 October 9, 2009 - Navigation: Articles - Readers Respond - Video - Small Biz Talk  My Site is Optimized, My Competitor's Gain! WTH?by Stoney deGeyterOne of the things that concerns me most is when clients want to make sure that their competitors don't outpace them. They see competitors making headway but don't look deeply enough as to understand why. What is it that's allowing the competitors to gain so much ground? The first questions to ask is, what is the competitor doing beyond traditional SEO? How much time and money is being invested in their campaign?
 Why Don't You Listen to Social Media?by Mike MoranLarge companies are very concerned about their reputations, their brand images, the "word on the street," and ten other hackneyed phrases that all add up to the same thing: they are listening to what people say about them. But when I talk to small businesses, I often find that they don't pay as much attention. If you work in a small business, I want you to know that attitude is a mistake.... 7 Best Things (Good) SEO's Doby Stoney deGeyterThat relationship feeds into the long-term success of your business. How the SEO engages with you--the client--can make or break your success. Everybody wants a good skilled SEO. But you should also want one that's good at business as well. Here are seven things that good SEOs will do: 7 Best Things (Good) SEO Clients Doby Stoney deGeyterHaving a successful business and/or marketing campaign doesn't happen passively. It happens with deliberation and intent. The client cannot completely pass off responsibility for her success onto the SEO, but must take actions to ensure the SEO can be successful for her. Here are seven things good SEO clients do: Return to the Top of this Page 
Return to the Top of this Page  In response to... Why Don't You Listen to Social Media?I was in Texas two months ago looking for a mechanic to troubleshoot my diesel-powered pickup. A couple of folks warmly recommended one mechanic and gave me rave reviews of his service. I couldn't find a phone number, so I searched for his business on my Google Maps application on my BlackBerry. The map found him, gave me the phone number and under Reviews, I found a couple of alarming customer comments. It was funny how what they had put in writing was negating everything my friends had told me about their experience with this mechanic. The reviews were older, but they were spot-on and very damaging to this business. I took a chance on my friends and the work was done on time and under budget. He also fixed the problem. This is a good example of how a small business needs to be aware of what is being said about them. How many people have just avoided this mechanic because of those negative reviews on Google? Probably quite a few. Word of mouth extends beyond just the neighborhood; it extends to the world. And yes, I may be a bit too connected with my social media tools and toys, but those tools are providing me with an abundance of insight and caution about those small businesses that I chose to do business with. Michael Sommermeyer In response to... 7 Best Things (Good) SEO's DoGreat! I especially agree with the Communication point -- I have discovered how problematic it can be when a client assumes they are paying for a service that doesn't require them to be involved. I have tried to address this issue very directly with any potential clients. Many are surprised when I say effectively "if you don't want to be involved, then I don't want you as a client." Harsh, but true. Anyone claiming results without custom strategy, approach, and continued communication are just scammin. Tricia Steele In response to... 7 Best Things (Good) SEO's DoYou are SO spot on about client involvement. It's a real challenge for us to help clients understand how valuable their input is. At the other end of the scale, there are clients who know a bit about SEO and troll the SERPS relentlessly to check their positions for keywords we didn't even optimize for in the first place. They think that once they're optimized they come up for any word related to their industry. The educating part is also a challenge. I direct clients to pages on my site that explain why rankings are not the be all and end all, and what keyword research achieves - but often to no avail. Carolyn Return to the Top of this Page  Free SEO ToolsThinking of buying SEO software? Then try the best SEO tools free first! Skaffe.com Directory: Show off your website Express Submit today.Quality directories like Skaffe.com offer you strong search engine exposure. WoW DirectoryPowerful and affordable directory marketing services. Submit your website today! Return to the Top of this Page  PAY PER CLICK Should I Try BingSEARCH ENGINE OPTIMIZATION Is My Url Too Long For Google Position Of Keyword In Google What Is A Back LinkSOCIAL MEDIA Which Is Best? Squidoo Or Hubpages How Do You Get Retwits In Twitter I Trimmed My Twitter FatBLOGS & BLOGGING Can I Bring My Blog Up In TechnoratiWEB DEVELOPMENT Best E-commerce ScriptRADIO ADVERTISING Is This A Good DealSMALL BUSINESS ISSUES Should I Create An LLC Before Product LaunchPREVIOUS WEEK Small Business Forum Update For September 24, 2009 (If you like our search engine news, you'll love our small business news.) Return to the Top of this Page
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