 October 21, 2009 - Navigation: Articles - Readers Respond - Video - Small Biz Talk  The Super Simple Guide to Setting Up Your First Company Facebook Page Without Blowing a Gasket - Part Oneby Jennifer LaycockThere's amazing viral potential involved with Facebook pages and it provides companies an easy way to reap the benefits of photos, videos, discussion forums, micro-blogging and pretty much every other form of social media in one neat little package.
 Michael Sikorsky: Insight into the iPhone, App Store & Androidby Manoj JasraEarlier this week I attended an iPhone Dev Camp in Calgary, Alberta and got a chance to meet up with the organizers, Michael and Camille Sikorsky. Michael is the CEO of Robots & Pencils, a programmer, an investor and an entrepreneur. I was able to sit down with him to get his insight on the iPhone, the app store and even Android....  An Open Letter to a Client in Search of an SEO Providerby Stoney deGeyterIf you have decided to hire a new SEO firm or consultant, permit me to suggest a simple way to go about it.  Deciding What to Ignore in Internet Marketingby Mike MoranI'm often asked by small business owners (and folks in larger businesses, too) how they can keep up with all the new things going on in social media, search, and everything else on the Internet. It's hard for them to hear sometimes, but I keep trying to tell them that is the wrong question. What they need to do instead is to simply decide what to ignore.... The missing step in keyword researchby Mike MoranI speak to many small businesses working on organic search marketing. They usually understand the concept of keyword research, but often they miss a basic step that makes the difference between a successful search program and one that just bumps along without creating much of an impact.... 7 Worst Things (Bad) SEO Clients Doby Stoney deGeyterBeing the perfect client may not be attainable, but you can certainly avoid being the bad client nobody wants. Here are seven things bad SEO clients do:... 7 Worst Things (Bad) SEO's Doby Stoney deGeyterHow do you know that good SEOs from the bad ones? How can you tell those that know what they are doing from those that don't? It's not always easy, but there are some tell-tale signs. Here are seven things that bad SEOs do:... Return to the Top of this Page 
Return to the Top of this Page  In response to... An Open Letter to a Client in Search of an SEO ProviderThanks everyone for your comments. I'll stand by not delegating to low-level employees. I'm sure there are always exceptions, but SEO is such a critical marketing function that it can't be handed off to someone who does not have a high-stakes interest in its success. You're not renting a car. If the "low level" person in charge of selecting the SEO will also be held accountable for the decision then go for it. Wil, you make a good point, though I think we all have to admit that there are plenty of great SEO companies out there that don't rank for generic, highly searched SEO phrases. That was my point overall. You can't exclude people on that basis alone because many good SEOs simply don't try to compete for those phrases. Mark, excellent point on redevelopment. I agree whole heartedly. Again, I disagree on the issue of taking on multiple clients in one industry. I think its too easy for one client to say "they compete" even when they don't. Case in point, here Giant Eagle grocery stores carry gift cards for many other stores and restaurant chains. They don't carry Target gift cards because they feel they are competitors. Why? Because target has a very, very small grocery section. Smaller than what you'd find at 7-11. That's not competition. Same thing can happen online, and I think I laid out a decent real-life example. Now with that said, I think that if a client wants to pay for exclusivity, then great! But that should cost extra. I just think it's silly to expect an SEO to turn away good business that won't hurt their clients on the basis that it might crossover. As for the 12 month contracts, I guess that's flexible depending on the agency. I have just seen too many clients slowing down the process and then four months later complaining that there have been no results. 12 months protects the SEO and it protects the client. The other issue I personally have with this is typically a lot of the SEO work is front loaded. If the client pays the up-front costs then a 12 month contract doesn't really matter. But I know many SEOs are willing to put in a lot of extra work up front because they have the security that they'll get it returned on the back end. Without that security, less up front work will be done or higher up front fees will have to be paid. Stoney deGeyter Return to the Top of this Page  Free SEO ToolsThinking of buying SEO software? Then try the best SEO tools free first! Skaffe.com Directory: Show off your website Express Submit today.Quality directories like Skaffe.com offer you strong search engine exposure. WoW DirectoryPowerful and affordable directory marketing services. Submit your website today! Return to the Top of this Page  LINK DEVELOPMENT Difference Between Link Building And Authority Building What Is Link BuildingSEARCH ENGINE OPTIMIZATION What To Do With Keyword Rich URLs What Marketing Strategy Works To Get Top Rank Promote Websites You Don't OwnPAY PER CLICK Google AdWords ProfessionalsOTHER MARKETING Tips On Attracting Sponsors Marketing Your Business To Trade JournalsWEBSITE DEVELOPMENT How To Add Php To Existing Html Pages Your Experiences With Google AnalyticsSMALL BUSINESS ISSUES Starting An LLCCHAT Does Anyone CookPREVIOUS WEEK Small Business Forum Update For October 7, 2009 (If you like our search engine news, you'll love our small business news.) Return to the Top of this Page
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