SearchDay: Mobile Search Discovers a New Path

Today's Columns: » Mobile Search Discovers a New Path: mobilepeople  » There Are No Search Rock Stars  » PPC Integration: Integrating PPC with Offline Marketing, Part 3  » Getting People to Talk About Your Company  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay October 2, 2009

Today's Top Story: Michael Boland Mobile Search Discovers a New Path: mobilepeople  SEW EXPERTS: LOCAL & MOBILE SEARCH The latest mobile search products have elements of push and pull that represent this interplay of local search and discovery. Those that win the land rush currently underway will balance these in the most publisher-, advertiser-, and user-friendly ways. » Full story » Print version Search Engine Watch Experts Columns Frank Watson There Are No Search Rock Stars  SEW EXPERTS: SEM CROSSFIRE The idea of the "search marketing rock star" is very misleading. Success takes diligence and persistence. Being involved in forums, attending conferences, and reading as much as you can is the way to become a skilled practitioner in this space. » Full story » Print version Melissa Mackey PPC Integration: Integrating PPC with Offline Marketing, Part 3  SEW EXPERTS: PROFITABLE PPC Make the most of those offline marketing dollars by including PPC in your marketing mix. You may not be able to match your offline message exactly in PPC, but there are some best practices. » Full story » Print version Justilien Gaspard Getting People to Talk About Your Company  SEW EXPERTS: PROMOTION & LINK BUILDING Build brand awareness and credible links by getting people to talk about your company. People link to companies they are familiar with and trust. » Full story » Print version News from the Search Engine Watch Blog New Filters Added to Google Search Options Posted by Nathania Johnson   Oct 2, 2009 Google has added some new filters to its Search Options, a feature they added to their web search last May. Here's a list of the new filters: Past hour Specific date range More shopping sites Fewer shopping sites Visited pages Not yet visited Books (actually this one was already added, still new though) Blogs News If you haven't used Search ... » Continue reading Delicious Updates: Search Refinements, iPhone Optimization, Graphs and Sharing Posted by Nathania Johnson   Oct 2, 2009 Social bookmarking site Delicious (owned by Yahoo!) has released another slew of updates. Check 'em out: Search Refinements - Previously, you could refine searches by time down to 1 day. Now, you can refine down to 5 minutes. iPhone Optimization - Delicious has optimized m.delicious.com for iPhone users. Graphs - URL details ... » Continue reading SEOktoberfest The Movie - There Was A Conference In There Too Posted by Frank Watsonhttp://www.kangamurramedia.com   Oct 2, 2009 Marcus Tandler has just posted the video from SEOktoberfest and it is well worth a watch. I do remember the conference sessions - guess the video guy edited them out except for the one of me snoring. Hey it is Friday and everyone could use some entertainment, so watch the video ... » Continue reading Google Syncs Mobile and Desktop Searches Posted by Nathania Johnson   Oct 2, 2009 Google has enabled new sync features between desktop computers and mobile devices, specifically for local search and query suggestions. You need to be signed in, of course, to makes use of the sync. Here's what to expect if you do: Local If you're searching on Google Maps, you can star various ... » Continue reading Google Translate: Widget for Websites and In-Page Translation via FF Toolbar Posted by Nathania Johnson   Oct 2, 2009 Google is embracing the global web by offering two new Translation features. The first is a widget that can be placed on websites to assist with translation. When a website has the code snippet for the widget, the language settings in a visitor's browser will be detected. If the language ... » Continue reading Search Engine Watch Forum Discussions Double Serving Ads  Sep 29, 2009 Can anyone clarify Google's policy on double serving ads? Or that of Yahoo & Bling come to that. My understanding being that this was prohibited for various, obvious reasons. However, I've recently become aware of this with a competitor showing up to 7 sites on the same keyphrase and ... » Join the discussion Google Shares Mobile Search Volumes  Sep 25, 2009 After more than 2 years filled with numerous requests for more stats on mobile search volumes and click estimates, Google has finally shared this data via a rather inconspicuous feature on their new Keywords Tool. Google shares mobile search volumes - accuracast.com/search-daily-news/accuracast-7471/google-shares-mobile-search-volumes-for-the-first-time/ This is really BIG for all mobile advertisers! Finally we can ... » Join the discussion Duplicated Content in Subdomains  Sep 23, 2009 I am helping someone with an SEO issue and wanted to run this by the forum. On their website, they have the main domain (example.com) and about 8-10 additional subdomains for different cities where they do business (newyork.example.com, atlanta.example.com etc). The content on these additional domains is 98% ... » Join the discussion Top Jobs » Web Marketing Assistant San Francisco, United States » SEM Specialist Zeta Interactive New York, United States » Ad Sales Executive MyWebGrocer New York City, United States » Web Analytics Manager Capstrat, Inc. Raleigh, United States

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