SearchDay: Google Crawls RSS Feeds to Discover New Web Pages

Today's Columns: » Google Crawls RSS Feeds to Discover New Web Pages; AdSense for Feeds Now Available in Blogger  » Local and Social: It's all Coming Together  » Philosophy and Search: The Big Three Founders and the Philosophers  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay October 30, 2009

Today's Top Story: Google Crawls RSS Feeds to Discover New Web Pages; AdSense for Feeds Now Available in Blogger Posted by Nathania Johnson  Oct 30, 2009 Google recently launched a new feature that uses RSS and Atom feeds to discover new web pages. This helps Google index new webpages faster than traditional methods. As a result, you'll want to make sure that your robots.txt file allows Googlebot to crawl your feeds. To learn more about robots.txt from ... » Continue reading Search Engine Watch Experts Columns Michael Boland Local and Social: It's all Coming Together  SEW EXPERTS: LOCAL & MOBILE SEARCH Google and Bing strike deals giving them access to real-time social feeds. What does it mean for the future of local search? » Full story » Print version Frank Watson Philosophy and Search: The Big Three Founders and the Philosophers  SEW EXPERTS: SEM CROSSFIRE Does the thinking of Google's Sergey Brin and Larry Page, Yahoo's Jerry Yang and David Filo, and Microsoft's Bill Gates mirror some of the great philosophers of history? » Full story » Print version News from the Search Engine Watch Blog Google Tests Mortgage Comparison Ads, Updates Real Estate Search in Maps Posted by Nathania Johnson   Oct 30, 2009 Google is vamping up its real estate search offerings with two new announcements. First up, AdWords is testing comparison ads in the mortgage/refinance vertical. The idea behind comparison ads is to help searchers filter what they're really searching for when they type in something like "mortgage." Check out this screen ... » Continue reading Google Homepage Test Now Instructs Searchers to Press Enter Posted by Nathania Johnson   Oct 30, 2009 Google has added an element to their latest homepage test that instructs people what to do after they've entered a keyword. The sentence "Press enter to search," now appears under the box where you type in your keywords - where the old submit buttons used to be. Here's a screenshot. ... » Continue reading Anchor Intelligence Reports Decline in Click Fraud, Identifies New Hotspots Posted by Nathania Johnson   Oct 30, 2009 Anchor Intelligence has released its click fraud report for the third quarter of 2009. It paints a different picture than the Click Forensics report that was recently released. Where Click Forensics saw an increase, Anchor Intelligence saw a decline. Overall, click fraud was 23.2% in Q3, down 14.3% from 27.1% in ... » Continue reading Google Flu Trends Intense in Canada, High in United States Posted by Greg Jarboe   Oct 30, 2009 Okay, so Google Flu Trends has been around since November of 2008. But Google has found that certain search terms are good indicators of flu activity. Check out the world map below to see how Google Flu Trends uses aggregated Google search data to estimate flu activity. It is ... » Continue reading MapQuest Gets a Fresh Coat of Paint Posted by Nathania Johnson   Oct 30, 2009 Earlier this week, Google updated the look of its mapping service and now MapQuest has done the same. The goal is to improve readability and give more accurate details such has a building's proportional footprint compared to the streets around it. Additionally, MapQuest says they've added new imagery for terrain and ... » Continue reading Microsoft and Yahoo! Deal Implementation Delayed, But Progress Made Posted by Nathania Johnson   Oct 30, 2009 Yahoo! has filed a document with the SEC stating the obvious: that their search deal with Microsoft did not get finalized by October 27, 2009. But the statement also said that progress was being made: On October 28, 2009, Yahoo! Inc., a Delaware corporation ("Yahoo!"), and Microsoft Corporation, a Washington corporation ... » Continue reading Google Sends Another Letter to the FCC Explaining Voice Posted by Nathania Johnson   Oct 30, 2009 Google has provided additional information to the FCC's regarding Google Voice. You might remember that Google already responded to FCC's questions about Google Voice and why a mobile app for it was rejected for the iPhone. This time, Google Voice is responding to concerns raised by AT&T about restricting calls to ... » Continue reading Search Engine Watch Forum Discussions Language suggestion when setting geo-targeting?  Oct 27, 2009 Maybe this is old news, but has anyone seen a new message under the Locations, Languages, and Demographics section of campaign settings that says: Based on your targeted locations, you may want to target pages that use these interface languages: * English * French * German * Japanese * Spanish I changed geo-targeted from state to metro ... » Join the discussion Google says "Below First Page Bid" even with no competion  Oct 24, 2009 I'm not understanding this. I placed an ad using Google's suggested bid (0.35) - my ad ran for couple hours then disappeared. Back at the control panel Google tells me I need to raise my bid to 0.45 to be on first page. So I do that - and my ad ... » Join the discussion Multiple sites switching IP's?  Oct 26, 2009 At this comapny we have like 30 differente sites. many of them on same IP some of the lesser sites have a PR of 2 i was going to create micro sites and market the main products but since these centent sites have pr of 2, what if i switch them ... » Join the discussion Bing and Twitter and Facebook  Oct 23, 2009 Ok the announcement is out - now what are people seeing as far as results etc go and how do you think this can help you. I see some ORM benefits - but unless you have a link in the tweet how do you drive traffic using them? » Join the discussion Top Jobs » Director, Audience Development TheStreet.com New York, United States » Search Engine Optimization (SEO) Research And Development Technician Medium Blue Atlanta, United States » Assistant Professor of New Media University of Utah - Department of Communication Salt Lake City, United States » Search Engine Marketing Account Manager Search Smart Marketing Westchester County, United States White Papers

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