Tuesday, April 13, 2010

SearchDay: Want Big SEO Results? You Need Big SEO Ideas

Today's Posts: » Want Big SEO Results? You Need Big SEO Ideas  » Optimizing for Personalized Search  » Labour's View: Social Media and the New World of U.K. Political Campaigns  » How to Gain Traffic Using Twitter, YouTube 
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SearchDay April 13, 2010
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Today from the Search Engine Watch Team of Experts

SEW Expert - Adam Audette Adam
Audette


Want Big SEO Results? You Need Big SEO Ideas
More SEARCH ENGINE OPTMIZATION SEARCH ENGINE OPTMIZATION
If you want your search engine optimization campaigns to produce big results, optimizing title tags and meta data isn't enough. You need thought leadership that can generate a strategic view of SEO and help put it into action.
» Full story » Print version


SEW Expert - Herndon Hasty Herndon
Hasty


Optimizing for Personalized Search
More ENTERPRISE SEM ENTERPRISE SEM
SEO fundamentals, keyword targeting, and click-throughs are more important than ever to rank in Google's personalized search results. Is your site ready?
» Full story » Print version


SEW Expert - Mark Hanson Mark
Hanson


Labour's View: Social Media and the New World of U.K. Political Campaigns
More SOCIAL MEDIA MARKETING SOCIAL MEDIA MARKETING
Technology has enabled people to organize for themselves, find people who share their interests, talk back, and find new authority figures. A successful campaign by any political party needs to recognize this.
» Full story » Print version


SEW Expert - Bas van den Beld Bas
van den Beld


How to Gain Traffic Using Twitter, YouTube
More THE SEARCH INDUSTRY THE SEARCH INDUSTRY
Recent developments on Twitter, YouTube will change the lives of search marketers, and show us a new way to look at (non-Google) traffic sources.
» Full story » Print version



Twitter Unveils Promoted Tweets
Posted by Greg Jarboe   Apr 13, 2010

Biz Stone, Co-founder of Twitter, today unveiled "a simple service we're calling Promoted Tweets." Promoted Tweets are ordinary Tweets that businesses and organizations want to highlight to a wider group of users. Image by jdlasica via FlickrPromoted Tweets is an advertising platform ...
» Continue reading

More Than 174 Million U.S. Internet Users Watched 28.1 Billion Videos Online in February
Posted by Greg Jarboe   Apr 13, 2010

comScore Video Metrix today announced that more than 174 million U.S. Internet users watched 28.1 billion videos online in February 2010. Image by SESConferenceSeries via FlickrThat's more Americans than watched the Super Bowl that month. A record 106.5 million people watched the New Orleans ...
» Continue reading

Fionn Downhill of Elixir Interactive on Selling Search to the C-Suite at SES NY 2010
Posted by Greg Jarboe   Apr 13, 2010

One of the popular sessions at SES New York 2010 was entitled, "Selling Search to the C-Suite." It was moderated by Anne F. Kennedy, a member of the SES Advisory Board, the Founder & MP of Beyond Ink, and the FP & CMO of Joblr.net. Following the session, ...
» Continue reading

Americans Conducted 15.4 Billion Core Searches in March 2010
Posted by Greg Jarboe   Apr 13, 2010

According to comScore qSearch, Americans conducted 15.4 billion "core searches" in March 2010, with Google accounting for 65.1 percent search market share. Image by SESConferenceSeries via FlickrWhat is a core search? It is search on one of the five major search engines, ...
» Continue reading

Google Looks at New Frontiers in Display Advertising Measurement
Posted by Greg Jarboe   Apr 13, 2010

Ari Paparo, Google Director of Product Management, today looked at how better data will help marketers plan and measure their display campaigns in the future. His post appeared on the Official Google Blog. Image via CrunchBasePaparo wrote, "Imagine an ad agency tasked ...
» Continue reading

News Executives Think Internet is Changing Fundamental Values of Journalism
Posted by Greg Jarboe   Apr 13, 2010

According to a new survey by the Pew Research Center's Project for Excellence in Journalism in association with the American Society of News Editors (ASNE) and the Radio Television Digital News Association (RTDNA), six out of 10 news executives think the Internet is changing the fundamental values of journalism. ...
» Continue reading


Anchor text: succinct or expansive?  Apr 8, 2010
Hello Search Watch- Anchor text: succinct or expansive. I have noted SEO firms tending toward very succinct anchor text for links. If the main "keyword" you are after in your anchor text is three words long, is there any harm to this objective to tacking a few more words ...
» Join the discussion


How Much Traffic Does Yahoo Get  Apr 1, 2010
Hi can anyone could give me an estimate of how much traffic Yahoo gets.
» Join the discussion


Is google's page rank still important?  Apr 1, 2010
Hey guys i wanna know how important is Google's Page Rank..........
» Join the discussion


How does Google handle singular vs plural keywords?  Apr 1, 2010
Hey guys i just wanted to know how Google handles singular vs plural keywords. Looking for your replies.............
» Join the discussion


News From Around The Web

Bing Just Now Starting Real-Time Search (Twitter) Integration  - WebProNews
Removing Sites In Bing Webmaster Tools Does Not Impact Rankings  - Search Engine Roundtable
Google ready to get down to business  - CNET
Google Says, We Don't Change Search Results For "Political Reasons"  - Search Engine Roundtable
Italian Judge Cites Profit as Justifying a Google Conviction  - The New York Times
Paid Search Market Enjoys a Healthy Start to 2010  - ClickZ
Link units revamped  - Inside AdSense
Twitter Finally Unveils Its Ad Model  - ClickZ

HOW-TOs/COLUMNS

Google Gives Agencies Some Love, Part 1  - ClickZ
Interview With Fantomaster: SES London 2010 (Part I)  - SEO Chicks
Brand SEO: Tips for building equity off-site  - State of Search
Site Speed: What Does It Mean for SEO?  - Fresh Egg

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