SearchDay: 5 Search Topics You Need to Discuss with Your Client

Today's Columns: » 5 Search Topics You Need to Discuss with Your Client  » Local Search 101, Part 1  » You Can't (NOT) Afford to Invest in SEM Analytics  » A Rose Translated Into Another Language Can Be a Thorny Thing  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay March 2, 2009

Top Jobs Interactive Marketing Specialist Carnival Cruise Lines Miami, United States Content Support Administrator Incisive Media Brooklyn, United States Web Producer/Marketer Incisive Media New York, United States Digital Marketing Manager UniverSoul Circus Atlanta, United States Product Marketing Manager Marin Software San Francisco, United States More Jobs Today's Top Story: Joshua Palau 5 Search Topics You Need to Discuss with Your Client  SEW EXPERTS: OUTSOURCED Knowing how to talk about these topics will improve your client communication and help foster more effective and rewarding business relationships. After all, search marketers are communicators first, listening to our clients' needs and describing crucial opportunities. » Full story » Print version Search Engine Watch Experts Columns Ron Jones Local Search 101, Part 1  SEW EXPERTS: SEM 101 Are you looking to venture beyond the printed yellow pages? You should be. As the economy opens the door of opportunity for many people who have lost their jobs, more small businesses are turning to local search. » Full story » Print version Elisabeth Osmeloski You Can't (NOT) Afford to Invest in SEM Analytics  SEW EXPERTS: VERTICAL SEARCH While more advanced Web analytics packages may seem out of reach for some marketers, at some point you have to ask if you can afford not to invest in better analytics. » Full story » Print version Frank Watson A Rose Translated Into Another Language Can Be a Thorny Thing  SEW EXPERTS: SEM CROSSFIRE To truly understand marketing internationally, and international search marketing in particular, you need to get out and travel. What you read, or even gather from trips to major world cities, really doesn't prepare you for how things differ once you step away from the well-marked path. » Full story » Print version News from the Search Engine Watch Blog Live Search to Get New Brand, Features Posted by  Mar 2, 2009 Major hat tip to LiveSide.net for gathering the bits and pieces coming out about Live Search's new brand and features. It seems a Microsoft exec leaked a Tweet (later taken down) about playing with a pre-beta version of the new Live Search. (Live Side got a screenshot of the Tweet ... » Continue reading CitySquares Expands to 50 States Posted by  Mar 2, 2009 CitySquares began as a local search site for cities in the Northeast. Last year, they announced their plans for a nationwide expansion as data showed they were the fastest growing search site. They followed through, expanding to a trickle of cities and states along the way. Now, CitySquares is announcing that ... » Continue reading Yahoo Announces Changes In Algorithm Posted by  Mar 1, 2009 Yahoo confirmed Friday that the changes noted by others had been in the works for a few days and would continue for a few more. "We've rolled out some changes to our index with fresh web data and updates to our crawling, indexing, and ranking algorithms over the last few days. ... » Continue reading Guy Kawasaki and Matt McGowan to Hold SES Webcast on Friday Posted by  Mar 2, 2009 Guy Kawasaki and Matt McGowan will be holding an SES Webcast on Friday, March 6, at 10 a.m. (PST), 1 p.m. (EST), 6pm (GMT). They will talk about Kawasaki's new book, "Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition." They will also talk about ... » Continue reading New Engine Ready Tool Aids Landing Page Creation Posted by  Mar 2, 2009 Search Engine Watch has written much about the need for landing page testing, but how do you know what to test in the first place? A new tool from San Diego-based search marketing agency Engine Ready helps you design the very pages you need to test. The tool is dubbed Conversion ... » Continue reading Fighting Off Microsoft Take Over Cost Yahoo $79 Million Posted by  Mar 1, 2009 Yahoo disclosed in a SEC filing Friday that they spent $79 million to stop the Microsoft take over, which I am sure will annoy some stockholders who now have stock priced around $13 when the Microsoft bid went as high as $33. Interestingly Microsoft CEO Steve Ballmer still is interested in ... » Continue reading Search Engine Watch Forum Discussions How to block part of a page - Siloing  Feb 27, 2009 Hi there, I would like to know the effective way to block part of unrelated content on a section/page, that would be frames ? Or any special code inside the frames? How can I block that content? » Join the discussion Adwords, I'm back with a Quiz  Feb 26, 2009 I've been away from this forum for a few weeks (building iPhone apps, very cool) but needless to say I've not been away from Adwords. I live Adwords. So, for those who missed me I have a Quiz... I'm now running an Adwords ad with the word Google in the headline, ... » Join the discussion Google algo update - Brands?  Feb 25, 2009 I just read a post by A. Wall on how he has seen a lot of brand starting to rank for big money terms out of nowhere, recently...saying this is an update bigger than google florida was. I have been busy with school and am not in any competitive industries (with ... » Join the discussion

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