Monday, April 19, 2010

SearchDay: Online Video Analytics: Getting Started with YouTube Insight

Today's Posts: » Online Video Analytics: Getting Started with YouTube Insight  » iAds and iPads: New Directions in Mobile Advertising (and Search)  » Has Yahoo Search Marketing Become A 'Dog'?  » Google Wants Your Profit Margin, Should You Give It To Them? 
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SearchDay April 19, 2010
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Today from the Search Engine Watch Team of Experts

SEW Expert - Greg Habermann Greg
Habermann


Online Video Analytics: Getting Started with YouTube Insight
More ANALYTICS & ROI ANALYTICS & ROI
A basic overview of what information is provided by YouTube's video analytics tool and how to retrieve it. Part two of a five-part series.
» Full story » Print version


SEW Expert - Michael Boland Michael
Boland


iAds and iPads: New Directions in Mobile Advertising (and Search)
More LOCAL & MOBILE SEARCH LOCAL & MOBILE SEARCH
With Apple's iAd challenging Google, the mobile search ad wars are heating up. Will Apple teach advertisers to think different?
» Full story » Print version


SEW Expert - Melissa Mackey Melissa
Mackey


Has Yahoo Search Marketing Become A 'Dog'?
More SEARCH ADVERTISING SEARCH ADVERTISING
Lower PPC traffic and ongoing issues with the YSM interface continue to frustrate PPC advertisers.
» Full story » Print version


SEW Expert - Alex Cohen Alex
Cohen


Google Wants Your Profit Margin, Should You Give It To Them?
More SEARCH ADVERTISING SEARCH ADVERTISING
Google is systematically trying to remove two barriers in paid search to maximize their profit. Here's how it impacts your business, and how you can respond. Part one of two.
» Full story » Print version



Social Media Marketers Can Learn Lessons from Paul Revere's Ride
Posted by Greg Jarboe   Apr 19, 2010

Today is a civic holiday in Massachusetts: Patriots' Day. It commemorates the anniversary of the Battles of Lexington and Concord, the first battles of the American Revolutionary War. It also offers social media marketers some important lessons that are still relevant today. ...
» Continue reading

That Was a Wicked Googly!
Posted by Greg Jarboe   Apr 19, 2010

YouTube has started streaming the Indian Premier League cricket season. And according to Amit Agrawal, Strategic Partner Development Manager, "With only five of 60 matches left in the tournament, we've been blown away by the response. We've seen views come in from countries around the globe, and the IPL ...
» Continue reading

British Elections 2010: It's a Three Horse Race
Posted by Greg Jarboe   Apr 19, 2010

The general election 2010: poll of polls in guardian.co.uk yesterday showed the Conservatives with 34 percent (down more than 5 points from the previous Sunday), Labour with over 28 percent (down less than 3 points from the previous Sunday), and the Liberal Democrats with 27 percent (up more than 8 ...
» Continue reading

Hot Topics: Volcano in Iceland, Ash Cloud Over Europe, and Air Traffic
Posted by Greg Jarboe   Apr 19, 2010

According to Google Trends, three of the latest Hot Topics are volcano in Iceland, ash cloud over Europe, and air traffic. Image by SESConferenceSeries via FlickrSo, what's this mean to you? Well, if you're planning to fly from the United States to the United ...
» Continue reading

Google Adds Rich Snippets for Recipes
Posted by Greg Jarboe   Apr 19, 2010

How did I miss this announcement? I know, I'll blame the eruption of Iceland's Eyjafjallajökull volcano and the closure of British air space. Image by SESConferenceSeries via FlickrBut, it case you also missed it, Rich Snippets (aka microformats and RDFa) are the ...
» Continue reading

Which Markets Are the Biggest Users of Apple Products?
Posted by Greg Jarboe   Apr 19, 2010

Okay, so I'm a PC guy, not a Mac guy. But I've just seen a study from Experian Simmons that answers the question: Which markets are the biggest users of Apple products? Image via WikipediaExperian Simmons looked at consumers' propensity to own ...
» Continue reading


Why my links were deleted?  Apr 16, 2010
Hello everybody , recently i build 2k links to one of my client but now only few are alive many of them are deleted. What could be the reason for this? looking for your suggestions:)
» Join the discussion


Different search results by time of day  Apr 16, 2010
Hello Search Watch - I have noted predictable patterns of differing search results depending on time of day. For one keyword I watch one listing jumps to #4 at around 7 pm Sydney Australia time and then drops a few pages back around 8.30 am. This pattern has been going ...
» Join the discussion


MSN Publisher Network  Apr 16, 2010
I know Yahoo is moving everyone over to Chitka and I had both. Now I am looking for something to replace Yahoo Publisher Network. Did Microsoft get rid of their Publisher network? What is the name of it? How are people doing with Ad Brite?
» Join the discussion


Keywords Suggestion Tool  Apr 15, 2010
I came across this nice tool. Run this keyword suggestion tool to know which industry-related keywords are used in search engines. http://siteopsys.com/keyword-suggestion.tool
» Join the discussion


News From Around The Web

AOL Goes After Google's Display Business with Self-Serve Platform  - ClickZ
Updated malware feature in Webmaster Tools  - Google Webmaster Central Blog
Office 2010 Reaches RTM, Watch Out Google  - PCWorld
Imagery for Qinghai, China earthquake  - Official Google Blog
For Chinese, Web Is the Way to Entertainment  - The New York Times
Facebook Seeps Onto Other Web Sites  - The New York Times
Hulu Continues to Grow Share of Video Streams in February  - ClickZ
Yahoo Names Next Chief Product Officer  - WebProNews

HOW-TOs/COLUMNS

Real-Time Search 101  - ClickZ
What's Wrong With Social Media Marketing?  - ClickZ
A Wireframe Kit for Google Drawings  - Morten Just
Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets  - Avinash Kaushik
Huge List of 150 Compelling Headlines for Your Blog  - StayOnSearch
Higher Search Engine Rankings Without A Home Page  - BPWrap

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