SearchDay: Link Marketing Challenges & Solutions

Today's Columns: » Link Marketing Challenges & Solutions  » Applying Probability to Landing Page Optimization  » Top Signs Your Site Isn't Ready for Prime Time   About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay  June 25, 2009

Top Jobs Associate Editor Incisive Media New York, United States Technical Services Analyst - Mountain View Google Inc. Mountain View, United States Technical Services Analyst - New York Google Inc. New York, United States User Acquisition Guru lolapps San Francisco, United States Interactive Marketing Specialist GSI Interactive New York, United States More Jobs White Papers More Research Today's Top Story: Justilien Gaspard Link Marketing Challenges & Solutions  SEW EXPERTS: PROMOTION & LINK BUILDING Two of the biggest obstacles companies face in link marketing are developing linkable content and making people aware of it. The key to success in these areas is to widen the scope of places where you get ideas. » Full story » Print version Search Engine Watch Experts Columns Tim Ash Applying Probability to Landing Page Optimization  SEW EXPERTS: BY THE NUMBERS In the context of LPO, probability can be viewed as simply taking the best guess given the available information. The more information you have, the more accurate your guess will become. » Full story » Print version Mark Jackson Top Signs Your Site Isn't Ready for Prime Time  SEW EXPERTS: ORGANIC SEO Many things have changed in the last few years, but the real foundation for SEO success hasn't changed much at all. Before you put time and effort into the SEO flavor of the day, try the tried and true SEO basics in this two-part series. » Full story » Print version Boost site visitor trust with help from Extended Validation (EV) SSL Certificates available from VeriSign. These certificates turn the address bar green in high security browsers letting customers know that the site they are on is legitimate. News from the Search Engine Watch Blog Video Search Site Truveo Relaunches: How to Leverage Your Brand Posted by Nathania Johnson  Jun 25, 2009 Truveo, the video search site acquired by AOL a few years back, has relaunched. Before we get into the details, let's be clear: Truveo is not a YouTube wannabe. Their focus is purely on indexing video around the web. So, now that we have that settled, let's take a look ... » Continue reading Twitter Growth Tapers Off in May 2009 Posted by Nathania Johnson  Jun 25, 2009 It's been an explosive year of growth for Twitter, with celebrities and the media embracing the microblogging social network. Oprah featured Twitter on her show and crowned Ashton Kutcher the King of Twitter after he became the first person to gain 1 million followers. But new Nielsen data shows that growth ... » Continue reading But Twitter is no Google Posted by Byron Gordon  Jun 25, 2009 Twitter's real-time search capability has great appeal to anyone wanting to get the pulse of what people are actually tweeting about. Media entities are taking note; companies are using it to deliver fast customer service responses. But I'm still not using Twitter search for my news and information. When I ... » Continue reading Yahoo!'s Hot Jobs to Offer Performance-Based Recruitment Solution Posted by Nathania Johnson  Jun 25, 2009 Job search site HotJobs, which is owned by Yahoo!, has announced a new performance-based offering for recruiters. Human resources professionals will now be able to pay-per-candidate, similar to pay-per-click. With the offering, recruiters buy credits, but are only charged when candidates click on a listing and apply for the job. If ... » Continue reading Google Launches AdSense for Mobile Applications into Beta Posted by Nathania Johnson  Jun 25, 2009 If you have a mobile phone where you can download apps, then you may have noticed that some of the apps have ads on them. Mobile application developers use them to make money. Sometimes developers make two versions of an app - a paid version with no ads or a ... » Continue reading More Former Yahoo!'s Head to Microsoft; Weiner Upgrades to LinkedIn CEO Posted by Nathania Johnson  Jun 25, 2009 The reasons for Microsoft to still consider a deal with Yahoo! diminished even further this week as news broke that three former Yahoo!'s have been recruited to Microsoft. They aren't the first. You would think there was a fire sale on former Purple People. Larry Heck, Scott Moore, Qi Lu, and ... » Continue reading Search Engine Watch Forum Discussions Page Rank Sculpting?  Jun 25, 2009 Hey guys Google has recently made changes in its algorithm which is 'No More Page Rank Sculpting'. Means balancing the page rank of your internal site links using Nofollow is the bad practice Now but I am still not clear with this change in algorithm. Can anyone explain it widely to understand ... » Join the discussion Free Webinar on new AdWords user interface - this Friday, June 26th  Jun 25, 2009 Here it is folks - perhaps the third or forth thread I have ever started here on SEW. ;) As has been mentioned on the Inside AdWords blogs a couple of times recently, the folks behind the new AdWords user interface are holding a series of free Online webinars as a ... » Join the discussion Backlinks vs Bounce rate  Jun 24, 2009 I always thought bounce rate and visitor trending should be one of the key factors for your search engine rankings . It should be given more importance than links. Is it true ? Please share your views Thanks varun » Join the discussion Cannibalization - ePiracy?  Jun 24, 2009 I wanted to know if anyone would like to discuss cannibalization. I am seeing a very large increase in the number of propositions we are receiving to "Increase XXXX". Most of the companies proposing this have the same modus operandi, in that they take existing customers and do something with them. Usually ... » Join the discussion

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