 June 17, 2009 - Navigation: Articles - Readers Respond - Video - Small Biz Talk  No Shortcuts to Social Successby Diane AullIs social bookmarking a complete waste of time? Or is it more a factor of how some marketers are attempting to use social media?...
 In social media, aspire to be reactiveby Mike MoranI'm a consultant, and for consultants, nothing beats being proactive, huh? You want to be ahead of the curve, up on the latest, and [insert your favorite cliche here]. But social media is so new, and it changes so fast, that it's really painful to be proactive. It's enormously time consuming to have spent so much time in social media that you are ahead of the curve. You'd have no time for your real business. I am advising you to shoot a lot lower. When it comes to social media, aspire to be reactive....  Go Blog Yourself Step 2: Know What They Want To Seeby Stoney deGeyterIn the online blogging world, there is also a while range of audiences. You know who your audience is, but what are they looking for? The easiest way to figure this out is to perform a bit of keyword research. When looking for things to talk about you need to look at three different keyword categories: Go Blog Yourself Step 3: Have a Good Pick-Up Lineby Stoney deGeyterWhen writing a blog post the title of the post is your pick-up line. That's your first opportunity to make a first impression. Deliver a poorly crafted pick-up line and there is a good chance your blog post sit there alone and unread. Craft a strong pick-up line and you at least have a shot of pulling them in to see what else you got going for you. Return to the Top of this Page 
Return to the Top of this Page  In response to... Mixing Business with Pleasure: The Potential Peril of Social MediaJennifer, I'm really appreciating the balance you've presented in this post! I'm pondering all this myself for the last several weeks. I've been a communication consultant for most of my adult life and the challenges that social media are presenting are brand new for most people, including "public relations" professionals. The kinds of advice I used to give about separating personal and professional messages and "preparing" your remarks carefully for specific publics are just not useful anymore. The choices are so much complex now with electronic trails and our decisions have impacts that go on and on and on. I blogged myself recently around a piece Jeff Jarvis published last month in Business Week. You can find it here. I would love to hear your thoughts about what I was poking around in there. I'd also love to hear your thoughts about a new E-course I just released this week about building trust working with others online. It's a dicey process, as you've described here so well. I'm very interested in this whole subject and watching all the time for new angles on the topic. Again, I so appreciate your thoughtful writing! Meri Walker In response to... Mixing Business with Pleasure: The Potential Peril of Social MediaThanks so much for all the input on this post. I'm glad to hear I'm not the only one trying to balance this...though it feels odd to have spent the last few years THINKING I had it balanced only to find I didn't. ;) I think Facebook is really one of the biggest challenges in this realm. It's easy enough to know LinkedIn is a professional environment, but Facebook has done an amazing job of crossing the boundaries. Initially, I'd figured I'd only "friend" the work/industry types I felt I knew well enough to "share" my personal life with...but as Facebook adds more functionality and increases their adoption rates, it's really kind of becoming the go-to meeting place on the web. SiteLogic and Search Engine Guide both have groups over there, and since those are the companies I work for, I almost HAVE to have a "professional" presence on the site. That makes it difficult to try and keep my friend list limited to those I actually "know." The search for balance continues... Meri, I think you ask some good questions in your post and I think the response from Michelle (in the post) is a good one. Facebook has been very good about expanding their privacy control options to help people limit what their contacts see. I also think the point your friend makes about not wanting people to judge her based on her friends is a good and interesting one. Much of our lives requires "explanation" in order to avoid the initial gut reactions that people often form. A sarcastic, but well-intentioned Facebook update can come across harshly to someone who doesn't know the poster well enough to get their sense of humor. That adds the extra layer of not only what you share, but wondering how what you share might be interpreted... Jennifer Laycock Return to the Top of this Page  Free SEO ToolsThinking of buying SEO software? Then try the best SEO tools free first! Skaffe.com Directory: Show off your website Express Submit today.Quality directories like Skaffe.com offer you strong search engine exposure. WoW DirectoryPowerful and affordable directory marketing services. Submit your website today! Return to the Top of this Page  SOCIAL MEDIA Did You Secure Your Facebook Vanity URLSEARCH ENGINE OPTIMIZATION Google Says Sculpting Ok, But Not Using No-follow Link Building With A Lot Of Submission Sites The Tortoise, The Hare and Google Entitlement MentalityBLOGS & BLOGGING Would You Read ThisOTHER ONLINE MARKETING Is Free Shipping That Important How Many Hours Do You Spend On The Net In A Day Online Marketing GuidesSmall Business Issues Desktop Databases Paying Estimated TaxesPREVIOUS WEEK Small Business Forum Update For June 10, 2009 (If you like our search engine news, you'll love our small business news.) Return to the Top of this Page
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