: Simple Uses of Dynamic Text in Your Microsoft adCenter Campaigns - adCenter Blog
Google Experiment Settings Part 2 - the results are in! - PPC Hero
Webcasts Top Jobs White Papers
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