SearchDay: Google Wants Your Profit Margin, Should You Give It To Them?

Today's Posts: » Google Wants Your Profit Margin, Should You Give It To Them?  » Liberal Democrats' View: Humor -- the Double-edged Campaigning Sword  » Want Big SEO Results? You Need Big SEO Ideas  » Optimizing for Personalized Search  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay April 14, 2010

Top Jobs Senior Technical Lead DistinctMEDIA Dubai, U.A.E. Westlake Village, United States Director of Campaign Communications Smith College Northampton, United States Senior Account Executive Sterling Commerce , United States Associate Director, Alumni Online Services Princeton University Princeton, United States Seeking Search Marketers / Specialists Acquirgy, Inc. Saint Petersburg, United States Today from the Search Engine Watch Team of Experts Alex Cohen Google Wants Your Profit Margin, Should You Give It To Them?  SEARCH ADVERTISING Google is systematically trying to remove two barriers in paid search to maximize their profit. Here's how it impacts your business, and how you can respond. Part one of two. » Full story » Print version Mark Pack Liberal Democrats' View: Humor -- the Double-edged Campaigning Sword  SOCIAL MEDIA MARKETING Political satire on YouTube, and Twitter provides some important lessons about how U.K. campaign messages are portrayed and spread. » Full story » Print version Adam Audette Want Big SEO Results? You Need Big SEO Ideas  SEARCH ENGINE OPTMIZATION If you want your search engine optimization campaigns to produce big results, optimizing title tags and meta data isn't enough. You need thought leadership that can generate a strategic view of SEO and help put it into action. » Full story » Print version Herndon Hasty Optimizing for Personalized Search  ENTERPRISE SEM SEO fundamentals, keyword targeting, and click-throughs are more important than ever to rank in Google's personalized search results. Is your site ready? » Full story » Print version Digg Dialogg with President Bill Clinton Posted by Greg Jarboe   Apr 14, 2010 With Earth Day fast approaching, Digg today announced its latest Digg Dialogg guest: President Bill Clinton. Image via WikipediaThis will be a special Earth Day Edition, where President Clinton will answer questions on the environment, Earth Day and how people can "Take Initiative" ... » Continue reading Twitter Donates Entire Archive of Public Tweets to Library of Congress Posted by Greg Jarboe   Apr 14, 2010 So, what does Twitter think of Google Replay? Over on the Twitter Blog, Biz Stone, co-founder of Twitter, says, "The future seems bright for innovation on the Twitter platform and so it seems, does the past!" Image by takomabibelot via FlickrFirst, Stone ... » Continue reading Google Rolls Out Twitter Replay Feature Posted by Greg Jarboe   Apr 14, 2010 Since Google introduced real-time search last December, the search engine has added content from MySpace, Facebook and Buzz to live updates on popular sites like Twitter and FriendFeed, as well as headlines from news and blog posts published just seconds before. Today, the Official Google Blog introduced a ... » Continue reading Liberal Democrats Use Serious and Funny Videos in UK General Election Posted by Greg Jarboe   Apr 14, 2010 This morning, Mark Pack explained why and how the Liberal Democrats are using humor in the UK general election. The LibDems are using serious as well as funny videos in their campaign. Image via WikipediaFor example, check out Nick Clegg: A tax ... » Continue reading Maile Ohye of Google will be Keynote Speaker at SES Toronto 2010 Posted by Greg Jarboe   Apr 14, 2010 Maile Ohye, a Senior Developer Programs Engineer at Google, will be one of the keynote speakers at SES Toronto 2010. Image by SESConferenceSeries via FlickrAs a Developer Programs Tech Lead, Ohye coordinates Google Webmaster Central outreach efforts, such as the Webmaster Central Blog. ... » Continue reading UK Labour Party Unveils "The Road Ahead" and Animated Manifesto Films Posted by Greg Jarboe   Apr 14, 2010 In the past two days, the UK Labour Party has uploaded several videos to its YouTube channel that are a departure from what we've seen to date. One is "The Road Ahead," which is featured on the homepage of its website. The other is the Labour Party's 2010 ... » Continue reading Twitter Unveils Promoted Tweets Posted by Greg Jarboe   Apr 14, 2010 Biz Stone, Co-founder of Twitter, today unveiled "a simple service we're calling Promoted Tweets." Promoted Tweets are ordinary Tweets that businesses and organizations want to highlight to a wider group of users. Image by jdlasica via FlickrPromoted Tweets is an advertising platform ... » Continue reading Are there any rewards for referrals?  Apr 14, 2010 Just noticed 58 Referrals in my profile :D Best, » Join the discussion Special characters on URL's  Apr 13, 2010 Hi, Just wondering if Google has any issues with special characters on URL's because in Spanish we use tons of accents. Example: www.sample.com/t5/Anahí/ Thank you for your comments » Join the discussion Anchor text: succinct or expansive?  Apr 8, 2010 Hello Search Watch- Anchor text: succinct or expansive. I have noted SEO firms tending toward very succinct anchor text for links. If the main "keyword" you are after in your anchor text is three words long, is there any harm to this objective to tacking a few more words ... » Join the discussion How Much Traffic Does Yahoo Get  Apr 1, 2010 Hi can anyone could give me an estimate of how much traffic Yahoo gets. » Join the discussion News From Around The Web Google and Bing Grow Share of U.S. Search Spend and Clicks  - ClickZ Replay it: Google search across the Twitter archive  - Official Google Blog Twitter's Entire Archive Headed to the Library of Congress  - ReadWriteWeb Google backs Yahoo in privacy fight with DOJ  - CNET Is Google's Next Big Thing Video Games?  - MediaPost Google And Twitter Wanted To Buy, But Bit.ly Is Waiting For A "Big F---ing Number"  - San Francisco Chronicle Better recipes on the web: Introducing recipe rich snippets  - Google Webmaster Central Blog More love for our multilingual Toolbar users  - Official Google The Iterative Web App: Redesign of the Compose Page  - Google Mobile Blog What Websites Do You Like? New Twitter Tool Will Tell You  - ReadWriteWeb Search Engine Cuil Comes Back with New Project  - PCWorld HOW-TOs/COLUMNS Get Educated in SEO  - ClickZ E-mail Can Be Social Media's Best Friend  - ClickZ The Four Pillars of Building Instant Trust Online  - ClickZ Interview With Fantomaster: SES London (Part II)  - SEO Chicks SEO Articles, Useful or Useless? Best practices for Article Marketing, Part 1  - eVision Online Marketing Blog Local Search 101: How to Obtain Top Results in Google Maps  - SEO Scoop White Papers

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