| | How to Run High Performance Branding Campaigns
Wednesday, October 7 @ 1pm EDT, 10am PDT
FREE Webcast | Register now! In this webinar, learn how marketers like Kimberly-Clark, Blockbuster, Gold's Gym, NewEgg, Coldwater Creek and eFax achieved branding goals while increasing ROI by: - Running display banner and direct response creative on a Cost-per-Lead (CPL) pricing model to acquire contact information from interested consumers
- Engaging acquired consumers through social networking sites, widgets, Twitter groups, e-newsletters and loyalty programs.
Learn how you can add transparent CPL advertising to complement your existing banner and search campaigns, and round out your media plan. 
 | Presenter: Jeff Gottesman
Director, National Accounts, Pontiflex At Pontiflex, Jeff is the director of sales for North America, responsible for driving the growth and adoption of transparent CPL advertising in the online advertising marketplace. He has over 20 years of industry experience, and has been involved in a variety of areas in online advertising since its very inception. |  | Moderator: Jack Aaronson
CEO of The Aaronson Group Jack Aaronson, CEO of The Aaronson Group and ClickZ expert, is a sought-after expert on enhanced user experiences, customer conversion, retention, and loyalty. If only a small percentage of people who arrive at your home page transact with your company (and even fewer return to transact again), Jack and his company can help. He also publishes a newsletter about multi-channel marketing, personalization, user experience, and other related issues. He has keynoted most major marketing conferences around the world and regularly speaks at Shop.org and other major industry shows. | | | 
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