Search Engine Guide - Tips for Using Testimonials

April 29, 2010 - Navigation: Articles - Readers Respond - Video - Small Biz Talk More Ways to Stay Updated:   RSS    Twitter Reputation Management - Tips for Using Testimonials by Stone Reuning -    Tweet This! Your prospects want to know what other customers think of their experience with you before buying, booking or signing up. And they'll go wherever they need to go to find out. Hence the growth of online review sites like Yelp.com. If you sell in the B2B space, you may be faced with providing references, another form of testimonial. Making customer testimonials available on your own web properties is a great way to keep shoppers and prospects engaged on your site while you provide credible feedback from others.... $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Scouting Keywords That Will Become Your All-Star Players by Mike Fleming -    Tweet This! What's the best keyword research tool out there?  Google's?  WordTracker? Keyword Discovery?  Actually, none of them.  The best keyword research tool is a broad match keyword in a PPC account. ... SEO With Google Webmaster Tools - Part 1: Setting Up a Site by Stoney deGeyter -    Tweet This! Google Webmaster Tools is one of the tools which is helpful to site owners and webmasters to figure out what problems their site has, fix potential errors, and provide Google some feedback on how our sites should be treated. This post walks you through setting up your site.... Importance of Being "SEO Earnest" by Garry Przyklenk -    Tweet This! After working for several years in online marketing, I have come to appreciate that many practitioners in the online space can be less than honest about the true goals of search engine optimization.  Although the practitioners, those of us in the business of creating content to be found by search engines do a great job of publicizing many best practices, the very nature of the beast is evolutionary.  Engines change their algorithms, search trends change based on user behavior, and competition can be fierce.  Regardless of your commitment or involvement in your SEO effort, you need only remember three things... Search Marketing Is Not About You by Mike Moran -    Tweet This! David Meerman Scott likes to tell Internet marketers, "No one cares about your product." It's an exaggeration, but he makes a good point. As marketers, we tend to talk about ourselves--our company, our strategy, our products--when the customers want to know what we will do for them. But, after we've put our product catalog online (and beautifully optimized it for search), what do we talk about?... Search Engine Optimization vs. Customer Connection by Mike Moran -    Tweet This! Last week in this space, I posed the musical question, "Are You Optimizing for Search Engines or for Customers?" Then, on Friday, I continued this theme in my talk at Search Insider Summit by focusing on the choice between search engine optimization vs. customer connection. One reporter summed it up as "search marketers need an attitude adjustment," which might be true, but I want to go a bit further.... Should Your Hyperlocal Blog Muckrake? by Miriam Ellis -    Tweet This! Today, someone like you can tell the truth that you know, with the click of a button. The hyperlocal blog presents a unique opportunity to highlight serious local concerns, but what place does muckraking have in this new world? Is it a good idea or not?... Optimize Your Page Load Time - 6 Tools by Manoj Jasra -    Tweet This! The Google Webmaster blog has officially stated that page load time is now a factor in Google's ranking algorithm. Even though they state that page load time only affects less than 1% of queries, this is still 1% of 100+ billion searches a month... Are You Optimizing for Search Engines or for Customers? by Mike Moran -    Tweet This! The very name "Search Engine Optimization" would seem to answer the question of who marketers are optimizing their site for. All the great advice you get about getting your pages indexed and finding which keywords are used in the search engines and optimizing your content to be found by the search engines—it's all search engines all the time. Or is it? At some point, you need to ask yourself why you are doing all of this.... Six Reasons Marketers Love Blogs by Jennifer Laycock -    Tweet This! The last year or so has seen a mad rush of marketers heading into the world of social media to set up Twitter accounts, gather Facebook fans, produce YouTube content and drive people to offer reviews on sites like Yelp and FourSquare. Unfortunately, that mad rush has also caused a lot of companies to neglect or even abandon their blogs. This is a big mistake. In the world of marketing, blogs are an absolutely integral part of any company's online marketing. Six Reasons SEOs Love Blogs by Jennifer Laycock -    Tweet This! With so much social media focus on sites like Twitter, FourSquare and Facebook these days, it's easy for companies to neglect one of the single most powerful social media tools available: their blog. In fact, for companies who are looking to increase their search engine optimization efforts, a well-crafted blog can make a dramatic difference. Do SEO Fast Before You Do It Best by Stoney deGeyter -    Tweet This! I generally implement my optimization campaigns in two phases. The first phase is a quick run through to get as many of the site pages "search engine friendly" as possible. The second is a much more thorough process that provides a complete optimization for each page. Here's how it works... How to Optimize a Single Web Page For Over 15 Keywords and Get Ranked On All of Them by Stoney deGeyter -    Tweet This! We are often told you can't optimize a single web page for more than two or maybe three keywords at a time. Many say you can't truly be effective optimizing for more than one. But what if you could successfully optimize