SearchDay: Sage's Dirty Little Secret

Today's Columns: » Sage's Dirty Little Secret  » Quality SEO Pays for Itself  » Following the Nofollow Kerfuffle  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay  June 18, 2009

Top Jobs User Acquisition Guru lolapps San Francisco, United States Interactive Marketing Specialist GSI Interactive New York, United States Senior Media Buyer Los Angeles, United States Account Executive Incisive Media New York, United States Google Product Management and Marketing Opportunities Google Inc. Mountain View, United States Boulder, United States New York, United States More Jobs White Papers More Research Today's Top Story: Sage Lewis Sage's Dirty Little Secret  SEW EXPERTS: PROMOTION & LINK BUILDING Lean forward here. I'm about to tell you a dirty little secret: Part of an effective PR response is to keep the controversy going. » Full story » Print version Search Engine Watch Experts Columns Quality SEO Pays for Itself By David Dalka Quality SEO is a valuable activity that can dramatically transform profitability of a business. However, since this is not yet understood by many management team executives, it is often both undervalued and under-resourced.   Kevin Newcomb Following the Nofollow Kerfuffle  SEW EXPERTS: SEARCHING FOR MEANING Matt Cutts says Google changed its handling of nofollow last year, but no one noticed. Can that really be what happened? » Full story » Print version Download Now: Mobilize Your Marketing: Small Screen...Huge Opportunity Join Matt Langie and Michael Foschetti, as they discuss: - Recent studies and predictions on mobile usage and growth - How to resolve challenges to mobile measurement - Which metrics matter to different Web site types Download Webinar Now News from the Search Engine Watch Blog Microsoft, NBC Universal to Sell Addressable TV Ads Posted by Kevin Newcomb  Jun 18, 2009 Microsoft today announced that NBC Universal will be the first media partner for its digital TV advertising marketplace, Admira. The technology, which Microsoft gained with its acquisition of Navic a year ago, uses real-time audience measurement data to optimize the delivery and placement of television advertising. This "addressable advertising" platform brings ... » Continue reading Searching Twitter: TweetScan Offers History, CrowdEye Launches Posted by Nathania Johnson  Jun 18, 2009 Searching Twitter is becoming increasingly popular (you can tell by the amount of spam seen in the trending topics). So, it comes as no surprise that applications are being built and expanded to leverage Twitter search. TweetScan was one of the first applications to incorporate Twitter search and now they've expanded ... » Continue reading AT&T Plans a Mashup of Yellow Pages and Social Networking for the Under-30 Set Posted by Nathania Johnson  Jun 18, 2009 Yellow Pages are a great source of income for AT&T - $1.3 billion in the first quarter of the year, to be exact. But according to Forbes, AT&T is planning a new kind of Yellow Pages designed specifically for a younger demographic. It's no surprise really. The under-30 set probably didn't ... » Continue reading To tweet or not to tweet? Posted by Byron Gordon  Jun 18, 2009 I came across a recent study by Harvard Business which sums up Twitter 's "current condition" as such: "Twitter resembles more of a one-way, one-to-many publishing service more than a two-way, peer-to-peer communication network." Hmm, surprise to some? The study also discovered that "the top 10% of prolific Twitter ... » Continue reading Calm Before the Bing Storm: May 2009 comScore Ranking Remain Steady Posted by Nathania Johnson  Jun 18, 2009 Not a whole lot changed from April to May 2009 in terms of core search share, but it will shock no one that Google still saw the biggest benefit. Overall there was a 3% decline in searches, and perhaps Memorial Day weekend had people partying instead of searching. The biggest change, ... » Continue reading New NC Tax Law Would Use Affiliate Programs to Define Physical Presence, Collect Sales Tax Posted by Nathania Johnson  Jun 18, 2009 North Carolina is following closely in the footsteps of the state of New York in desiring to collect an internet sales tax. If passed, a new tax provision would use the affiliate status of residents to classify businesses as having a physical presence in the state, therefore requiring the retailers ... » Continue reading Nicholas Fox of Google AdWords to Keynote at SES San Jose Posted by Greg Jarboe  Jun 18, 2009 It seems like I've just returned from Search Engine Strategies Toronto and it's already time to look ahead to SES San Jose. Wow, time flies when you're having fun. And it is worth noting that Nicholas Fox, the business product management director for Google's AdWords team, will be one ... » Continue reading Search Engine Watch Forum Discussions Following the Nofollow Kerfuffle  Jun 17, 2009 In my column today, "Following the Nofollow Kerfuffle (http://searchenginewatch.com/3634118)," I go through a few scenarios regarding Matt Cutts' recent disclosures of the changing algorithm Google uses for the nofollow attribute. Go read the article, then come back here and vote on what you think is going on here. » Join the discussion Adwords KW Tool vs Search Based KW Tool  Jun 16, 2009 I have recently been using the new Search Based KW Tool from Google as a supplement to the SEO Tool KW Tool. However I was comparing some numbers given by the Search-Based Tool against some numbers given by the Adwords KW Tool and they are worlds apart. How ... » Join the discussion Any changes in adCenter PPC Results?  Jun 15, 2009 Now that Bing has been live for a couple weeks and the novelty has worn off some, I'm wondering if anyone is seeing any different results in their adCenter PPC - more traffic, better conversions, anything else? We are seeing some definite increases in traffic with conversion rates holding steady for ... » Join the discussion

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