Monday, April 26, 2010

What History Tells us About Facebook's Potential as a Search Engine, Part 1

Today's Posts: » What History Tells us About Facebook's Potential as a Search Engine, Part 1  » Local Search Convertibility  » Mobile Coupons -- Don't be that Guy  » Analyzing the 9 Most Common Link Building Strategies 
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SearchDay April 26, 2010
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Today from the Search Engine Watch Team of Experts

SEW Expert - Eli Goodman Eli
Goodman


What History Tells us About Facebook's Potential as a Search Engine, Part 1
More SOCIAL MEDIA MARKETING SOCIAL MEDIA MARKETING
Is Facebook on its way to becoming a serious player in the search marketplace?
» Full story » Print version


SEW Expert - Josh McCoy Josh
McCoy


Local Search Convertibility
More LOCAL & MOBILE SEARCH LOCAL & MOBILE SEARCH
Presence, promotion, and convertibility are the three key elements to a successful local search campaign. Learn how to take your local online efforts to the next level.
» Full story » Print version


SEW Expert - Parks Blackwell Parks
Blackwell


Mobile Coupons -- Don't be that Guy
More LOCAL & MOBILE SEARCH LOCAL & MOBILE SEARCH
Just because customers like your brand and want a discount doesn't make your random texts relevant. Take these initial steps to make your campaign relevant, targeted, and useful.
» Full story » Print version


SEW Expert - John Lynch John
Lynch


Analyzing the 9 Most Common Link Building Strategies
More PROMOTION & LINK BUILDING PROMOTION & LINK BUILDING
A detailed breakdown of all link major link building tactics, an analysis of costs and benefits, and the risks of incurring a penalty from a search engine.
» Full story » Print version



Macroglossa's Visual Search Engine fails to meet basic expectations
Posted by Jonathan Allen   Apr 26, 2010

Macroglossa, an Italian search engine based on image comparison, is launching the alpha version of its "Engine Comparer Technology", theoretically pushing the limits of search by working solely on visual recognition. But, right now, it's only theoretically. How it is supposed to ...
» Continue reading

Google Announces New Approach to Working with Ad Agencies
Posted by Greg Jarboe   Apr 26, 2010

Penry Price, Google's Vice President of Global Agency Development today announced changes in the search engine's relationship with advertising agencies on the Official Google Blog. No, Google isn't offering "cashback." Image by SESConferenceSeries via FlickrWhat Google is offering ad agencies is "better ...
» Continue reading

UK Online Video Viewing Up 37 Percent During Past Year?
Posted by Greg Jarboe   Apr 26, 2010

If Iceland's Eyjafjallajokull volcano doesn't ground my flight, I'll be flying to London to speak about "Video Optimisation" at the International Search Summit on May 13. It's a hot topic in the UK, as the latest comScore data shows. Image by SESConferenceSeries ...
» Continue reading

UK Election 2010: What's So Bad About a Hung Parliament?
Posted by Greg Jarboe   Apr 26, 2010

The top term in this week's UK election 2010 seems to be "hung Parliament." I'll translate this British phrase for Americans in a minute, but first let's look at the numbers. Image by SESConferenceSeries via FlickrAccording to the general election 2010: poll ...
» Continue reading

Testing Apple iPad Tablet in New Rutgers Mini-MBA Digital Marketing Program
Posted by Greg Jarboe   Apr 26, 2010

This is a test. Each student enrolling in a new Mini-MBA: Digital Marketing Executive Certificate Program this summer at Rutgers, The State University of New Jersey, will receive an Apple iPad tablet. This is only a test. Image by SESConferenceSeries via ...
» Continue reading

Ad Age Scoop: 'Reckitt Benckiser Breaks Record With $40 Million Video Buy'
Posted by Greg Jarboe   Apr 26, 2010

Michael Learmonth of Advertising Age has just reported that "Reckitt Benckiser is pouring nearly $40 million into web video in 2010, thought to be the biggest single buy for the medium." Okay, I wish that I'd gotten this scoop, but I've got to tip my hat to Ad Age. ...
» Continue reading


How search engines know the language used  Apr 26, 2010
Is there a way to tell search engines what language a page is in?
» Join the discussion


dedicated city pages & Googles treatment  Apr 26, 2010
There seems to be some ideas that Google wants a site to represent a physical presence for pages that are optimized for cities. Maybe not the general city sites, per se, but for sites that pertain to individual city businesses. Since I'm about to do city subdomains - What's the real story ...
» Join the discussion


Yahoo Publishing !  Apr 24, 2010
Does anyone have any experience with yahoo publishing? How does it compare with google adsense?
» Join the discussion


How long the Google will last as No 1 Search Engine  Apr 24, 2010
Hello everybody we all know Google is the no 1 Search Engine ,but i want to know how long will it last as the best search engine? Looking for your replies. thanks
» Join the discussion


News From Around The Web

Google AdWords Change Could Grow Small Agency Certification  - ClickZ
Motorola To Use Skyhook Wi-Fi GPS On Android Phones, Replacing Google's Built-In Location Services  - San Francisco Chronicle
Google Casts Doubt on Verizon Nexus One  - PCWorld
Google's Nexus One Hits Vodafone UK  - TechCrunch
Android: Motorola Replaces Google's Location Engine With Skyhook  - ReadWriteWeb
Browse local businesses in Street View  - Google Lat Long Blog
Is Google Crippling The Site: Command?  - Search Engine Roundtable
Google's Q1 Market Share Fell to 31% in China  - TradingMarkets.com
Yahoo and Samsung Extend Strategic Global Partnership for Mobile  - Yahoo
Yahoo's Identity Heft  - MediaWeek
Yahoo Computing Coop: The Shape of Things to Come?  - Data Center Knowledge
Patent Infringement Suit Filed Against Yahoo! Inc. by DDB Technologies  - MarketWatch
Facebook Expansion: 'Like' Data Shared with Site Partners, Marketers  - ClickZ
Whoops -- Facebook Is Once Again Overhyped  - San Francisco Chronicle

HOW-TOs/COLUMNS

Apple and Google Face Off in Mobile Search and Beyond  - ClickZ
How Google is Reverse Engineering Page Dates  - Graywolf's SEO Blog
Privacy: do we really care what Facebook and Google are doing?  - State of Search
Social Media Supremacy: 10 Experts Reveal Their Strategies  - ViperChill
The problem with performing SEO in a vacuum  - hugoguzman.com

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