SearchDay: Getting People to Talk About Your Company

Today's Columns: » Getting People to Talk About Your Company  » PPC Integration: Integrating PPC with Offline Marketing, Part 3  » The Myth of Perfect Conversion  » Less Common Problems of International SEO  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay October 1, 2009

Today's Top Story: Justilien Gaspard Getting People to Talk About Your Company  SEW EXPERTS: PROMOTION & LINK BUILDING Build brand awareness and credible links by getting people to talk about your company. People link to companies they are familiar with and trust. » Full story » Print version Search Engine Watch Experts Columns Melissa Mackey PPC Integration: Integrating PPC with Offline Marketing, Part 3  SEW EXPERTS: PROFITABLE PPC Make the most of those offline marketing dollars by including PPC in your marketing mix. You may not be able to match your offline message exactly in PPC, but there are some best practices. » Full story » Print version Tim Ash The Myth of Perfect Conversion  SEW EXPERTS: BY THE NUMBERS Don't make the mistake of assuming that every visitor is a potential prospect or buyer for your goods or services. The mythical 100 percent conversion rate simply doesn't exist. It's a delusion. » Full story » Print version Bill Hunt Less Common Problems of International SEO  SEW EXPERTS: INTERNATIONAL SEM Before you jump into buying domains and negotiations with multiple hosting providers, make sure the basics are covered, free options are leveraged, and think out of the box for less traditional approaches to these problems. » Full story » Print version News from the Search Engine Watch Blog Twitter Tests New Lists Feature Posted by Nathania Johnson   Oct 1, 2009 Twitter is testing a new feature that would allow users to create lists. This would allow Twitterers to organize the people they follow. For example, you could create a list of your business-related contacts and another list for your local medieval costume meetup. Lists will be public by default, but you'll ... » Continue reading Google Merchant Center Replaces Google Base for Products Posted by Nathania Johnson   Oct 1, 2009 Google has introduced the Google Merchant Center, designed to replace Google Base for submitting products to the search engine. Google says that Merchant Center provides a better-optimized experience for product listings. The Merchant Center interface is similar to Base and uses the same account info. Just sign into Merchant Center with ... » Continue reading Google Adds Forum Deep Links to Search Results Posted by Nathania Johnson   Oct 1, 2009 Google is adding forum topics as deep links for some search results. These can occur for your traditional message boards or even answers sites. Google says that the deep links will occur for sites that appear to have a large number of discussions on a given topic. Check out this search ... » Continue reading Microsoft Execs Get Pay Cuts; No One Feels Sorry for Them Posted by Nathania Johnson   Oct 1, 2009 Microsoft has filed a document with the SEC showing that top executives at the software giant have received pay cuts. Basically, some millionaires are making a few million less than they normally would. In related news, Kleenex was having a hard time moving tissue boxes off the shelves this week. Meanwhile, ... » Continue reading Feedburner Goes All Permanent on Their URL Redirects Posted by Nathania Johnson   Oct 1, 2009 If you've ever clicked on a link in your RSS reader and that link is associated with a site that uses Feedburner, you've probably noticed that the initial URL to appear in your browser's address bar was related to the feed and not the final URL. That's because Feedburner uses ... » Continue reading Warner Music Returns to YouTube Posted by Nathania Johnson   Oct 1, 2009 Last December, Warner Music decided not to renew its contract with YouTube. They wanted more money from the advertising coming in to YouTube as a results of the company's popular music videos. It was only slightly ironic since YouTube (and social media in general) has been notorious for not monetizing ... » Continue reading Search Engine Watch Forum Discussions Double Serving Ads  Sep 29, 2009 Can anyone clarify Google's policy on double serving ads? Or that of Yahoo & Bling come to that. My understanding being that this was prohibited for various, obvious reasons. However, I've recently become aware of this with a competitor showing up to 7 sites on the same keyphrase and ... » Join the discussion Google Shares Mobile Search Volumes  Sep 25, 2009 After more than 2 years filled with numerous requests for more stats on mobile search volumes and click estimates, Google has finally shared this data via a rather inconspicuous feature on their new Keywords Tool. Google shares mobile search volumes - accuracast.com/search-daily-news/accuracast-7471/google-shares-mobile-search-volumes-for-the-first-time/ This is really BIG for all mobile advertisers! Finally we can ... » Join the discussion Duplicated Content in Subdomains  Sep 23, 2009 I am helping someone with an SEO issue and wanted to run this by the forum. On their website, they have the main domain (example.com) and about 8-10 additional subdomains for different cities where they do business (newyork.example.com, atlanta.example.com etc). The content on these additional domains is 98% ... » Join the discussion Top Jobs » Web Marketing Assistant San Francisco, United States » SEM Specialist Zeta Interactive New York, United States » Ad Sales Executive MyWebGrocer New York City, United States » Web Analytics Manager Capstrat, Inc. Raleigh, United States

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