 March 11, 2009  VIDEO: B2B Buyers Are Using Social Media in a Huge Wayby Sage LewisSocial media isn't just for the consumer oriented companies anymore. New research from Groundswell indicates that social media is taking the B2B world by storm....
 The Big, Bad List of Pre-SEO Campaign Questions You Need to Answer, Part IIby Stoney deGeyterThis is a continuing series of questions that you need to ask yourself before you engage in SEO strategies or services. Part I started off with Questions that need to be answered if you in-source your SEO campaigns. We specifically addressed questions regarding attempting to perform SEO yourself. Here we'll discuss questions related to splitting the work between yourself, as the business owner, and another party, whether in-sourced or out-sourced. The Big, Bad List of Pre-SEO Campaign Questions You Need to Answer, Part IIIby Stoney deGeyterThis is a continuing series of questions that need to be asked before you engage in any kind of SEO strategies or services. We started in Part I with questions that need to be answered if you in-source your SEO campaigns, specifically addressed questions about doing it yourself. In Part II we continued the in-sourcing line of questioning but addressed issues of splitting the work between you and another party. In this installment we'll expand the in-sourcing line of questioning further, looking at the questions regarding hiring a dedicated SEO to bring into your company.  Top 500 Search Engine Keywords Of The Week - March 11, 2009by WordtrackerThis week's list of the top 500 most frequently searched keywords.... Return to the Top of this Page 
Return to the Top of this Page  In response to... Why Do The (Good) SEOs Cost So %&*# Much?Honestly, if they mess you about, just walk. I only accept work from trusted/known Clients who I know will pay up. I've wasted too much time with messers I 'felt sorry for' and ended up doing twice the work for nothing. I've come to the conclusion that if a prospective Client has a poor quality business, any amount of SEO effort won't fix it and they've got a poor quality business for a very good reason! They'll end up blaming you and refusing to cough up. Avoid. Murray Ambler-Shattock In response to... Is the Pay-for-Performance SEO Model Still Viable?I think a hybrid model is a great approach. The issue in my mind is risk. Your clients hate it (as does any business owner - especially of a small business). The idea behind PFP gets right at this point. You're saying to your client, "I understand you're concerned that the results won't be there and the campaign will be a sunk cost - so cover my bases and I'll share the risk with you. If you don't win, I don't win." Of course, we're entering into a partnership of sorts with our client in this case. For that reason it's got to be a cautious approach - and most of the time you won't know your client's business well enough to know whether you can take on that risk. I always consider PFP at least in its hybrid form - but only for a business that is already profitable, and only when the client and I are on the same page with how things will be handled (and almost all of the control of the website, for the duration of the contract, is turned over to me). With the right legal document in place you can work just about any scenario... MikeTek Return to the Top of this Page  Free SEO ToolsThinking of buying SEO software? Then try the best SEO tools free first! Skaffe.com Directory: Show off your website Express Submit today.Quality directories like Skaffe.com offer you strong search engine exposure. WoW DirectoryPowerful and affordable directory marketing services. Submit your website today! Return to the Top of this Page  Chris will be back next week with the latest forum conversations. (If you like our search engine news, you'll love our small business news.) Return to the Top of this Page
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