The Evolution of Social Networks In the beginning of the social sites phenomenon, advertisers and publishers looked at ways to leverage the connections found on every social network site. This social graph has brought new meaning to social search and a new challenge to targeted advertising. Human influence on search has always been present, but the latest developments in social media are creating a buzz: - Can the social graph make for better search and discovery? Is it reliable? - Are your contacts the best source of search relevance and subject authority? - Are these circles important or appropriate for ad targeting? * See The Evolution of Social Networks for the complete article |
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