SearchDay: The Decision-Making Funnel, Stage 1: Awareness

Today's Columns: » The Decision-Making Funnel, Stage 1: Awareness  » Better Targeting = Better Leads -- Demographics for SMBs  » Setting Expectations for Search Engine Optimization  » Fishing for SEO  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay March 18, 2009

Top Jobs Senior Sales Executive (Online Advertising) iMediaRecruiters.Com Chicago, United States New York, United States Los Angeles, United States Manager Online Designer RHINO Burbank, United States Account Executive Incisive Media Brooklyn, United States SEM Manager Provide Commerce San Diego, United States Internet Search Manager Education Management Corporation Pittsburgh, United States More Jobs Today's Top Story: Tim Ash The Decision-Making Funnel, Stage 1: Awareness  SEW EXPERTS: BY THE NUMBERS Awareness, and its close cousin attention, are scarce commodities in our fast-paced world. People learn to tune everything out, so it takes more effort for an advertiser to break through the clutter and noise to reach their target audience. » Full story » Print version Search Engine Watch Experts Columns Carrie Hill Better Targeting = Better Leads -- Demographics for SMBs  SEW EXPERTS: LITTLE BIZ Demographic targeting can be intimidating, but it doesn't have to be. Applying some small business common sense to the topic can bring you some great rewards, once you understand who wants to buy what you're trying to sell. » Full story » Print version Mark Jackson Setting Expectations for Search Engine Optimization  SEW EXPERTS: AU NATURAL How many SEOs have suffered because of unrealistic expectations from clients? That situation can be avoided if you spend the time before an agreement is signed to have a frank and sincere discussion with your client about what they can expect from your efforts. » Full story » Print version Joshua Palau Fishing for SEO  SEW EXPERTS: OUTSOURCED The old proverb about giving a man a fish vs. teaching him to fish is often frustratingly applied to SEO. It seems as if SEO agencies are constantly asked to teach people to fish while other marketing services are safe from this request. The key to getting past such requests is to better educate your agency counterparts and better understand the motivation behind this all too common request. » Full story » Print version eSearchVision - Improve your SEM business today! We have transformed the marketplace with our unique pairing of quality service & innovative technology. With over 5 years in the industry and some of the biggest brands around the world on our roster, eSearchVision offers the most advanced all-inclusive platform in the SEM industry Learn how we can transform your business today www.esearchvision.com News from the Search Engine Watch Blog Report: SMBs Expected to Spend More Online Posted by Kevin Newcomb  Mar 18, 2009 Local advertising spending by small-to-medium U.S. businesses will grow by almost 34 percent from 2008 to 2013, and nearly 70 percent of their interactive ad budgets will go toward paid search and video, according to a new report from Borrell Associates, "Main Street Goes Interactive." The report says there will be ... » Continue reading adCenter Releases New Conversion Tracking Options Posted by Nathania Johnson  Mar 18, 2009 Microsoft's adCenter has released new converstion tracking options. They are, according to the adCenter blog: Count One Conversion Per Click: adCenter will only count the first conversion to occur after the click. Any subsequent conversions will not be counted unless they originate from a new click. Count One Conversion Per Unique ... » Continue reading @guykawasaki & Lucille Ball: Personal Channels & Social Media Success Posted by David Szetela  Mar 18, 2009 My wife is a prolific generator of content. She takes, on average, 200 photos per day, writes a public blog, and sends detailed, engaging emails about our travels to her personal email list. Recently she told me she'd like to make a little money selling her photographs. I asked her ... » Continue reading Dennis Woodside Tapped to Replace Tim Armstrong at Google Posted by Nathania Johnson  Mar 18, 2009 Dennis Woodside has been tapped to replace Tim Armstrong at Google. Woodside was formerly Google's VP of U.K., Benelux, and Ireland. Armstrong was Sr. VP and based in New York. Last week, AOL announced that Armstrong had been selected as their new CEO. Armstrong will take over for Randy Falco. AOL ... » Continue reading SES New York is SEO Conference for Search Engine Optimizers Posted by Greg Jarboe  Mar 18, 2009 For the past few days, I've outlined the sessions at Search Engine Strategies New York that should appeal to newbies and veterans next week. But at its core, the event remains the premier SEO conference that was launched a decade ago. And there will be plenty of content ... » Continue reading Google Friend Connect Launches API Posted by Nathania Johnson  Mar 18, 2009 Google Friend Connect, the tool that allows web developers to add social networking to any site, has launched an API. Here's what site owners and developers can expect: Site owners - Integrate Friend Connect more deeply into your site. JavaScript APIs allow you to integrate a social community directly within the ... » Continue reading Search Engine Watch Forum Discussions Google Analytics - "New Visits" Criteria  Mar 18, 2009 Hello Search Watch- I was wondering the Google Analytics criteria for "New Visitors." If I am testing out keywords I would think Google would figure me out and then never count me as a new visitor. Yet, it seems like the Google memory is quite short - less than a ... » Join the discussion sub domains, too many?  Mar 16, 2009 How many sub domains are too many, ie. shoes.domain.com boots.domian.com skates.domian.com slippers.domian.com and so on. I might have 15 or so but all different content for them along the same theme thou. » Join the discussion What is success in SEO?  Mar 16, 2009 I've been doing SEO for about a year now, and I've optimized several sites. I've raised the number of business-critical keywords in the top 30 SERP positions by 25% or so and gotten all their pages in the Google index, a 46% increase. I've rewritten metadescriptions with calls to action ... » Join the discussion

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