SearchDay: Setting up PPC Campaigns 101

Today's Columns: » Setting up PPC Campaigns 101, Part 1  » Fishing for SEO  » Behavioral Targeting: Profiling or Perfecting User Experience  » Assessing the Success of Our Promotion  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay March 16, 2009

Top Jobs Manager Online Designer RHINO Burbank, United States Account Executive Incisive Media Brooklyn, United States SEM Manager Provide Commerce San Diego, United States Internet Search Manager Education Management Corporation Pittsburgh, United States Site Optimization Team Lead Comcast Interactive Media Philadelphia, United States More Jobs Today's Top Story: Ron Jones Setting up PPC Campaigns 101, Part 1  SEW EXPERTS: SEM 101 Are you starting a pay-per-click search advertising campaign and want to get everything set up for optimal efficiency? Or have you started a PPC campaign and realized that you're in over your head? Here's a step-by-step process for setting up PPC campaigns. » Full story » Print version Search Engine Watch Experts Columns Joshua Palau Fishing for SEO  SEW EXPERTS: OUTSOURCED The old proverb about giving a man a fish vs. teaching him to fish is often frustratingly applied to SEO. It seems as if SEO agencies are constantly asked to teach people to fish while other marketing services are safe from this request. The key to getting past such requests is to better educate your agency counterparts and better understand the motivation behind this all too common request. » Full story » Print version Frank Watson Behavioral Targeting: Profiling or Perfecting User Experience  SEW EXPERTS: SEM CROSSFIRE Some see behavioral targeting as the ultimate marketing tool. Others see it as a gross invasion of privacy. As usual, the truth is likely to be found somewhere in the middle. » Full story » Print version Sage Lewis Assessing the Success of Our Promotion  SEW EXPERTS: PROMOTION & LINK BUILDING Did Search Engine Watch readers vote for their favorite promotion ideas? Was my link building promotion a success? Did you win a $25 gift certificate? Find out all the answers inside. » Full story » Print version eSearchVision - Improve your SEM business today! We have transformed the marketplace with our unique pairing of quality service & innovative technology. With over 5 years in the industry and some of the biggest brands around the world on our roster, eSearchVision offers the most advanced all-inclusive platform in the SEM industry Learn how we can transform your business today www.esearchvision.com News from the Search Engine Watch Blog Come To IM Charity Party During SES NY Posted by Frank Watsonhttp://www.kangamurramedia.com  Mar 16, 2009 There will be a great charity event on Monday night March 23rd during SES NY. All money goes to charity and there is an open bar for 4 hours at the Heartland Brewery in Union Square. All are welcome. Here is a creative video Greg Niland of GoodRoi did - he ... » Continue reading Google's Tim Armstrong Named Chairman and CEO of AOL Posted by Nathania Johnson  Mar 16, 2009 Google Senior Vice President Tim Armstrong has been tapped to replace Randy Falco as Chairman and CEO of AOL. "Tim is the right executive to move AOL into the next phase of its evolution. At Google, Armstrong helped build one of the most successful media teams in the history of the ... » Continue reading The Truth About SEO: Great Book By Rebecca Lieb Posted by Frank Watsonhttp://www.kangamurramedia.com  Mar 16, 2009 Former Editor-in-Chief of ClickZ Rebecca Lieb has published a book "The Truth About Search Engine Optimization" which I highly recommend for novice and intermediate search marketers. In 51 short chapters of a few pages each she covers the basics and some more advanced information written in an easy to read format. ... » Continue reading February 2009 Sees Increase in Search Queries Posted by Nathania Johnson  Mar 16, 2009 comScore has released search rankings for February 2009. When they release rankings, they compare them to the month before. Of course, that's a bit of funky methodology since the two months will inevitably have a different amount of days (with the exception of a July/August comparison). In this case, February needs ... » Continue reading Enter Today To Win an Extreme Makeover at SES New York 2009 Posted by Greg Jarboe  Mar 16, 2009 I'll take a closer look at the SES New York conference agenda next week, but there is one deadline that you don't want to miss. You need to enter today to win an Extreme Makeover. So, sign up for a chance to have your site receive an extreme makeover in ... » Continue reading Hitwise Report Details Downstream Visits from Twitter Posted by Nathania Johnson  Mar 16, 2009 After people are on Twitter.com, where do they browse? Hitwise has released a report with data that answers that question and more. Interestingly enough, people go to Google and Facebook from Twitter. Here's the data from February 2009: Here's a look at the categories of post-Twitter visits: And here's how Twitter compares to ... » Continue reading Schedule Optimization for Newbies at SES New York 2009 Posted by Greg Jarboe  Mar 16, 2009 Search Engine Strategies gets underway next week. If you've never been to SES New York before, then navigating the conference agenda can seem almost as complex as planning your search engine marketing strategy for 2009. Actually, that's what the Search Engine Strategies conference is supposed to help you do. But, ... » Continue reading Facebook Connect Now Available for iPhone Posted by Nathania Johnson  Mar 16, 2009 Facebook Connect is a web development tool that helps sites add social networking (similar to Google Friend Connect). Now, Facebook developers have released a version of Connect for iPhone app developers. This, of course, enables developers to add social networking to their apps. It includes: Making API calls so your app can ... » Continue reading Bebo Expands to Five More European Countries Posted by Nathania Johnson  Mar 16, 2009 Social network Bebo, which was acquired by AOL last year, has expanded to five additional European countries. The countries are: France, Germany, Italy, Spain and the Netherlands. Bebo is already available in the UK and Ireland. "The proven success of our platform in the UK and Ireland positions us well to expand ... » Continue reading Waggener Edstrom Releases Twitter Monitoring Tool: Twendz Posted by Greg Jarboe  Mar 16, 2009 Earlier this week, Waggener Edstrom released a beta version of a conversation-monitoring device specialized for Twitter, called "Twendz." According to a story in PR Week, "Twendz" evaluates up to 70 Twitter microblog posts, or Tweets, at once, and compares them to a database of words associated with positive or negative sentiments. ... » Continue reading Hulu Adds Social Networking, Celebrates First Year Posted by Nathania Johnson  Mar 16, 2009 Online video site Hulu is celebrating its first birthday by adding social networking to the site. Dubbed "Hulu Friends," users can do the usual: share videos, comment on shows and content, and view rankings. Hulu integrates with Gmail, Yahoo Mail, Hotmail, Facebook, and Myspace to help users find their friends ... » Continue reading Drive your SEO and SEM with Compete Search Analytics! Smart search marketing starts with data, and smart search marketers start with Compete. Get the most out of Search with deep consumer generated keyword data and competitive search intelligence from Compete. www.compete.com Search Engine Watch Forum Discussions What is success in SEO?  Mar 16, 2009 I've been doing SEO for about a year now, and I've optimized several sites. I've raised the number of business-critical keywords in the top 30 SERP positions by 25% or so and gotten all their pages in the Google index, a 46% increase. I've rewritten metadescriptions with calls to action ... » Join the discussion sub domains, too many?  Mar 16, 2009 How many sub domains are too many, ie. shoes.domain.com boots.domian.com skates.domian.com slippers.domian.com and so on. I might have 15 or so but all different content for them along the same theme thou. » Join the discussion Site ranking lower, could I have been penalised?  Mar 16, 2009 Hi, I am working on an existing site, the domain is 6 years old and the latest version of the site 2. Nothing much as ever been done in terms of SEO until october or so last year when I revised the text slightly, reviewed the title and meta tags and alt ... » Join the discussion

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