Webcast: How to Choose the Right SEM Agency or Technology Partner

Webcast: How to Choose the Right SEM Agency or Technology Partner Mobile Version | Web Version
	How to Choose the Right SEM Agency or Technology Partner Tuesday, June 30 @ 1pm EDT, 10am PDT FREE Webcast | Register now! Just as doctors sometimes misdiagnose and prescribe the wrong medication, search marketers today often choose the wrong agency or paid search management application - leaving them with the same ailing SEM symptoms they were experiencing all along, and worse, leading to the inevitably painful client/partner break-up down the road. In today's economy, who can afford a misstep as big as that? An ounce of prevention is worth a pound of cure. In this case it's important to do your research, ask the right questions and advocate for your business from the start. After all, at the end of the day, it's your neck on the line if the solution doesn't work or the relationship goes sour. So how does one avoid the pitfall of selecting the wrong SEM agency or PPC solution for their business? In this session we'll take a deep dive into the questions, strategies and processes that search marketers today must execute in order to stay competitive and avoid the dreaded mismatch. Speaker: Aaron Goldman Managing Partner, Connectual Before starting Connectual, Aaeon Goldman was VP, Marketing & Strategic Partnerships for Resolution Media, an Omnicom Media Group Company. During his nearly five years at Resolution Media, he helped grow the company from eight employees to over 100 at its peak and $200+ million in annual search media billings. In his role on the executive team, Goldman managed corporate marketing, industry relations, and business development, landing new accounts like Bank of America, Dell, Gatorade, Hertz, FedEx, Frito Lay, Lowe's, and State Farm, among others. Goldman currently serves on the executive board of directors for the Chicago Interactive Marketing Association (CIMA). He has been published in iMediaConnection and DMNews and has a regular column in MediaPost's Search Insider. Goldman has been a guest lecturer on the topic of online marketing for the American Advertising Federation (AAF) and University of Illinois at Urbana-Champaign. He's also a frequent speaker at industry trade shows such as SES, OMMA, and Search Insider Summit. Moderator: Matt McGowan VP & Publisher, Search Engine Strategies Matt McGowan oversees all sales, marketing and operations for ClickZ.com and SearchEngineWatch.com in addition to their respective trade show series, ClickZ Events and Search Engine Strategies.		OMS Seattle July 1 SES San Jose Aug 10-14 SES Berlin Nov 24-25 SES Chicago Dec 7-10 How to Integrate Social Media Into Your Business Strategy July 8 PPC Attribution - Top 5 Strategies Search Marketers Need to Know July 9 How to Use Online Video for Inbound Marketing July 16
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