Webcast: Real-Time Bidding for Display Advertising: What Buyers Need to Know to Succeed

Webcast: Real-Time Bidding for Display Advertising: What Buyers Need to Know to Succeed Mobile Version | Web Version
	Real-Time Bidding for Display Advertising: What Buyers Need to Know to Succeed Thursday, October 15 @ 1pm EDT, 10am PDT FREE Webcast | Register now! There's a growing buzz in the internet advertising community about "real time bidding". Indeed, Google's big push into online display advertising - with the upcoming launch of its ad exchange 2.0 - will prompt many advertisers to reevaluate the current paradigms for buying online media. In this webcast, we will provide an introduction to the basics of real-time bidding (RTB), to help advertisers and their agencies understand RTB's capabilities and advantages: What advantages does real-time bidding offer to advertisers? How does real-time bidding differ from past ad exchange offerings and search engine marketing? How does real-time bidding work? How will RTB impact the current value chain among ad buyers and ad sellers? How do I get started? How can RTB be integrated as part of a media plan? By attending this webcast, anyone involved in online media management, from agency media planners to brand managers, will gain an understanding of the business case for RTB and what's required to get started. REGISTER NOW This webcast is sponsored by:		REGISTER NOW   Speakers Bruce Journey Chief Revenue Officer DataXu Mike Baker President & CEO DataXu   Moderator Mike Grehan VP, Global Content Director Incisive Media   Get Connected
Sponsorship/Exhibiting Opportunities e-mail: sales@searchenginestrategies.com phone: +1 212-457-4993 Registration Questions e-mail: registration@searchenginestrategies.com phone: +1 800-955-2719 To unsubscribe, sign up for other newsletters or to change your e-mail address: Update Your Profile Incisive Media Plc. 120 Broadway, 5th Floor New York, NY 10271 Incisive Interactive Marketing LLC. 2009 All rights reserved.