SearchDay: iAds and iPads: New Directions in Mobile Advertising (and Search)

Today's Posts: » iAds and iPads: New Directions in Mobile Advertising (and Search)  » Has Yahoo Search Marketing Become A 'Dog'?  » Google Wants Your Profit Margin, Should You Give It To Them?  » Liberal Democrats' View: Humor -- the Double-edged Campaigning Sword  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay April 16, 2010

Top Jobs Manager, Online Marketing Shiseido Americas Corporation New York, United States Automotive Media Solutions Mgr eBay San Jose, United States Senior Technical Lead DistinctMEDIA Dubai, U.A.E. Westlake Village, United States Director of Campaign Communications Smith College Northampton, United States Associate Director, Alumni Online Services Princeton University Princeton, United States Today from the Search Engine Watch Team of Experts Michael Boland iAds and iPads: New Directions in Mobile Advertising (and Search)  LOCAL & MOBILE SEARCH With Apple's iAd challenging Google, the mobile search ad wars are heating up. Will Apple teach advertisers to think different? » Full story » Print version Melissa Mackey Has Yahoo Search Marketing Become A 'Dog'?  SEARCH ADVERTISING Lower PPC traffic and ongoing issues with the YSM interface continue to frustrate PPC advertisers. » Full story » Print version Alex Cohen Google Wants Your Profit Margin, Should You Give It To Them?  SEARCH ADVERTISING Google is systematically trying to remove two barriers in paid search to maximize their profit. Here's how it impacts your business, and how you can respond. Part one of two. » Full story » Print version Mark Pack Liberal Democrats' View: Humor -- the Double-edged Campaigning Sword  SOCIAL MEDIA MARKETING Political satire on YouTube, and Twitter provides some important lessons about how U.K. campaign messages are portrayed and spread. » Full story » Print version More Localized Google Suggest and Improved Spell Correction for Names Posted by Greg Jarboe   Apr 16, 2010 Today, Google announced three enhancements to help you input your searches more quickly and easily. As Commander Leonard "Bones" McCoy would say, "I know engineers, they LOVE to change things." Image via WikipediaPandu Nayak, a member of Google's technical staff provided details ... » Continue reading Google Insights for Search Tracks Interest In David Cameron, Gordon Brown, Nick Clegg Posted by Greg Jarboe   Apr 16, 2010 Jeffrey D. Oldham, Software Engineer at Google, posted "Brits search for a leader" last night -- about three hours after Dan Hoffman, Director of Real Estate and Workplace Services for NorCal, and Chief Goat Herder at Google, posted "The goats are baaack!" Image ... » Continue reading Twitter's @anywhere: It's Alive! Posted by Greg Jarboe   Apr 16, 2010 I've gotten into the habit of visiting the Twitter Blog lately. And today I read a post by Biz Stone, co-founder of Twitter, that is entited, "It's Alive!" He's means @anywhere is now live. But I kept thinking of that memorable quote from the Mel Brooks' movie ... » Continue reading Is It Too Clever By Half to Let YouTubers Add Comments to Your Videos? Posted by Greg Jarboe   Apr 16, 2010 Back in January, I posted a story entitled, "Scott Brown beat Martha Coakley on YouTube, too." One of the lessons that campaign taught us was the importance of letting YouTubers add comments to your videos Image by SESConferenceSeries via FlickrAs I pointed ... » Continue reading Google Follow Finder Lets You Find Some Sweet Tweeps Posted by Greg Jarboe   Apr 16, 2010 Wow, is the Chirp Conference cranking out a high volume of news. On top of Promoted Tweets and Google Replay, there was also Google Follow Finder. Image by SESConferenceSeries via FlickrGoogle Follow Finder is a new experimental service in Google Labs that ... » Continue reading Digg Dialogg with President Bill Clinton Posted by Greg Jarboe   Apr 16, 2010 With Earth Day fast approaching, Digg today announced its latest Digg Dialogg guest: President Bill Clinton. Image via WikipediaThis will be a special Earth Day Edition, where President Clinton will answer questions on the environment, Earth Day and how people can "Take Initiative" ... » Continue reading Twitter Donates Entire Archive of Public Tweets to Library of Congress Posted by Greg Jarboe   Apr 16, 2010 So, what does Twitter think of Google Replay? Over on the Twitter Blog, Biz Stone, co-founder of Twitter, says, "The future seems bright for innovation on the Twitter platform and so it seems, does the past!" Image by takomabibelot via FlickrFirst, Stone ... » Continue reading Different search results by time of day  Apr 16, 2010 Hello Search Watch - I have noted predictable patterns of differing search results depending on time of day. For one keyword I watch one listing jumps to #4 at around 7 pm Sydney Australia time and then drops a few pages back around 8.30 am. This pattern has been going ... » Join the discussion MSN Publisher Network  Apr 16, 2010 I know Yahoo is moving everyone over to Chitka and I had both. Now I am looking for something to replace Yahoo Publisher Network. Did Microsoft get rid of their Publisher network? What is the name of it? How are people doing with Ad Brite? » Join the discussion Keywords Suggestion Tool  Apr 15, 2010 I came across this nice tool. Run this keyword suggestion tool to know which industry-related keywords are used in search engines. http://siteopsys.com/keyword-suggestion.tool » Join the discussion Are there any rewards for referrals?  Apr 14, 2010 Just noticed 58 Referrals in my profile :D Best, » Join the discussion News From Around The Web Google shares fall despite strong earnings  - MarketWatch RPT-Google's unorthodox press release raises questions  - Reuters Google Sees Higher Display Ad Spend From CPG Clients  - ClickZ Google, Yahoo countersue Xerox on search patents  - Reuters Viacom Cheers Release Of More YouTube Documents  - WebProNews Search with fewer keystrokes and better spelling  - Official Google Blog iPad Device Targeting Now Available  - Inside AdWords Google SEO Report Card  - Matt Cutts Gadgets, Google & SEO Drag and drop attachments onto messages  - Official Gmail Blog Google moving closer to Chrome OS printing  - CNET Is A Facebook Fan Really Worth $3.60? Social Marketers Debate  - ClickZ IAB Gets Tough to Play Nice with FTC  - ClickZ Consumers Warming Up to Mobile Coupons  - ClickZ HOW-TOs/COLUMNS Attribution or Media Mix Models for Search Marketing?  - ClickZ All flights cancelled because of volcano: how can you help?  - State of Search White Papers

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