SearchDay: Popular PPC Pitfalls, and How to Prevent Them

Today's Columns: » Popular PPC Pitfalls, and How to Prevent Them  » The Cost of Landing Page Optimization  » Developing Successful Viral Marketing Ideas  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay October 29, 2009

Today's Top Story: Melissa Mackey Popular PPC Pitfalls, and How to Prevent Them  SEW EXPERTS: PROFITABLE PPC Three of the most common search advertising pitfalls can be avoided. Here's how. » Full story » Print version Search Engine Watch Experts Columns Tim Ash The Cost of Landing Page Optimization  SEW EXPERTS: BY THE NUMBERS You must be willing to suffer short-term pain during landing page testing in order to attain the long-term gain of improved performance and higher conversions. » Full story » Print version Justilien Gaspard Developing Successful Viral Marketing Ideas  SEW EXPERTS: PROMOTION & LINK BUILDING A successful viral marketing campaign can increase exposure for your company and product while increasing the number of links to your site. One of the hardest parts is coming up with the idea. » Full story » Print version News from the Search Engine Watch Blog Microsoft and Yahoo! Deal Implementation Delayed, But Progress Made Posted by Nathania Johnson   Oct 29, 2009 Yahoo! has filed a document with the SEC stating the obvious: that their search deal with Microsoft did not get finalized by October 27, 2009. But the statement also said that progress was being made: On October 28, 2009, Yahoo! Inc., a Delaware corporation ("Yahoo!"), and Microsoft Corporation, a Washington corporation ... » Continue reading Confirmed: Google to Roll Out Music Search Posted by Nathania Johnson   Oct 29, 2009 Last week, rumors swirled that Google would launch a new music search. Earlier today, Greg Jarboe covered Hitwise data examining how important music is to search. Now, we've gotten confirmation that the rumors are true and data don't lie. Google is, indeed, rolling out a new music search. This update will ... » Continue reading Barry Diller Willing to Sell Ask.com, But No Deal in the Works Posted by Nathania Johnson   Oct 29, 2009 Yesterday, on the IAC earnings conference call, CEO Barry Diller said that he'd be open to selling Ask.com. The media took off with the comments as if they were new and a deal was imminent. It's not. A source familiar with the matter said there are currently no talks about an ... » Continue reading Google AdWords Offers Keyword Translation, But Should You Use It? Posted by Nathania Johnson   Oct 29, 2009 Google AdWords has added support for Google Translator Toolkit. This means you can now translate your keywords and have ads appear to global audiences in their language. However, Search Engine Watch columnist Andy Atkins-Krüger warned about the pitfalls of keyword translation in an August post entitled Translating Keywords Should Never EVER ... » Continue reading Twitter Begins to Roll Out Lists Posted by Nathania Johnson   Oct 29, 2009 If you normally use a third-party client to access and update your Twitter feed, you have a reason to go to Twitter.com in the next few days: LISTS! At the beginning of the month, Twitter announced that it was testing Lists and now it looks like they're beginning to roll ... » Continue reading Similar Image Search Engine GazoPa Opens to Public Beta Testing Posted by Nathania Johnson   Oct 29, 2009 GazoPa, a similar image search engine developed by Hitachi America, is now open for public beta testing. You don't need a login. Simply go to GazoPa.com and check it out. What you do is either upload an image, paste the URL to an image, type in a keyword - or even ... » Continue reading Google: We're Launching Similar Image Search, Too Posted by Nathania Johnson   Oct 29, 2009 Just hours after GazoPa announced its similar image public beta test to the public, Google announced that it was releasing its similar image search out of Labs. Now, anyone could have experimented with the similar image search while it was in Labs, but you can only run one Labs experiment ... » Continue reading Google Custom Search Celebrates Birthday with Updates Galore Posted by Nathania Johnson   Oct 29, 2009 Google is celebrating the third birthday of Custom Search with many updates. Here they are: Custom Search Themes - Now you can customize the look of Custom Search on your site with themes, which can be tweaked for color, font, background and feature adjustments. Custom Search Skin on Wikipedia - On the ... » Continue reading Google Sends Another Letter to the FCC Explaining Voice Posted by Nathania Johnson   Oct 29, 2009 Google has provided additional information to the FCC's regarding Google Voice. You might remember that Google already responded to FCC's questions about Google Voice and why a mobile app for it was rejected for the iPhone. This time, Google Voice is responding to concerns raised by AT&T about restricting calls to ... » Continue reading MapQuest Gets a Fresh Coat of Paint Posted by Nathania Johnson   Oct 29, 2009 Earlier this week, Google updated the look of its mapping service and now MapQuest has done the same. The goal is to improve readability and give more accurate details such has a building's proportional footprint compared to the streets around it. Additionally, MapQuest says they've added new imagery for terrain and ... » Continue reading Google Maps Launches Navigational Feature for Android 2.0 Posted by Nathania Johnson   Oct 29, 2009 If you keep up with mobile tech news, you know that a bunch of Android devices are coming out soon. They'll soon be running Android 2.0 and with that will come a new feature: Google Maps Navigation. Google Maps Navigation brings GPS navigation to Android. It will provide turn-by-turn directions, 3D ... » Continue reading Search Engine Watch Forum Discussions Language suggestion when setting geo-targeting?  Oct 27, 2009 Maybe this is old news, but has anyone seen a new message under the Locations, Languages, and Demographics section of campaign settings that says: Based on your targeted locations, you may want to target pages that use these interface languages: * English * French * German * Japanese * Spanish I changed geo-targeted from state to metro ... » Join the discussion Google says "Below First Page Bid" even with no competion  Oct 24, 2009 I'm not understanding this. I placed an ad using Google's suggested bid (0.35) - my ad ran for couple hours then disappeared. Back at the control panel Google tells me I need to raise my bid to 0.45 to be on first page. So I do that - and my ad ... » Join the discussion Multiple sites switching IP's?  Oct 26, 2009 At this comapny we have like 30 differente sites. many of them on same IP some of the lesser sites have a PR of 2 i was going to create micro sites and market the main products but since these centent sites have pr of 2, what if i switch them ... » Join the discussion Bing and Twitter and Facebook  Oct 23, 2009 Ok the announcement is out - now what are people seeing as far as results etc go and how do you think this can help you. I see some ORM benefits - but unless you have a link in the tweet how do you drive traffic using them? » Join the discussion Top Jobs » Director, Audience Development TheStreet.com New York, United States » Search Engine Optimization (SEO) Research And Development Technician Medium Blue Atlanta, United States » Assistant Professor of New Media University of Utah - Department of Communication Salt Lake City, United States » Search Engine Marketing Account Manager Search Smart Marketing Westchester County, United States White Papers

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