SearchDay: If You Build it, Will They Come?

Today's Columns: » SEO Friendly Site Structure – If You Build it, Will They Come?   » Combining Trust and Relevance  » Do Teens Tweet? And Other Social Media FAQs   » Effective PPC Ad Copy 101, Part 1  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay  June 16, 2009

Top Jobs Interactive Marketing Specialist GSI Interactive New York, United States Senior Media Buyer Los Angeles, United States Account Executive Incisive Media New York, United States Google Product Management and Marketing Opportunities Google Inc. Mountain View, United States Boulder, United States New York, United States Web Analyst - Omniture Knowledge Services Burbank, United States More Jobs White Papers More Research Today's Top Story: Herndon Hasty SEO Friendly Site Structure – If You Build it, Will They Come?  SEW EXPERTS: BIG BIZ Your site's content is at the heart of what your site will rank for, and to a strong degree how well it will rank. But visitors will only come if you've structured your information in a way that's easy for visitors to navigate, and for search engines to understand. » Full story » Print version Search Engine Watch Experts Columns Eric Enge Combining Trust and Relevance  SEW EXPERTS: ORGANIC SEO When search engines measure the level at which they trust Web sites, and that trust is topic-specific. What's that mean for new sections of a trusted Web site? » Full story » Print version Erik Qualman Do Teens Tweet? And Other Social Media FAQs  SEW EXPERTS: SOCIAL MEDIA MARKETING The questions keep growing as more people join the social media fray. It seems appropriate that we take some time to go over three of the most common questions that marketers might be asking. » Full story » Print version Ron Jones Effective PPC Ad Copy 101, Part 1  SEW EXPERTS: SEM 101 One of the most important factors of a successful PPC campaign is writing successful ad copy. You can spend a good deal of time on other aspects of your campaign but skimp on the ad copy and you might not get the results you're looking for. » Full story » Print version Download Now: Mobilize Your Marketing: Small Screen...Huge Opportunity Join Matt Langie and Michael Foschetti, as they discuss: - Recent studies and predictions on mobile usage and growth - How to resolve challenges to mobile measurement - Which metrics matter to different Web site types Download Webinar Now News from the Search Engine Watch Blog Google Further Clarifies Nofollow and PageRank Sculpting Posted by Kevin Newcomb  Jun 16, 2009 Earlier this month, Matt Cutts shared with search marketers that Google had begun treating nofollow differently, especially in regards to "PageRank sculpting," the advanced SEO tactic that aims to control where PageRank flows around a site. Today, he goes into detail on how Google views PageRank sculpting, and how it ... » Continue reading Microsoft Files Click Fraud Suit in Washington State Posted by Nathania Johnson  Jun 16, 2009 Microsoft has filed a click fraud suit against brothers Eric and Gordon Lam and their mother Melanie Suen. The suit was filed in the Western District Court of Washington and involves click fraud pertaining to a scheme involving auto insurance and the video game World of Warcraft. The adCenter blog offered ... » Continue reading MapQuest Launches iPhone App Posted by Nathania Johnson  Jun 16, 2009 AOL-owned MapQuest has been available as a free application for Blackberry users and now iPhone users are getting the goods as well. While MapQuest has been available on the mobile web, apps are usually faster and more user-friendly. One of the highlights of the app is a "carousel" of options shown ... » Continue reading Hunch Launches New "Decision Engine" Posted by Kevin Newcomb  Jun 16, 2009 Microsoft's Bing isn't the only "decision engine" in town anymore, with today's launch of Hunch. Hunch is a new site that aims to connect people based on their answers to several questions, from "Where is your house located?" to "Do you like bumper cars?" As users answer questions, hunch learns more ... » Continue reading PPC Campaigns Feeling Flat? Expand Your Reach on Our Quality Network LookSmart is one of the largest independent text advertising distribution networks with over 500 million queries daily. Our dedication to giving advertisers the best targeting and reporting features has resulted in the award-winning platform that helps you target ROI on our quality network. Start Today and Get $100 in Matched Clicks Search Engine Watch Forum Discussions Adwords KW Tool vs Search Based KW Tool  Jun 16, 2009 I have recently been using the new Search Based KW Tool from Google as a supplement to the SEO Tool KW Tool. However I was comparing some numbers given by the Search-Based Tool against some numbers given by the Adwords KW Tool and they are worlds apart. How ... » Join the discussion Any changes in adCenter PPC Results?  Jun 15, 2009 Now that Bing has been live for a couple weeks and the novelty has worn off some, I'm wondering if anyone is seeing any different results in their adCenter PPC - more traffic, better conversions, anything else? We are seeing some definite increases in traffic with conversion rates holding steady for ... » Join the discussion h2 tags - bad when used in your main links?  Jun 12, 2009 It looks like I've headlined all my links inadvertently by adding h2 to my sub heading (which is not a link) is that considered spam by the search engines? Is it important that I remove them? Thanks! » Join the discussion

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