SearchDay: Get Your Head Out of the Sand

Today's Columns: » Get Your Head Out of the Sand  » Effective PPC Ad Copy 101, Part 2  » Bing: The Agency Perspective   About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay  June 22, 2009

Top Jobs User Acquisition Guru lolapps San Francisco, United States Interactive Marketing Specialist GSI Interactive New York, United States Senior Media Buyer Los Angeles, United States Account Executive Incisive Media New York, United States Google Product Management and Marketing Opportunities Google Inc. Mountain View, United States Boulder, United States New York, United States More Jobs White Papers More Research Today's Top Story: Liana Evans Get Your Head Out of the Sand  SEW EXPERTS: SOCIAL MEDIA MARKETING A good chunk of your customers or potential customers are involved in social media in some way. Do you know what they're saying about you? Are you missing out on opportunities to connect with them? » Full story » Print version Search Engine Watch Experts Columns Ron Jones Effective PPC Ad Copy 101, Part 2  SEW EXPERTS: SEM 101 We've covered the searcher behavior funnel and tips for writing headlines and descriptions. Now we'll venture beyond the ad copy to discuss methods for testing and fine-tuning your ads to increase performance. » Full story » Print version Joshua Palau Bing: The Agency Perspective  SEW EXPERTS: OUTSOURCED It's true that Bing has low market share and likely won't put a dent in Google at this time. But we need to get back to some fundamentals and think about what it could mean for the future of online marketing. » Full story » Print version Boost site visitor trust with help from Extended Validation (EV) SSL Certificates available from VeriSign. These certificates turn the address bar green in high security browsers letting customers know that the site they are on is legitimate. News from the Search Engine Watch Blog Display Ads, Social Media Marketing Grow Despite Obstacles Posted by Nathania Johnson  Jun 22, 2009 When the economy started going south, many expected mediums such as paid search to be the winners - if there were any - in the advertising industry. Being able to track conversions would be crucial in an uncertain economy. But two new data releases are showing that display ads and ... » Continue reading The Revolution Is Only A Twit Away Posted by Frank Watsonhttp://www.kangamurramedia.com  Jun 22, 2009 The election protests in Iran have become a revolt for freedom fueled by the support garnered through social media - Twitter in particular. Seems the government and the clerics of Iran do not realize what the Chinese have grasped - the social media are dangerous - they foster freedom. Twitter, once ... » Continue reading Google Analytics Rearranges the Living Room Posted by Nathania Johnson  Jun 22, 2009 Google Analytics has been moving things around, giving parts of the site a new feel. But don't get used to the way things are now. Analytics is using Website Optimizer to, um, optimize their site. And that means things can continue to change. But like a good search marketer, the ... » Continue reading Yahoo Launches Display Ad Marketplace Posted by Kevin Newcomb  Jun 22, 2009 Yahoo today launched the pilot launch of Yahoo My Display Ads, a self-serve display ad marketplace for ads on Yahoo sites and partner sites. The ad customization part of the program is being powered by Seattle-based technology provider AdReady. The ad inventory is managed by Yahoo's Right Media exchange, and includes ... » Continue reading Search Engine Watch Forum Discussions Google announcement - Improved flash search and indexing  Jun 22, 2009 Hey Guys Google has just released a couple of days back that now their crawlers are much of capable to crawl adobe flash files with its embedded content from external files. So now you may go ahead with swf files on your websites and get it crawled & indexed completely by Google ... » Join the discussion Using & in Meta Title  Jun 21, 2009 I have been studying different meta titles. Noticed that most sites that use & in the title display as & in the page source. First question: does this count as 1 or 4 characters in the meta title character count? Second question: if it counts as 4 is there a way ... » Join the discussion Which tool i can use to check the broken links?  Jun 22, 2009 Does the broken links could affect the keyword position? You know the indexed page of our site have decreased more than 1000 pages last week,so i want to check it whether is it has any broken links. Thanks. » Join the discussion

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