 October 28, 2009 - Navigation: Articles - Readers Respond - Video - Small Biz Talk  The Super Simple Guide to Setting Up Your First Company Facebook Page Without Blowing a Gasket - Part 2by Jennifer LaycockTons of companies come in to Facebook, set up their page, throw a few photos and status updates on it and leave. Doing this is akin to building a web site without bothering to optimize it for search engines and create a content strategy.
 Affording SEO in Tough Economic Timesby Stoney deGeyterWe are currently in a lean economy, and many businesses are feeling the crunch. But millions of people continue to flock to search engines every day to find, learn and purchase. The question then becomes, who will they find, what will they learn, and will they purchase from you or your competition? Why Branding Matters to Small Businessesby Stoney deGeyterBranding isn't just for big companies any more. With the internet and search, it has become easier and cheaper to for companies to brand their names in front of their target audience. Good branding efforts will always cost you some time, energy and even money, but it's not out of reach of the small businesses.  Redefining social mediaby Mike MoranI sat on a panel at SUPERCOMM's Digital Media Forum in Chicago on Friday called, "Redefining Social Media." (Eric Forst of Visible Technologies and Edward Moran of Deloitte & Touche spoke with me, ably moderated by Patty Brown of The Content Strategy Group.) The name of the panel initially threw me, because it feels like anything old enough to be redefined seems a bit passé, which social media most decidedly is not. But I think there is a point to be made about social media and how it is maturing....  Social Media Myth, It Isn't About the Conversation, It's About the Saleby Eric BrownForget all the "It's About the Conversation" Social Media hype and babble. If you are using Social Media for your Small Business, or any business, or you are contemplating entering the Social Media space for your business, It is About Selling More Stuff, period. There is NO other reason to do it....  Should You Hire An SEO Who Cold Calls You?by Miriam EllisMatt McGee recently advised business owners not to hire SEOs who contact them and his stance has drawn some critical response. Let me tell you why I think Matt is absolutely right, you tell me whether you agree or not.... Join Me at PubCon Vegas in Novemberby Jennifer LaycockIf you're looking to attend a search conference this year, it's not too late to leave behind the cold weather and head to Vegas next month to join me at PubCon. Programmed by the team over at Webmaster World, PubCon has been one of the top search engine marketing related conferences for the last half a dozen years. It's your chance to mix and mingle with some of the best and brightest in the SEO, Affiliate and Social Media worlds and at less than $900 per person, it's one of the most affordable large-scale shows you'll find. Return to the Top of this Page 
Return to the Top of this Page  In response to... Why Branding Matters to Small BusinessesIt's amazing to me how resistant clients are to branding efforts that are totally free. We developed a color palette for a client that they approved and said they loved. So we incorporated it into a print ad for them. Then they said they wanted more red in the ad, which was not a color in the already-approved palate. Why go through all the effort to come up with company colors if you're just going to go red in your print ads regardless? It's like branding is great until it actually comes time for execution, and then they want free reign. Cathy Reisenwitz In response to... Should You Hire An SEO Who Cold Calls You?Hello Michael, I can't speak for Matt, but as a woman who has built up a small web design company from scratch, I actually know a few things about building a business and I am speaking here from my own experience and from the stories others in the web services industries have shared with me. We started out working for peanuts for people we knew until we had built up the experience and good reputation to be able to begin charging a living wage for what we do and counting on referrals and visibility to bring the modest number of clients to us that we need to earn a living over the course of each fiscal year. My company is small and our goals have been achievable. In my experience, this is the best path for startups to take, whatever industry they are in, but it sounds like your experience has been different. Your viewpoint that SEOs who are down on cold calling don't know anything about building a business doesn't ring true with me, Michael, but I appreciate you expressing your opinion. Miriam MiriamEllis Return to the Top of this Page  Free SEO ToolsThinking of buying SEO software? Then try the best SEO tools free first! Skaffe.com Directory: Show off your website Express Submit today.Quality directories like Skaffe.com offer you strong search engine exposure. WoW DirectoryPowerful and affordable directory marketing services. Submit your website today! Return to the Top of this Page  SEARCH ENGINE OPTIMIZATION Will Google Ignore PR Soon Submitting A Site Vs Letting It Be CrawledSOCIAL MEDIA Social Bookmarking List Do You Have Multiple Digg AccountsPAY PER CLICK Using Negative KeywordsAFFILIATE MARKETING How Long Did It Take Until You Received Your First Affiliate IncomeSMALL BUSINESS ISSUES Cold Calling Business Owners Starting Out As A CopywriterPREVIOUS WEEK Small Business Forum Update For October 21, 2009 (If you like our search engine news, you'll love our small business news.) Return to the Top of this Page
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