a single web page for 15 or more keyword phrases at a time and get rankings for all of them? You can, and here's how. Eight Little Gripes With Google Maps by Miriam Ellis -    Tweet This! Is there a table, a shelf, a corner of your house that starts out bare and clean, but over time, you begin setting this and that on it without much thought? Some mail, old newspapers, a rain hat, a screwdriver, a bracelet, a dog toy...Suddenly you look at this area one day and say,"Hey, that's a whole lot of junk. That's a mess." When it was one little thing or two little things, it was no big deal, but when those little odds and ends start adding up, you wind up with a big, messy pile. That's the way... Optimizing Your Business Listing for Local Search Supremacy by Dave Cosper -    Tweet This! SMB's have just two meaningful representations in the local search space: a website and a business listing. If there was a Layman's equation for Google's local search algorithm, it would perhaps look something like this: Ranking = Location + Information + Corroboration + Input + X.... Use Site Search to Boost your Online Marketing by Stone Reuning -    Tweet This! Today's websites are more complex than ever before. Many contain a wealth of information visitors can use to answer their questions and learn what they need to know before contacting a company or making a purchase online. But with all the information and features packed into many of today's websites, it can also be more difficult for site visitors to first of all determine whether or not a website will contain the information they need and then find it on the website. Installing a site search box can offer several advantages to help your site visitors--and also benefit your marketing... The Yelp BBQ And The Crummy Chiropractic Scheme by Miriam Ellis -    Tweet This! If you zoom in and out of the local sphere, here's a summary of what I've found to be the most interesting Local developments, of late. We've got a marketer inciting riotous and foolhardy behavior in chiropractors, Yelp continuing to be turned on a slow spit over a growing fire, and two very interesting series of articles running for your Local reading pleasure.... SEO 101 - Part 16: Everything You Need to Know About Building Links by Stoney deGeyter -    Tweet This! There are a lot of different approaches to building links. Like most things, quick-fix solutions rarely ever provide excellent long-term value. That's not to say quick fix solutions aren't sometimes needed or warranted, but they rarely make a good long-term investment. Return to the Top of this Page Cutting Edge Internet Marketing Class from April 21, 2010 by Sage Lewis -    Tweet This! I've just finished a class where we have gone over the latest trends and happenings in the world of Internet Marketing. We look at the most important changes in Internet marketing over the last week and what they mean to you. This is an in-depth 43 minute interactive class.... Return to the Top of this Page In response to... Should Your Hyperlocal Blog Muckrake? Interesting points on whether or not a hyperlocal blog should contain content that might cause controversy. I believe business blogs should focus on connecting with their customers. On the other hand if you are a citizen with an issue that needs to be heard by the community, then by all means you should be free to speak your mind. I've created a hyperlocal map-based blog network that allows people to start a free blog or add their existing local blog. I encourage people on my blog network to connect with their real world communities. Dan Cote Your Local Blog In response to... Optimizing Your Business Listing for Local Search Supremacy Steve- Great question. Within the business centers of Google, Yahoo and Bing there is an option to "hide" address - this is specifically for home-based businesses. Here is a screen shot of the Location Settings screen in the Google LBC: http://bit.ly/9FvyIK As for other IYP sites, many do not have this option. I hope this helps. Dave C EZlocal.com In response to... How To Claim Your Google Maps Listing I'm a little bemused about how to get an illegitmate listing at our address (PL4 8BR in the uk). It seems they have a verified listing and yet we do too! I know of course that it is possible to have two businesses at one address but not in our case. The other listing (A in the results) has has hijacked the post code and search results for 'student accommodation plymouth' and our listing (F in the results) is in effect behind the other one! If the way to get our listing above the other is to get reviews written etc I think this is poor as all it would take would be for the hijackers to get more reviews written (probably by spam bots!). Do Google have a way of dealing with this issue? I'm having a nightmare trying to find it if there is one :s Thanks Jonathan Jonathan Chris Shorey Lettings Ltd. Return to the Top of this Page Free SEO Tools Thinking of buying SEO software? Then try the best SEO tools free first! The Duct Tape Marketing Complete Small Business Marketing System A proven small business marketing roadmap consisting of 14 workbooks and 4 audio CDs! Return to the Top of this Page A list of popular small business forum conversations from the last week. LOCAL MARKETING Google Local Business Center Changes Name Adds Features SEARCH ENGINE OPTIMIZATION Any SEO Tricks With CSS What Is The Difference Between Black Hat SEO Dynamic or Static Url, What to do OTHER ONLINE MARKETING Informative Topic About Affliate Marketing Is Myspace Successful At Promoting Businesses Free Newsletter Material SMALL BUSINESS ISSUES Know Your Business - 3 Tips FREE LINKS DirectoryM PREVIOUS WEEK Small Business Forum Update For April 13, 2010 (If you like our search engine news, you'll love our small business news.) Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! 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