SearchDay: Video: The Next Digital Marketing Frontier

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Top Jobs Marketing & Database Intern The Jordan, Edmiston Group, Inc. New York, United States Search Engine Marketing Specialist DAS Group Hollywood, United States SEO Manager Incisive Media , United Kingdom Client Services Manager Marin Software San Francisco, United States Sales Lead Generation Associate Marin Software, Inc. San Francisco, United States Today from the Search Engine Watch Team of Experts Manny Rivas Video: The Next Digital Marketing Frontier  SOCIAL MEDIA MARKETING The latest developments in video marketing, from video discovery and ad networks, to ad formats and the importance of engagement. » Full story » Print version Kevin Gibbons How to Deal With Difficult SEO Clients  SEARCH ENGINE OPTMIZATION Some tips for working effectively with the more difficult types of clients: the impatient, the "voodoo" believers, the serial ditchers, the amateurs, and the downright hostile. » Full story » Print version Eric Enge Competition Defines Your SEO Strategy  SEARCH ENGINE OPTMIZATION Understand the business you're in, and what it will take to succeed in that space from an SEO perspective. Do a careful analysis of the competition before deciding on a strategy. » Full story » Print version Nathan Linnell Measuring Social Media with Web Analytics, Part 2  SOCIAL MEDIA MARKETING Measuring social media is possible and Web analytics should be a key part of your measurement strategy. Part two of a two part series. » Full story » Print version In App Ads On iPad? The Future of Mobile Engagement is Synesthetic Posted by Jonathan Allen   Apr 8, 2010 Today, Steve Jobs announced iAds, Apple's mobile ad network Teaming up with ClickZ, we had a play around with the news apps, to start inspecting the marketing opportunities. Zach Rodgers, from ClickZ, took a first look at the iPad news apps that ... » Continue reading Conductor Study Reveals Leading Internet Brands' Natural Search Visibility is Poor Posted by Greg Jarboe   Apr 8, 2010 Conductor released a research report today on the search visibility and optimization effectiveness of the Internet Retailer 500 (IR 500). The report, entitled "Natural Search Trends of the Internet Retailer 500, evaluates the natural search visibility of the IR 500's more than 88,000 most expensive paid keywords, on which ... » Continue reading Google Earth Helps Discover Our Hominid Ancestor in South Africa Posted by Greg Jarboe   Apr 8, 2010 According to the Official Google Blog, Google Earth played a role in the discovery of a new hominid fossil in the Cradle of Humankind World Heritage Site in South Africa. "The discovery is one of the most significant palaeoanthropological discoveries in recent times, revealing at least two partial hominid ... » Continue reading Rip Van Winkle: "Things Change Fast in Today's World" Posted by Greg Jarboe   Apr 8, 2010 Antti Aapakari, the CEO at Luxus in Finland, made this comment on one of my Rip Van Winkle posts, "Excellent post! You're so right. Things change fast in today's world and you've got to keep up or get left behind." Image via WikipediaThings ... » Continue reading Hitwise: Ask Share of Searches Increases for Fourth Straight Month Posted by Greg Jarboe   Apr 8, 2010 Experian Hitwise announced today that Google accounted for 69.97 percent of all U.S. searches conducted in the four weeks ending March 27, 2010. Yahoo! Search, Bing and Ask received 15.04 percent, 9.62 percent and 3.44 percent, respectively. The remaining 69 search engines in the Hitwise Search Engine Analysis ... » Continue reading Encore: More YouTube Videos Curated by Ad Age Posted by Greg Jarboe   Apr 8, 2010 Earlier today, I shared three of the 20 videos that Ad Age is "curating" on YouTube's homepage. But now that I've watched the entire playlist, there are three more that you should see. Image via WikipediaThe first is an Epic and Honest ... » Continue reading Rip Van Winkle: Paid Inclusion & Trusted Feeds at Search Engine Strategies NYC 2004 Posted by Greg Jarboe   Apr 8, 2010 If Rip Van Winkle woke up last month and re-read the agenda for Search Engine Strategies NYC 2004, he might not notice that a revolution had taken place. For example, there were sessions entitled "Introduction to Search Engine Marketing" and "Link Building Basics" six years ago, which were still ... » Continue reading Ad Age Curates YouTube Homepage Posted by Greg Jarboe   Apr 8, 2010 If you go to the YouTube homepage today, you'll see that Ad Age is "curating" the best YouTube ads. The 20 videos spotlighted on the YouTube homepage are all selling something, but they're also entertaining. Image by SESConferenceSeries via FlickrFor example, Evian's ... » Continue reading Anchor text: succinct or expansive?  Apr 8, 2010 Hello Search Watch- Anchor text: succinct or expansive. I have noted SEO firms tending toward very succinct anchor text for links. If the main "keyword" you are after in your anchor text is three words long, is there any harm to this objective to tacking a few more words ... » Join the discussion How Much Traffic Does Yahoo Get  Apr 1, 2010 Hi can anyone could give me an estimate of how much traffic Yahoo gets. » Join the discussion Is google's page rank still important?  Apr 1, 2010 Hey guys i wanna know how important is Google's Page Rank.......... » Join the discussion How does Google handle singular vs plural keywords?  Apr 1, 2010 Hey guys i just wanted to know how Google handles singular vs plural keywords. Looking for your replies............. » Join the discussion News From Around The Web Yelp's Growing Pains  - ClickZ Foursquare Cracks Down on Users Who Cheat Local Biz Promotions  - ClickZ Apple: Enhanced multi-tasking will be added to iPhone software  - Mercury News Everything you need to know about iPhone OS 4.0  - Tech Crunch Add Images to Your Sitemaps Extension  - Search Engine Journal Murdoch to limit Google access  - Sydney Morning Herald Google Says Mobile Services Now Mostly Accessible in China  - PCWorld Mobile Ad Network iVdopia Brings HD Video Advertisements To The iPad  - TechCrunch Former Ask.com CEO Skip Battle First Outsider To Join LinkedIn  - TechCrunch White House to Federal Agencies: Beware Social Media Ratings and Polls  - ReadWriteWeb Yahoo Wants "It's You" To Be Theirs  - TechCrunch HOW-TOs/COLUMNS Digital Marketing For Analog Markets - PPC In An Emerging Market  - Search Marketing Standard The Image Problem of SEO  - Exclamation Marc 5 B2B Social Media Marketing Benefits  - Penn Olson 19 Tips for Driving Traffic to Your Blog  - Social Media Examiner White Papers

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