SearchDay: Twitter 101

Today's Columns: » Twitter 101, Part 1  » Search is Search: Paid and Organic Search Synergies  » Does Twitter Reflect a Change in How We Search?  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay March 30, 2009

Top Jobs Senior Marketing Manager Incisive Media New York, United States Content Developer Incisive Media Brooklyn, United States Director of Communications Villanova University Villanova, United States Senior PR Manager (Dallas, TX 75225) Match.com Dallas, United States VP Technology POP , United States More Jobs Today's Top Story: Ron Jones Twitter 101, Part 1  SEW EXPERTS: SEM 101 This three-part article is for those who are just getting started with Twitter or who simply want to know what it is and how it works. We'll cover everything you need to know about setting up and using a Twitter account, and share some tools and resources to help you leverage Twitter to market yourself or your company. » Full story » Print version Search Engine Watch Experts Columns Joshua Palau Search is Search: Paid and Organic Search Synergies  SEW EXPERTS: OUTSOURCED You don't have paid search goals and organic search goals; you have search goals. There are opportunities for synergies and savings once you understand how the two can work together. » Full story » Print version Frank Watson Does Twitter Reflect a Change in How We Search?  SEW EXPERTS: SEM CROSSFIRE Google will always be a major presence on the Web, and the place to go for certain types of information. When once we looked to the engines for all quick finds of needed information, we're now getting some of that from the global village of social media. » Full story » Print version Your business is about customers not keywords. Whether your goal is to drive traffic to your site or advertise a product or service Facebook Ads allow you to reach your exact audience with relevant messages. Reach your customers with advanced targeting. http://a.ok.facebook.com/cm/ck/9998-57911-10854-18 News from the Search Engine Watch Blog Search Drives 5th Consecutive Record Setting Year in Internet Advertising Posted by Nathania Johnson  Mar 30, 2009 Despite the economic decline of 2008, internet advertising reached $23.4 billion, setting a new record high. Records have been set for five consecutive years, according to data from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers. Search grew 19% over 2007, maintaining its role as the driving force behind the continued (yet ... » Continue reading Google Maps Enables Search for Complete User-Generated Maps Posted by Nathania Johnson  Mar 30, 2009 Google Maps has a feature called "My Maps" where users can create custom maps marking points of interest. Users can set them as private or as public and share them. Until now, the complete maps didn't show up in the results. That's changing, however, as Google rolls out the ability to ... » Continue reading Report: Jonathan Miller to Run NewsCorp's Digital Unit Posted by Nathania Johnson  Mar 30, 2009 AOL's former Chief Executive Jonathan Miller has been approached by NewsCorp to head up their digital unit, according to reports. Miller is under a non-compete agreement with AOL, but that expires within days. The agreement prevented Miller from joining Yahoo!'s expanded board, a compromise with investor Carl Icahn last summer ... » Continue reading Google AdSense Says Goodbye to YouTube Video Feature Posted by Nathania Johnson  Mar 30, 2009 Google will no longer be offering YouTube video ads in AdSense. Apparently, the feature hasn't performed as well as AdSense had hoped. Publishers may still get video ads if they accept image ads on their sites or if the produce video content and use AdSense for video. Meanwhile, if publishers still ... » Continue reading Death of newspapers or new era of online journalism? Posted by Greg Jarboe  Mar 30, 2009 I just received an email from an old friend about The Christian Science Monitor, which published its final daily print edition yesterday. This prompts me to ask, "Should search engine marketers mourn the death of newspapers or celebrate the new era of online journalism?" Before I tackle this emotional ... » Continue reading NYC Public Relations Firms: Give PR Jobs to CCNY Students Posted by Greg Jarboe  Mar 30, 2009 If top NYC public relations firms are smart, they'll give PR jobs or paid internships to The City College of New York (CCNY) students that I met last week. Why? Because most of these kids know something that most of us don't and it is crucial to our ... » Continue reading Searchme Adds Twitter Button to Aid Tweets of Search Results Posted by Nathania Johnson  Mar 30, 2009 Visual search engine Searchme has added a Twitter button that helps users Tweet the search results they've come across. Once you've conducted your search, simply click the button. You'll be taken to the Twitter homepage where a Tweet is already prepared for you. Tweak as needed or go ahead and ... » Continue reading Increase site performance with EV SSL. Let your customers know your site is safe when they see the green address bar from VeriSign. The green bar, Extended Validation (EV) SSL, lets your customers know that they are on your site and not a site pretending to be you. http://ad.doubleclick.net/clk;212506451;33814138;w Search Engine Watch Forum Discussions Should I move a popular directory to a separate domain?  Mar 30, 2009 I think my issue is somewhat complex (at least to me!). I have a web design company, with a PR of 6. For the past 10 years I have had a subdirectory of the primary domain (which is about the Web biz) that is a micro-site for a prominent American novelist ... » Join the discussion Question on an interesting phenomenon  Mar 27, 2009 We sell software. Pretend that we sell Adobe Photoshop. We know that most people search "Photoshop" "Adobe Photoshop" "Photoshop CS" etc. etc. We ran a recent search query report and found hundreds of searches for "Adobe Photoshop Software CS Win/Mac" We knew from our experience that ... » Join the discussion keywords in url vs. length  Mar 19, 2009 URL length and new site name. Am I overdoing it? My site name contains relevant searched keywords, but it is bunched together like this: www.myretailsite.com. I have purchased www.my-retail-site.com. The theory here is that the spacing will make the url more relevant based off the keywords it contains. I would redirect ... » Join the discussion

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