Webcast: The End of the Display Ad Unit as We Know It

Webcast: The End of the Display Ad Units as We Know It Mobile Version | Web Version
	The End of the Display Ad Unit as We Know It Wednesday, April 28 @ 1:00pm EDT / 10:00am PDT FREE Webcast | Register now! Display ad campaigns have historically underperformed for advertisers and underwhelmed consumers - why? Media buying optimization (through ad exchanges, demand side platforms, and better data) has enabled a huge step forward in the display buying ecosystem. But "the last mile" of creative has gotten nothing more than a reshuffle of colors, product images, and calls-to-action by creative optimization vendors. While this might bring some lift in performance, it falls short of addressing the main challenge of marketers: getting consumers to care about their brand, their offers, and their products. This webinar will cover topics including: How blurring the lines between content and marketing actually improves the consumer experience How to create an ad experience that looks like a mini application/site feature Combining the efficiencies of algorithmic media buying with the showing of specific products consumers are looking for We'll also explore how starting with the ad unit itself -- moving from a message-based shrunken billboard to dynamic, intent driven mini-applications -- can increase performance and build a real connection between consumers and your brand. REGISTER NOW		REGISTER NOW   Presenter Jon Aizen COO Dapper.net   Moderator Mike Grehan VP, Global Content Director Incisive Media   Webcast Sponsor   Get Connected
Sponsorship/Exhibiting Opportunities e-mail: sales@searchenginestrategies.com phone: +1 212-457-4993 Registration Questions e-mail: registration@searchenginestrategies.com phone: +1 800-955-2719 To unsubscribe, sign up for other newsletters or to change your e-mail address: Update Your Profile Incisive Media Plc. 120 Broadway, 5th Floor New York, NY 10271 Incisive Interactive Marketing LLC. 2010 All rights reserved.